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Sports Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for sports that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective sports emails.

What should go into sports emails?

A good sports email is engaging and action-oriented, featuring dynamic visuals and clear calls to action that resonate with sports enthusiasts. It should also include personalized content that speaks directly to the recipient's interests and preferences in sports.

  • Attention-Grabbing Subject Line: Use phrases like "Score Big with Our Latest Gear" or "Don't Miss the Game-Changing Event" to immediately capture interest.
  • Dynamic Visuals: Incorporate high-quality images or videos of athletes in action, new sports gear, or upcoming events to make the email visually appealing.
  • Personalized Content: Address the recipient by name and tailor the content to their favorite sports or teams, such as "Gear Up for the Next Soccer Season, [Name]!"
  • Clear Call to Action: Use strong, direct language like "Get Your Tickets Now" or "Shop the Collection" to encourage immediate action.
  • Exclusive Offers: Highlight special deals or early access to events with phrases like "Exclusive Discount for Our MVPs" or "Early Bird Tickets Available Now."
  • Social Proof: Include testimonials or reviews from other sports enthusiasts to build trust and credibility, such as "Join Thousands of Fans Who Love Our Gear."

Let's jump into it and check out 10 email examples of good sports emails!

10 sports email examples

1) Cernucci

Cernucci

Cernucci is a jewelry brand known for its stylish and contemporary designs. The "Cernucci Lanes" email stands out as a good sports email due to its dynamic visuals and clear call to action, making it both engaging and easy for recipients to navigate and take immediate action.

2) Mini Rodini

Mini Rodini

Mini Rodini is a brand that excels in creating visually appealing and engaging promotional emails, as seen in their "Sneak Peek Mini Rodini x Besesaka" email. This email is a good sports email because it features dynamic visuals and a clear call to action, making it easy for recipients to navigate and take immediate action.

3) Golden State Warriors

Golden State Warriors

The Golden State Warriors email, titled "Warriors Giveaways & Theme Nights — Mark Your Calendar," effectively engages sports fans by promoting exciting events and exclusive giveaways. This email is a great example of sports marketing as it combines a compelling subject line with the promise of unique experiences, encouraging recipients to stay connected and participate in upcoming events.

4) Altitude Sports

Altitude Sports

Altitude Sports is a brand that excels in creating visually appealing and engaging promotional emails, as seen in their "Vallier—discover more" email. This email stands out due to its clean design and clear call to action, making it easy for recipients to navigate and take immediate action.

5) Krink

Krink

Krink is renowned for its high-quality art supplies, particularly markers and inks, which are favored by artists and designers. The company did a good job with this email by using a clear, urgent subject line and providing options for users to view the email in multiple formats, empowering them to interact with the content in ways that suit their needs while maintaining a clean and organized layout.

6) MAAP

MAAP

MAAP is a brand that excels in creating visually appealing and engaging promotional emails, as seen in their "Go Higher: A New Season is Here" email. This email stands out due to its clean design and clear call to action, making it easy for recipients to navigate and take immediate action.

7) Three Nails

Three Nails

Three Nails offers premium sports gear, as showcased in their "MIDNIGHT NAVY" email. This email is effective due to its clear subject line and options for users to view the email in multiple formats, empowering them to interact with the content in ways that suit their needs while maintaining a clean and organized layout.

8) Columbia Sportswear

Columbia Sportswear

Columbia Sportswear is a renowned brand specializing in high-quality outdoor apparel, footwear, and equipment. The "Mickey’s Outdoor Club collection coming soon!" email stands out due to its clear branding, straightforward layout, and visually appealing design, making it easy for recipients to understand and engage with the new product launch.

9) The North Face

The North Face

The North Face email, titled "Congratulations Katie Schide!", effectively captures attention with its clear and celebratory subject line. The email's design is straightforward and clean, making it easy for recipients to engage with the content and take action.

10) Dick's Sporting Goods

Dick's Sporting Goods

Dick's Sporting Goods is a retailer specializing in a wide range of sports equipment, apparel, footwear, and accessories. The "Thank you for your order!" email is effective due to its clear subject line, brand recognition, and transactional focus, which reassures customers and enhances their experience by providing order confirmation and details.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning sports emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft engaging, action-oriented emails that resonate with sports enthusiasts, all while maintaining a clean and professional look.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing game? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.