Top 5 Shopify Email alternatives in 2025

What is Shopify Email?

Shopify Email is a tool designed to help businesses create, send, and manage email marketing campaigns directly from the Shopify platform. Pricing starts with a free tier for up to 10,000 emails per month, then $1 per 1,000 additional emails. Features include a drag-and-drop editor, customizable templates, automation templates, and the ability to manage campaigns within Shopify. Users can also send emails using their domain name and analyze campaign performance with actionable reports.

Reasons for considering Shopify Email alternatives

• Shopify Email lacks advanced analytics features.
• It does not support multi-channel marketing.
• There are no A/B testing capabilities.
• Limited third-party integrations compared to competitors.

A quick look

Here are the top 5 alternatives to Shopify Email:

1. Flodesk
2. Firedrum Email Marketing
3. Emma
4. Vertical Response
5. Campaign Monitor

Best alternatives to Shopify Email

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not support SMS notifications, which can be a limitation for businesses looking to integrate multi-channel marketing strategies.
• Not for All Enterprises: Flodesk does not offer API and web hooks, making it less suitable for enterprises that need to trigger automations from complex business logic. For more details, visit Flodesk.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews reveal an overwhelmingly positive reception, with users praising its stunning design templates and intuitive interface. With a 4.4 out of 5 rating and 77% of reviews being 5-star, it's clear that Flodesk is a favorite among small businesses and creative brands.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Firedrum Email Marketing

Firedrum Email Marketing provides tools to design and send mobile-responsive email campaigns quickly and easily. Their services include creating custom email templates, automating email sequences, and segmenting contacts to increase engagement, along with detailed reporting and integrations with other platforms.

Pros of using Firedrum Email Marketing

• Design emails faster: Use Email Studio™ for quick email creation.
• No payment for unsubscribed contacts: Only pay for active subscribers.
• Higher open rates: Achieve up to 50% or more opens with OpenBoost™.

Cons of using Firedrum Email Marketing

• Limited Advanced Features: While FireDrum offers a range of useful tools, it lacks some of the advanced features found in competitors, such as AI-driven analytics and sophisticated segmentation options.
• Potential Learning Curve: Despite positive testimonials about ease of use, new users might still face a learning curve, especially if they are not familiar with email marketing tools.

Pricing

Firedrum Email Marketing offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $16 per month
• 10,000 Subscribers: $60 per month

Reviews

Firedrum Email Marketing reviews highlight a generally positive user experience, with an overall rating of 4.7 out of 5 stars. Users appreciate its powerful email marketing solutions, easy-to-use interface, and excellent customer support, though a small percentage have noted frustrations with limited advanced features.

"They are helpful and prompt with personalized service at an affordable price. They made what was a complicated process with other companies I contacted relatively smooth and easy." - Karen S. (Rating: 5.0/5)

"The platform is decent for basic email marketing needs but lacks some advanced features. Customer support is good but could be more responsive." - Michael T. (Rating: 3.0/5)

3. Emma

Emma provides email marketing, SMS marketing, and AI-driven solutions. Their services include analytics, an email editor, automation, segmentation, user permissions, and brand controls, supporting various industries like agencies, banking, entertainment, and more.

Pros of using Emma

• Total brand control: Emma allows users to manage their brand and user permissions effectively.
• Personalized solutions: Emma offers tools to create and grow personalized email strategies.
• Positive customer feedback: Users report increased engagement and online giving.

Cons of using Emma

• Pricing: The pricing plans start at $99 per month, which might be considered expensive for small businesses or startups with limited budgets.
• Complexity for Small Teams: The extensive features and capabilities, while beneficial for larger teams, might be overwhelming or unnecessary for smaller teams or solo marketers.

Pricing

Emma offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $19.80 per month
• 10,000 Subscribers: $99 per month

Reviews

Emma reviews show that users appreciate the customizable templates, hands-on customer support, and ease of creating personalized campaigns. However, some users find the pricing steep and the extensive features overwhelming for smaller teams.

