Upsell Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for upsell that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective upsell emails.

What should go into upsell emails?

A good upsell email is concise and personalized, highlighting the added value of the upsell product or service. It should create a sense of urgency and clearly explain how the upsell benefits the customer.

• Personalized Greeting: Start with the recipient's name to make the email feel more personal. For example, "Hi [Customer Name], we have something special just for you!"
• Clear Value Proposition: Clearly state the benefits of the upsell. Use phrases like "Unlock premium features" or "Upgrade to enjoy exclusive benefits."
• Compelling Visuals: Include high-quality images or graphics that showcase the upsell product. Visuals can make the offer more appealing and easier to understand.
• Urgency and Scarcity: Create a sense of urgency by mentioning limited-time offers or limited stock. Phrases like "Hurry, offer ends soon!" or "Only a few left in stock!" can be effective.
• Strong Call to Action: Use a clear and compelling call to action. Examples include "Upgrade Now" or "Get Started Today."
• Customer Testimonials: Include testimonials or reviews from other customers who have benefited from the upsell. This adds credibility and can persuade the recipient to take action.

Let's jump into it and check out 10 email examples of good upsell emails!

10 upsell email examples

1) 4Knines

4Knines offers a range of high-quality pet products designed to enhance the comfort and safety of your pets. This upsell email is effective because it uses clear visuals and a straightforward message to highlight the added value of upgrading, making it easy for customers to see the benefits and take action.

2) Soona

Soona offers fast, affordable photo and video content creation services for brands and businesses. This upsell email is effective because it uses a clear, actionable message—"create content that really stands out!"—to encourage recipients to enhance their content, making it easy for users to see the value and take action.

3) Moment

Moment's upsell email, titled "Your Gear is Waiting," effectively captures attention with its clean design and straightforward message. The email's simplicity and clear call to action make it easy for customers to understand the value of upgrading, encouraging them to take immediate action.

4) Strava

Strava is a fitness tracking platform primarily used by runners and cyclists, offering features like GPS activity tracking, performance analytics, and social sharing. This upsell email stands out due to its clean design, straightforward message, and effective use of urgency, making it easy for users to understand their options and take action quickly.

5) Frontman

Frontman is a brand that offers products positively reviewed by GQ and Esquire, likely in the men's grooming, fashion, or lifestyle space. This email effectively leverages endorsements from reputable publications and highlights bestsellers, making it easy for recipients to trust the products and take action.

6) Canva

Canva is a versatile design tool that empowers users to create visually appealing content with ease. This upsell email is compelling because it highlights the top three premium features, making it clear how upgrading can enhance the user's design capabilities and streamline their creative process.

7) Citizen

Citizen is a brand dedicated to personal safety, offering real-time safety alerts and information through its app. This upsell email is effective because it immediately welcomes the user and presents the value of upgrading to "Plus" for an enhanced safety experience, using a clean design and a clear call to action to encourage immediate engagement.

8) Capital One

Capital One is a financial corporation specializing in credit cards, banking, and financial services. This email is a good example of an upsell because it encourages the recipient to activate or use a virtual card, promoting the use of a new product to existing customers and potentially increasing engagement and product adoption.

9) Spotify

Spotify's upsell email, titled "Groove to 3 free months of Premium," effectively captures attention with its bold headline and clean, minimal layout. The use of Spotify's signature green, black, and white color palette, along with simple, engaging graphics, makes the offer clear and enticing, encouraging users to take immediate action.

10) AllTrails

AllTrails is a platform designed to help users discover, plan, and navigate outdoor adventures, offering detailed trail information, maps, and user reviews. This upsell email is effective because it uses a straightforward subject line and clear calls to action, empowering users to enhance their outdoor experiences with essential features presented in a clean, organized layout.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning upsell emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, high-converting emails with ease, ensuring your message stands out and drives action.

Wrapping up

Flodesk makes it easy to create visually stunning upsell emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft personalized, high-converting emails effortlessly, ensuring your message stands out and drives action.

Our platform is trusted by over 100,000 businesses, helping both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that convert.