In this article, you'll find 10 email examples for abandoned cart scenarios that have been successfully used by various companies. Seeing these examples can help you understand effective strategies and design elements before crafting your own emails.
A good abandoned cart email is personalized and creates a sense of urgency, encouraging the customer to complete their purchase. It should include a clear call-to-action, compelling visuals, and a reminder of the items left in the cart.
Let's jump into it!
Designmodo is a platform that provides tools and resources for web designers and developers, offering a variety of email templates, design assets, and educational content to help users create professional and effective digital communications. The abandoned cart email example from Designmodo is effective because it includes personalized content, clear visuals of the abandoned items, and a compelling call-to-action, making it easier for customers to complete their purchase.
Altitude Sports is an online retailer specializing in outdoor gear and apparel, offering a wide range of high-quality products for various outdoor activities. Their abandoned cart email is effective because it features engaging content, clear visuals of the abandoned items, and a compelling call-to-action, making it easier for customers to complete their purchase.
Meow Meow Tweet's email titled "The cat's in your bag!" is a playful and engaging way to remind customers about their abandoned carts. The email effectively captures attention with its unique subject line and is designed to prompt customers to return and complete their purchase, making it an excellent example of a behavioral email.
Legal Zoom is a company that provides online legal services to individuals and businesses. The email stands out as an abandoned cart email because it is specifically designed to prompt the recipient to complete their order, with a subject line that directly addresses the unfinished transaction, aiming to re-engage and encourage the recipient to finalize their purchase.
Bite is a company that specializes in eco-friendly dental products, and their abandoned cart email with the subject line "Hey! You left this behind" effectively re-engages customers by using personalized content and clear visuals of the abandoned items. The email stands out due to its compelling call-to-action and visually appealing design, making it easier for customers to return and complete their purchase.
Fiorucci's abandoned cart email with the subject line "Still deciding?" is a standout example due to its engaging content and visually appealing design. The email captures the recipient's attention and encourages them to return and complete their purchase, making it a strong tool for re-engagement.
SeaVees is a footwear brand known for its stylish and comfortable shoes, including boots. The abandoned cart email from SeaVees is effective because it directly addresses the recipient's interest in a specific product (boots) and creates a sense of urgency with the subject line "Don't Miss Out on Your Perfect Pair of Boots." This approach encourages the recipient to complete their purchase by reminding them of the item they left behind and emphasizing its desirability.
Kizik is a company that specializes in innovative footwear, particularly known for their hands-free shoes that allow users to step in and get out there effortlessly. The abandoned cart email titled "Step in. Get out there." is a good example because it uses an engaging and action-oriented subject line, encouraging recipients to complete their purchase while highlighting the unique selling point of the product.
prAna is a brand that focuses on apparel, offering products like "The Heavana™ Racerback Tank." The email stands out due to its clean and organized design, featuring a clear subject line and visually appealing layout that effectively highlights the product, making it easy for recipients to engage and complete their purchase.
Moment's abandoned cart email titled "Your Gear is Waiting" effectively re-engages customers by reminding them of the items left in their cart. The email stands out due to its personalized content, clear visuals of the abandoned items, and a compelling call-to-action, making it easier for customers to return and complete their purchase.
With Flodesk, you can effortlessly create stunning abandoned cart emails that captivate and convert. Its intuitive design tools and beautiful templates empower you to craft personalized, visually appealing emails that drive customers back to complete their purchase.
Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.
Email examples sourced from reallygoodemails.com
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