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Website Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for websites that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing emails.

What should go into website emails?

A good website email is visually appealing and easy to navigate, with a clear call-to-action that guides the recipient towards a specific goal. It should also be personalized and relevant to the recipient's interests, making them feel valued and understood.

  • Subject Line: Craft a compelling subject line that grabs attention immediately. Examples include "Unlock Exclusive Access" or "Your Special Offer Inside."
  • Personalization: Use the recipient's name and tailor the content to their preferences. Phrases like "Hi [Name], we thought you'd love this" can make a big difference.
  • Visual Appeal: Incorporate high-quality images and a clean layout. Use phrases like "Check out these stunning visuals" to draw attention.
  • Clear Call-to-Action: Include a prominent button or link that directs the recipient to take action. Examples include "Shop Now" or "Learn More."
  • Concise Content: Keep the text short and to the point. Use bullet points or short paragraphs to make the email easy to read. Phrases like "Here's what you need to know" can help.
  • Footer Information: Provide essential details like contact information and unsubscribe options. Phrases like "Need help? Contact us" ensure transparency and trust.

Let's jump into it and explore 10 email examples of good website emails!

10 website email examples

1) a-fresh.website

a-fresh.website

a-fresh.website offers a clean and intuitive navigation interface, categorizing content into various sections like Behavioral, Promotional, and Seasonal, making it easy for users to find what they need. This website email stands out for its simplicity and user empowerment, guiding recipients effortlessly through visually appealing and well-organized content.

2) Webflow

Webflow

Webflow is a platform that excels in creating visually appealing and user-friendly website emails, as demonstrated by their "The 2025 State of the Website report for leaders" email. Its clean layout and intuitive navigation empower users to effortlessly engage with the content, making it a strong choice for effective email communication.

3) Readymag

Readymag

Readymag's email, "Compete for the Readymag Website of 2023," exemplifies simplicity and user empowerment through its clean layout and intuitive navigation. This email effectively engages recipients by guiding them effortlessly through visually appealing content, making it an excellent choice for communicating website updates to customers.

4) Sideserf Cake Studio

Sideserf Cake Studio

Sideserf Cake Studio's email announcing their new website launch stands out for its engaging and celebratory subject line, "My new website is live! 🍰🌟," which immediately captures attention. The email's clean design, clear navigation, and options for social sharing empower users to easily engage with the brand and spread the word, making it a compelling example of effective website email communication.

5) TUX Creative Co.

TUX Creative Co.

TUX Creative Co. is a creative company that designs and sends marketing emails, such as the one announcing the launch of TUX USA in California. This email stands out for its clear subject line, professional branding, and clean layout, making it easy for recipients to engage with the content and share it on social media.

6) Aero

Aero

Aero's email announcing their new website launch is a prime example of simplicity and user empowerment. The clean design and intuitive navigation make it easy for recipients to book flights, while the visually appealing layout ensures an engaging experience.

7) Designmodo

Designmodo

Designmodo's email announcing the release of Startup 5.3 effectively highlights new features like website hosting, RTL support, page relinking, custom code, and new components. Its clean design, clear navigation, and social sharing options make it easy for users to engage with the content, empowering them to enhance their website-building experience.

8) Format

Format

Format's email, "Share Your Work and Your Voice with Format," is a prime example of simplicity and user empowerment. Its clean design, clear navigation, and visually appealing layout make it easy for recipients to engage with the content and take action, showcasing how an email can effectively guide users towards sharing their creative work.

9) Wix

Wix

Wix is a website-building platform that allows users to create and manage their own websites easily, often without needing to code. The email titled "Ending soon! 50% OFF—upgrade your site now" stands out with its bold headline, clear call-to-action buttons, and clean, modern layout, making it visually appealing and easy to navigate.

10) Universe

Universe

Universe's email, "Level Up Your Website," exemplifies simplicity and user empowerment through its clean layout and intuitive navigation. The email's organized structure and visually appealing design make it easy for recipients to find the exact type of email template they need, enhancing their overall experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning website emails that captivate your audience. Our intuitive platform empowers you to design clean, aesthetically pleasing emails with ease, ensuring your message is both impactful and engaging.

Wrapping up

Flodesk

Flodesk offers an intuitive platform that makes creating visually stunning website emails a breeze. With no need for coding or design skills, you can effortlessly design, send, and automate emails that captivate your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a straightforward way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity. Our platform empowers you to grow and monetize your email list effortlessly, ensuring your message is impactful and engaging.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails with ease.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.