In this article, we'll show you 10 email examples for B2B that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective B2B emails.
A good B2B email is concise and tailored to the recipient's needs, focusing on providing value and fostering a professional relationship. It should include a clear call-to-action and personalized content that resonates with the recipient's business goals.
Let's jump into it and explore 10 email examples of good B2B emails!
ZenDesk is a company that provides customer service and engagement software for businesses. The "Unlock sessions for free" email is a good B2B example because it offers clear value by providing free access to sessions, empowering users with valuable content, and maintaining a simple, aesthetically pleasing design.
Goody's "A Scorpio’s most-wanted ✨" email is a prime example of effective B2B communication, showcasing a personalized and engaging subject line that captures attention. Its simple, responsive design and clear call-to-action make it easy for recipients to engage, empowering them with valuable content and fostering a professional relationship.
GAF's "Introducing NEW Timberline® UHDZ™ Shingles" email is a strong example of effective B2B communication, offering a clear product introduction that is both professional and relevant to business customers in the roofing industry. Its visually appealing design and straightforward message make it easy for recipients to understand the value of the new shingles, fostering a professional relationship and encouraging engagement.
Peloton's "Join the Fall Focus on Well-Being Initiative with PwC" email stands out as a B2B communication by offering a clear and direct invitation to participate in a business-focused initiative. Its straightforward subject line and uncluttered design emphasize simplicity and user empowerment, making it easy for recipients to engage and understand the value of the partnership.
The Hershey Company is a leading American manufacturer of chocolate and confectionery products, best known for iconic brands like Hershey’s, Reese’s, and Kit Kat. The company effectively leveraged National REESE’S Day to engage their audience with a celebratory and relevant message, combining brand enthusiasm with a clear call to action, making the communication both memorable and actionable.
Wellhub's "Descubra o que os funcionários realmente querem" email is a prime example of B2B communication that resonates with its audience by addressing employee needs directly. Its clear subject line and professional presentation make it easy for recipients to engage, fostering a connection through simplicity and user empowerment.
Appvia is a company specializing in cloud engineering, providing industry insights and tools for cloud infrastructure and operations. Their "Just Released: Top Cloud Engineering Stats for 2024" email is effective because it offers timely, relevant information in a clean, user-friendly design, empowering recipients with valuable data and encouraging engagement through straightforward calls-to-action.
Garmin is a technology company specializing in GPS navigation and wearable technology for various sectors, including automotive, aviation, marine, outdoor, and sports activities. The "New: inReach Messenger Plus" email is a good example of B2B communication due to its clear product focus, straightforward design, and the way it keeps users informed about new offerings, thereby empowering them with relevant updates.
Beysis's "Which Colour Are You?" email stands out with its vibrant and engaging design, making it visually appealing and easy to navigate. The email's clear and concise layout, combined with a straightforward call-to-action, empowers recipients to engage effortlessly, enhancing user experience and fostering a professional connection.
Ahrefs is a comprehensive SEO toolset that offers features like site audits, backlink analysis, and keyword research to help businesses improve their online presence. The "Compare page text changes side-by-side in Site Audit and more" email is a great B2B example because it highlights a valuable feature in a clear, straightforward manner, empowering users with actionable insights and maintaining a clean, user-friendly design.
With Flodesk, you can effortlessly design visually stunning B2B emails that captivate your audience and drive engagement. Our intuitive platform empowers you to create personalized, professional emails with ease, ensuring your message stands out and resonates with your recipients.
Flodesk offers an intuitive platform that makes it easy to design visually stunning B2B emails, ensuring your message stands out and resonates with your recipients. With Flodesk, you can grow and monetize your email list effortlessly, without the need for coding or design skills.
Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a simple way. The platform provides everything you need for brilliant email marketing, including the world’s most intuitive email builder, powerful automations, and beautiful forms, all without the complexity.
Sign up today and start creating emails that captivate your audience and drive engagement. Join Flodesk now!
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