Informational Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for informational purposes that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective informational emails.

What should go into informational emails?

A good informational email is clear, concise, and focused on delivering valuable content to the recipient. It should include a compelling subject line, relevant information, and a call to action that encourages further engagement.

• Subject Line: The subject line should grab attention and give a hint of the email's content. Examples include "Your Monthly Update" or "Important Changes to Your Account."
• Introduction: Start with a friendly greeting and a brief overview of what the email will cover. Phrases like "Hello [Name], we wanted to keep you in the loop about..." work well.
• Main Content: Provide the key information in a clear and organized manner. Use bullet points or short paragraphs to make it easy to read. For instance, "Here are the latest updates to our service:" followed by a list of changes.
• Visuals: Incorporate images, icons, or infographics to make the email visually appealing and to help illustrate the points being made. A simple chart or a relevant image can make a big difference.
• Call to Action: End with a clear call to action that tells the recipient what to do next. Examples include "Click here to learn more" or "Update your preferences now."
• Closing: Finish with a polite closing and contact information. Phrases like "Thank you for being a valued customer" or "Feel free to reach out with any questions" are effective.

Let's jump into it and take a look at 10 email examples of good informational emails!

10 informational email examples

1) Dove

Dove is a personal care brand that champions real beauty, self-confidence, and authenticity, promoting self-esteem and challenging beauty stereotypes. This email is effective because it uses an emotionally engaging subject line, a clean and modern design, and a clear, empowering message that encourages recipients to embrace their real beauty.

2) Designmodo

Designmodo's email effectively showcases new Black Friday and Cyber Monday templates, providing timely and relevant resources for marketers. Its clean layout, clear subject line, and actionable content make it a strong example of an informational email that empowers users to enhance their email marketing efforts.

3) beefree

Beefree is an email design tool that allows users to create visually appealing and effective emails with ease. This email is a great example of an informational email because it features a clear and urgent subject line, a clean layout, and a straightforward call to action, making it simple for recipients to understand and act upon the information provided.

4) Grammarly

Grammarly's email stands out as an informational email due to its clear and engaging subject line, "You're taking your writing to the next level," which immediately captures the recipient's attention. The email's clean layout and straightforward call to action make it easy for users to understand the value being offered, empowering them to improve their writing skills effortlessly.

5) ARMRA

ARMRA is a company that focuses on providing health and wellness solutions, particularly in the realm of toxin reduction and prevention. This email is effective because it uses a visually striking image and a compelling subject line to immediately capture attention, while the clear and concise message empowers recipients to take action to protect their health.

6) Klaviyo

Klaviyo is a marketing automation platform that specializes in email and SMS marketing for e-commerce businesses, helping brands deliver personalized communications to their customers. This email stands out due to its clear subject line, "Need an Email Deliverability Refresher?", and its clean, responsive design, making it easy for recipients to understand and act on the information provided.

7) Everlywell

Everlywell is a health and wellness company that offers at-home lab tests and digital results to help individuals understand and improve their health. This email is effective because it uses a clear and direct subject line, "Get help with food-related symptoms," and a clean, visually appealing layout that makes it easy for recipients to understand the value of the information provided and take action to address their health concerns.

8) Visit Greenville SC

Visit Greenville SC is an organization dedicated to promoting tourism and travel to Greenville, South Carolina, offering visitors a wealth of information and inspiration to explore the city's attractions, events, and experiences. This email stands out due to its clear, actionable content and modern, uncluttered design, which empowers recipients to easily engage with and share the information provided.

9) Booking.com

Booking.com is a leading online travel agency that helps users find and book accommodations worldwide. This email is effective due to its visually appealing design, clear and engaging subject line, and straightforward call to action, making it easy for recipients to understand and act on the information provided.

10) Soft Services

Soft Services' email, "Keep Calm and Niacinamide On," effectively combines a visually appealing design with a clear and engaging message about skincare. Its clean layout and straightforward call to action make it easy for recipients to understand the benefits of niacinamide, empowering them to take control of their skincare routine with confidence.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning informational emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft visually appealing and effective emails with ease, ensuring your message is both clear and engaging.

Wrapping up

Flodesk makes it easy to create stunning informational emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft visually appealing and effective emails effortlessly, ensuring your message is both clear and engaging.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list with ease. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

In conclusion, creating effective informational emails doesn't have to be complicated. Sign up for Flodesk today and start crafting beautiful, high-converting emails effortlessly. Get started now.