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Trade Show Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Trade Shows that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective Trade Show emails.

What should go into trade show emails?

A good Trade Show email is concise and visually appealing, with a clear call-to-action that encourages recipients to visit your booth. It should also highlight unique selling points and offer incentives to attract attendees.

  • Engaging Subject Line: Capture attention with phrases like "Join Us at the Biggest Trade Show of the Year!" or "Exclusive Invite: Discover Our Latest Innovations."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hi [Name], we can't wait to see you at the Trade Show!"
  • Event Details: Clearly state the date, time, and location of the Trade Show. For example, "Visit us at Booth #123 on March 15th at the Convention Center."
  • Unique Selling Points: Highlight what sets your company apart. Mention new products, special offers, or exclusive demos, like "Be the first to experience our groundbreaking technology."
  • Call-to-Action: Encourage immediate action with phrases like "RSVP Now" or "Schedule a Meeting with Us."
  • Visual Appeal: Use high-quality images and a clean layout to make the email visually appealing. Include your company logo and relevant graphics to enhance the message.

Let's jump into it and explore 10 email examples of good Trade Show emails!

10 trade show email examples

1) Getaway

Getaway

Getaway is a brand that focuses on creating memorable, nature-inspired experiences, as showcased in their "Memorable Milestones, Naturally" email. This email is a good Trade Show example because it combines a visually appealing design with a clear call-to-action, encouraging recipients to engage with the brand in a meaningful way.

2) ZenDesk

ZenDesk

ZenDesk is a customer service software company that provides tools for customer support, sales, and engagement. The "Unlock the future with Zendesk Events" email is a good Trade Show example because it promotes an event with a clear call-to-action, encouraging recipients to engage with the brand and attend the event.

3) Burberry

Burberry

Burberry, a British luxury fashion house established in 1856, is renowned for its iconic trench coats and distinctive check pattern. The "You’re invited to Burberry Bond Street" email effectively communicates a trade show-like event by leveraging exclusivity and high-quality design, making recipients feel valued and eager to engage with the brand.

4) Mythical by Rhett & Link

Mythical by Rhett & Link

Mythical by Rhett & Link, the creative brand founded by YouTube personalities Rhett McLaughlin and Link Neal, captures attention with their "GME IS HAPPENING TOMORROW!" email. This email stands out as a Trade Show email due to its urgent subject line and clear call-to-action, prompting immediate engagement and attendance.

5) Next.js

Next.js

Next.js is a popular open-source React framework for building web applications, known for its features like server-side rendering, static site generation, and optimized performance. The company did a good job with this email by using a clear subject line, minimalist layout, and strong call-to-action, making it easy for recipients to understand the message and take action.

6) Zoom

Zoom

Zoom is a company that provides video conferencing and communication solutions, widely used for business meetings, webinars, and virtual events. The "You're invited: Supercharge your business growth at Zoomtopia" email is a good Trade Show email because it promotes an event with a clear call-to-action and a clean, organized design, making it easy for recipients to engage and take action.

7) VEJA

VEJA

VEJA is a brand known for its sustainable and stylish sneakers, as highlighted in their "VEJA Masterclass: Behind sneakers" email. This email is effective for Trade Shows because it combines a visually appealing design with a clear call-to-action, encouraging recipients to engage with the brand and learn more about their innovative products.

8) Golden State Warriors

Golden State Warriors

The Golden State Warriors are a professional basketball team based in San Francisco, California, competing in the NBA. Their "Warriors Giveaways & Theme Nights — Mark Your Calendar!" email is a good example of a Trade Show email because it promotes special events with a clear call-to-action, encouraging recipients to engage and participate in upcoming activities.

9) GitHub

GitHub

GitHub is a platform for version control and collaboration, enabling developers to work together on projects seamlessly. The "Heads up! 20% off GitHub Universe tickets" email stands out with its bold subject line, clear sender identification, and user-friendly design, making it easy for recipients to engage and take action.

10) beefree

beefree

beefree is an email design tool that creates visually appealing and functional emails, as demonstrated by their "24 hours left! RSVP today!" email. This email is a great Trade Show example because it combines a clean, modern design with a clear call-to-action, making it easy for recipients to engage and respond promptly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Trade Show emails that captivate your audience. Our intuitive design tools empower you to craft personalized, engaging emails with ease, ensuring your message stands out and drives action.

Wrapping up

Flodesk

Flodesk empowers you to create visually stunning Trade Show emails that captivate your audience. With our intuitive design tools, you can craft personalized, engaging emails effortlessly, ensuring your message stands out and drives action.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list with ease. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that make an impact.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.