"Emma is a powerful email marketing tool with an intuitive interface and excellent customer support." - Naeem B. (Rating: 4.0/5)

"While Emma offers good features, the pricing can be a bit high for small businesses." - Sarah K. (Rating: 3.0/5)

4. Vertical Response

Vertical Response offers tools for creating and managing email marketing campaigns. Their services include an email editor, automated scheduling, custom landing page creation, performance monitoring, and survey creation.

Pros of using Vertical Response

• User-friendly interface: Designed for busy entrepreneurs to navigate easily.
• Automation features: Allows scheduling emails to be sent at optimal times.
• Custom landing pages: Enables creation without the need for coding skills.

Cons of using Vertical Response

While Vertical Response offers many benefits, there are some drawbacks to consider:

• Limited Advanced Features: Vertical Response may not offer the advanced features that some businesses require, such as sophisticated segmentation and AI-driven analytics, which can limit its effectiveness for more complex marketing strategies.
• Customer Support Limitations: Although the platform is user-friendly, some users have reported that the customer support can be slow to respond, which can be frustrating when immediate assistance is needed.

Pricing

Vertical Response offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $32 per month
• 10,000 Subscribers: $95 per month

Reviews

Vertical Response reviews highlight its user-friendly interface and effective email creation tools, but some users find the limited advanced features and slow customer support frustrating.

"VerticalResponse is easy to use but lacks some advanced features." - Sarah K. (Rating: 3/5)

"This platform is great for creating marketing content and offers excellent customer support." - Lunaram J. (Rating: 4.5/5)

5. Campaign Monitor

Campaign Monitor provides an email marketing platform with tools for email automation, a drag-and-drop email builder, mobile optimization, and template management. The platform also includes features like real-time analytics, transactional emails, segmentation, and integrations with other tools.

Pros of using Campaign Monitor

• Ease of use: Campaign Monitor offers a drag-and-drop email builder.
• Customization options: The platform provides complete customization for email templates.
• Mobile optimization: Templates are optimized for mobile devices.

Cons of using Campaign Monitor

• Limited Advanced Features: While Campaign Monitor offers a range of useful tools, it lacks some of the advanced features found in competitors, such as AI-driven analytics and sophisticated segmentation options.
• Pricing Structure: The pricing plans can be expensive for small businesses or startups, especially when compared to other email marketing platforms that offer more competitive rates for similar features.

Pricing

Campaign Monitor offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $44 per month
• 10,000 Subscribers: $109 per month

Reviews

Campaign Monitor reviews highlight its user-friendly drag-and-drop email builder and mobile-optimized templates, but some users find the lack of advanced features and the pricing structure frustrating.

"Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses." - Courtenay Farquharson (Rating: 3/5)

"The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing." - Allison Wahl (Rating: 5/5)

What to consider when selecting a Shopify Email alternative?

1. Ease of Use: Look for platforms with intuitive drag-and-drop editors and pre-built templates that simplify the email creation process. This is crucial for users who may not have extensive design or coding skills.
2. Automation Capabilities: Ensure the platform offers robust automation features, such as pre-built workflows, triggers, and conditions. Automation can save time and increase engagement by sending targeted emails based on user behavior.
3. Analytics and Reporting: Advanced analytics and reporting tools are essential for tracking the performance of email campaigns. Look for platforms that provide actionable insights, such as open rates, click-through rates, and conversion metrics.
4. Integration with Other Tools: Choose a platform that integrates seamlessly with other tools and platforms you use, such as e-commerce stores, CRM systems, and social media. This ensures a cohesive marketing strategy and streamlined operations.
5. Pricing Structure: Consider the pricing plans and ensure they align with your budget and business needs. Look for transparent pricing without hidden fees, and evaluate whether the platform offers a free tier or trial period to test its features.

Which one should you go with?

While all these platforms offer robust features and can serve as excellent alternatives to Shopify Email, Flodesk stands out for its simplicity and stunning design templates. If you're looking for an intuitive, visually appealing solution that grows with your business, Flodesk is a fantastic choice. Ultimately, the best platform depends on your specific needs, but you can't go wrong with any of these top contenders.