Summary Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for summaries that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective summary emails.

What should go into summary emails?

A good summary email is concise and highlights the key points of a previous interaction or transaction, ensuring the recipient can quickly grasp the essential information. It should be visually appealing and easy to read, often using bullet points or short paragraphs to break down the content.

• Subject Line: Keep it clear and to the point, such as "Your Monthly Account Summary" or "Summary of Our Recent Meeting."
• Greeting: Start with a friendly and personalized greeting, like "Hi [Name]," to make the recipient feel valued.
• Introduction: Briefly explain the purpose of the email, for example, "Here's a quick summary of your recent activities with us."
• Main Content: Use bullet points or short paragraphs to outline the key points. Phrases like "You achieved," "Your balance is," or "We discussed" can be effective.
• Call to Action: Encourage the recipient to take the next step, such as "Review your account" or "Contact us if you have any questions."
• Closing: End with a polite closing and your contact information, like "Best regards, [Your Name]" or "Thank you, [Company Name]."

Let's jump into it and look at 10 email examples of good summary emails!

10 summary email examples

1) Substack

Substack is a platform that allows writers to create, distribute, and monetize email newsletters, offering features like easy newsletter creation, direct-to-inbox delivery, and subscription management. This summary email effectively engages users by providing a personalized snapshot of their reading activity, showcasing Substack's ability to deliver clean, data-driven communications that are both simple and visually appealing.

2) Shift Robotics

Shift Robotics is a company that specializes in innovative robotics technology, delivering cutting-edge solutions to enhance everyday life. Their "2023 Year In Review" email is a great example of a summary email because it provides a clear, visually appealing snapshot of the year's highlights, making it easy for recipients to quickly understand the key achievements and updates.

3) Arrows

Arrows' email design is a prime example of how to deliver a summary to customers effectively. Its clean layout and straightforward presentation make it easy for recipients to quickly grasp the key points, ensuring that the information is both accessible and visually appealing.

4) AMC Theatres

AMC Theatres' "Relive the Magic of an Exciting Spring ✨" email stands out as a summary email by capturing the essence of a memorable and magical experience, making it easy for recipients to quickly grasp the excitement of upcoming events. The use of a clean layout and engaging subject line ensures that the information is both accessible and visually appealing, enhancing user engagement.

5) Fellow

Fellow is renowned for designing and selling high-quality coffee brewing equipment and accessories, such as kettles, grinders, and drinkware, with a focus on modern design and functionality. Their "Win an Aiden for our Fellowversary!" email excels by using a clear and engaging subject line, a clean layout, and a single, prominent call-to-action, making it easy for recipients to participate and feel valued.

6) Amtrak

Amtrak's "Smiles Davis, all aboard your 2023 year in travel" email is a prime example of a summary email that captures the essence of a traveler's year. By providing a clear and visually appealing snapshot of trips taken, miles traveled, and destinations visited, it ensures recipients can quickly grasp their travel achievements and feel a sense of accomplishment.

7) Avanti West Coast

Avanti West Coast is a train operating company in the United Kingdom, providing intercity rail services along the West Coast Main Line, connecting major cities such as London, Birmingham, Manchester, Liverpool, and Glasgow. Their "From Avanti... Are you ready for tomorrow's journey?" email is effective because it provides timely information about upcoming travel, helping customers prepare with essential details and tips, all presented in a clean, modern design that is easy to read and visually appealing.

8) Substack

Substack is a platform that allows users to read and subscribe to newsletters, tracking user engagement such as the number of words read. This summary email is a great example because it provides a personalized snapshot of reading activity, showcasing Substack's ability to deliver clean, data-driven communications that are simple and visually appealing.

9) Shift Robotics

Shift Robotics specializes in innovative robotics technology, delivering cutting-edge solutions to enhance everyday life. Their "2023 Year In Review" email stands out with a clear, visually appealing snapshot of the year's highlights, making it easy for recipients to quickly understand key achievements and updates.

10) Arrows

Arrows' email design is a prime example of how to deliver a summary to customers effectively. Its clean layout and straightforward presentation make it easy for recipients to quickly grasp the key points, ensuring that the information is both accessible and visually appealing.

Why you should use Flodesk to help create your emails

With Flodesk, creating visually stunning and effective summary emails is a breeze. Our intuitive design tools and customizable templates empower you to craft emails that are not only beautiful but also easy to read, ensuring your key points are communicated clearly and effectively.

Wrapping up

Flodesk makes it easy to create visually stunning and effective summary emails. Our intuitive design tools and customizable templates empower you to craft emails that are not only beautiful but also easy to read, ensuring your key points are communicated clearly and effectively.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.