5 Great Backlink Outreach Email Templates To Copy & Paste

Getting quality backlinks is a game-changer for your site's authority. A big part of that game is sending outreach emails that actually get opened and answered.

Instead of staring at a blank screen, starting with a proven template gives you a solid foundation. It helps you craft a clear and effective message quickly, so you can focus on building those valuable connections.

Tips for Writing Backlink Outreach Emails

• Personalize it properly. Go beyond just using their first name. Mention a specific article they wrote or a point they made that you genuinely appreciated. This shows you’re a real person who has actually engaged with their work, not a bot sending out mass requests.
• Explain what’s in it for them. The first question in their head will be, “Why should I care?” Answer it for them. Frame your link as a resource that adds value to their readers or fills a gap in their article. It’s about making their content better, not just getting a link.
• Get straight to the point. People are busy and their inboxes are crowded. After a brief, personalized opening, state your purpose clearly. A long, rambling story about your brand’s journey won’t get you a backlink, but a direct and respectful ask might.
• Do the heavy lifting for them. Don't make them hunt for a place to put your link. Suggest the exact page and even the specific sentence where your link would be a natural fit. Providing the URL and suggested anchor text makes it incredibly easy for them to say yes.

Types of Backlink Outreach Email Templates We Will Cover

1. Guest Post Request Email Template
2. Broken Link Building Email Template
3. Resource Page Link Email Template
4. Skyscraper Technique Email Template
5. Influencer Collaboration Email Template

5 Backlink Outreach Email Templates

1) Guest Post Request Email Template

<template>

Subject: Guest post idea for [Blog Name]

Hi [Name],

I'm a regular reader of [Blog Name]. Your recent article on [Specific Article Topic] really stood out to me because [Reason you liked it].

I'm writing because I'd love to contribute a guest post. I've been brainstorming some topics that I believe your audience would connect with, given their interest in [Audience Interest].

Here are a few ideas:

• [Idea 1: A compelling headline]
• [Idea 2: A compelling headline]
• [Idea 3: A compelling headline]

To give you a sense of my writing, I'm the [Your Position] at [Your Company], and you can find some of my published work here: [Link to your portfolio or published articles].

Would you be open to a collaboration? I'm happy to send over a full draft or an outline for whichever topic you like best.

Best,

[Your Name]

[Your Position]

[Your Company]

[Your Website]

</template>

2) Broken Link Building Email Template

<template>

Subject: A heads-up about a broken link on [Their Website Name]

Hi [Name],

I was looking for information on [Topic] today and came across your excellent article: [Article Title].

I noticed that the link to [Anchor Text of Broken Link] seems to be broken. I just thought you'd want to know so you can fix it.

Since you were linking to that resource, I thought you might find our guide on [Your Article's Topic] to be a helpful replacement. It covers [Briefly explain what your content covers that is relevant].

Here's the link if you'd like to check it out: [URL to your replacement content].

Either way, hope this helps!

Best,

[Your Name]

[Your Position]

[Your Company]

[Your Website]

</template>

3) Resource Page Link Email Template

<template>

Subject: A resource for your [Topic of Resource Page] page

Hi [Name],

I was looking for information on [Topic] and came across your resource page. It’s a great collection you’ve put together for your audience.

I recently published a comprehensive guide on [Your Resource Topic] that covers [Briefly explain what your guide covers]. I thought it might be a useful addition to your list.

Here is the link if you’d like to take a look: [URL to your resource].

Let me know if you agree it’s a good fit. Either way, thanks for creating such a helpful page.

Best,

[Your Name]

[Your Position]

[Your Company]

[Your Website]

</template>

4) Skyscraper Technique Email Template

<template>

Subject: An updated resource for your article on [Topic]

Hi [Name],

I was doing some research on [Topic] and came across your article: [Title of their article].

I noticed you linked to [Name of the original resource they linked to]. It’s a helpful piece, but I saw that some of the information is a little out of date.

My team just published a more comprehensive and current guide that covers [Briefly explain what makes your content better, e.g., new data, more examples, a different angle].

You can see it here: [URL to your skyscraper content].

Since you’re already linking to a similar resource, I thought you might find our updated version to be a valuable replacement for your readers. No pressure at all, but thought it was worth sharing.

Best,

[Your Name]

[Your Position]

[Your Company]

[Your Website]

</template>

5) Influencer Collaboration Email Template

<template>

Subject: Collaboration idea for your audience

Hi [Name],

I’ve been following your work on [Platform, e.g., Instagram] and really connect with your [Specific aspect, e.g., design aesthetic, approach to content]. Your perspective on [Specific Topic] is something I think your audience values.

I’m with [Your Company], and we’re focused on [Briefly state your company's mission or what it does]. Because your work aligns so well with our belief in [Shared Value, e.g., empowering creators, beautiful design], I thought a partnership could be a natural fit.

We'd love to explore a collaboration that would provide real value to your community, such as [Specific collaboration idea, e.g., co-creating a guide, offering an exclusive discount, featuring you in our newsletter].

Would you be open to discussing this further?

Best,

[Your Name]

[Your Position]

[Your Company]

[Your Website]

</template>

What About Using Flodesk?

With these five backlink outreach email templates in hand, you need a platform that makes sending and managing your campaigns straightforward. At Flodesk, we provide intuitive email marketing tools designed for small businesses, allowing you to grow your connections and monetize your list without any coding or design experience. You can build, send, and automate emails that connect with your audience and support your goals.

Our platform is trusted by thousands of businesses because we make sending high-converting emails radically simple. Flodesk gives you a powerful email builder, effective automations, and well-designed forms—everything required for successful email marketing, minus the usual complexity.

Wrapping Up

Effective backlink outreach starts with a clear message, and these templates provide that foundation. You now have the framework to build connections and grow your site's authority.

Flodesk helps you send these emails beautifully and manage your campaigns with ease. Sign up to put these templates into action.