Winback Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Winback that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective Winback emails.

What should go into winback emails?

A good Winback email is personalized and offers a compelling reason for the customer to return, such as a special discount or a reminder of the value they once enjoyed. It should also create a sense of urgency and make it easy for the customer to take action.

• Personalized Greeting: Start with the customer's name to make the email feel more personal and engaging. For example, "Hi [Customer Name], we miss you!"
• Compelling Offer: Provide a special discount or exclusive deal to entice the customer to come back. Phrases like "Get 20% off your next purchase" or "Exclusive offer just for you" work well.
• Reminder of Value: Remind the customer of what they loved about your product or service. Use phrases like "Remember the comfort of our shoes?" or "Don't miss out on our delicious meals."
• Sense of Urgency: Create a sense of urgency to encourage immediate action. Phrases like "Limited time offer" or "Hurry, offer ends soon" can be effective.
• Clear Call to Action: Make it easy for the customer to take the next step with a clear and direct call to action. Examples include "Shop Now" or "Redeem Your Offer."
• Easy Unsubscribe Option: Ensure there's an easy way for the customer to unsubscribe if they're no longer interested. This builds trust and keeps your email list clean.

Let's jump into it and check out 10 email examples of good Winback emails!

10 winback email examples

1) Microsoft

Microsoft is a global technology leader known for its software products like Windows, Microsoft Office, and cloud services such as Azure. This Winback email effectively re-engages users by highlighting the benefits of Copilot—smart answers, fast responses, and personalized results—through a clean, visually appealing design that emphasizes simplicity and user empowerment.

2) Adobe

Adobe is a leading software company known for its creative tools like Photoshop and Illustrator. This Winback email is effective because it highlights the ease of enhancing projects with a few creative edits, using a clean design that emphasizes simplicity and user empowerment.

3) RIND Snacks

RIND Snacks is a brand that focuses on creating delicious, healthy snacks made from whole fruits, including the peel. This Winback email is effective because it uses a direct and emotionally engaging subject line, "Still into us?", paired with a clean, user-friendly design that makes the call to action clear and encourages re-engagement.

4) Strava

Strava is a popular app for athletes and fitness enthusiasts, offering features like activity tracking and social networking. This Winback email stands out due to its clean design and clear call to action, making it easy for users to re-engage and continue enjoying the app's benefits.

5) HBO

HBO is a premium cable and streaming television network known for its original series, movies, documentaries, and specials. This email effectively re-engages users by highlighting new and exciting content for March, using a clean design with a strong visual hierarchy that emphasizes simplicity, user empowerment, and aesthetic appeal.

6) Zoom

Zoom is a leading video conferencing platform that connects people through seamless virtual meetings. This Winback email stands out by addressing the user directly with the subject line "Are you ghosting us? Reactivate today," paired with a clean, visually appealing design that emphasizes simplicity and user empowerment.

7) AllTrails

AllTrails is a platform and app that helps users discover hiking, running, and biking trails, providing maps, reviews, and navigation tools for outdoor activities. This Winback email is effective because it uses a personalized subject line, "Let’s catch up, Smiles Davis," and a clean, simple layout that emphasizes user engagement and clear calls to action.

8) Chegg

Chegg is an education technology company that offers digital and physical textbook rentals, online tutoring, and other student services. This Winback email is a great example because it highlights new features and improvements, using a clean and straightforward design that encourages user engagement and social sharing.

9) Delta

Delta's Winback email, titled "Is Las Vegas Still On Your Mind?", effectively re-engages users with a clean and visually appealing design. The straightforward layout and clear call to action make it easy for recipients to take the next step, emphasizing simplicity and user empowerment.

10) Venmo

Venmo is a digital wallet and peer-to-peer payment service that allows users to send and receive money easily, typically among friends, family, or acquaintances. This Winback email is effective because it is concise, visually appealing, and directly addresses the user’s potential loss by not engaging with Venmo’s best features, using clear calls to action and highlighting the benefits of returning to or continuing to use Venmo.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Winback emails that captivate your audience and drive engagement. Our intuitive platform empowers you to create personalized, compelling messages with ease, ensuring your emails not only look great but also deliver results.

Wrapping up

Flodesk makes it easy to design visually stunning Winback emails that captivate your audience and drive engagement. With our intuitive platform, you can create personalized, compelling messages effortlessly, ensuring your emails not only look great but also deliver results.

Our tools are designed for small businesses, helping you grow and monetize your email list without the need for coding or design skills. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective Winback emails is crucial for re-engaging your audience and driving business growth. Sign up for Flodesk today to start crafting your own high-converting emails.

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