Email is one of the most direct ways to connect with your retail customers and build your brand.
You don't have to start from a blank page every time you want to reach out.
Using a template provides a solid, well-designed foundation, so you can focus on your message.
<template>
Subject: Welcome to [Your Brand Name]!
Hi [Customer Name],
Welcome to the community. We're so glad you're here.
As a thank you for joining us, here’s [15% off] your first purchase. Use code [WELCOME15] at checkout to redeem.
From now on, you'll be the first to know about new collections and receive subscriber-only offers. We only send emails when we have something worth sharing.
Ready to find your new favorite piece? Explore our latest designs.
[Shop Now]
Best,
[Your Name]
[Your Title]
[Your Brand Name]
</template>
<template>
Subject: Still thinking it over?
Hi [Customer Name],
It looks like you left something in your cart. We've saved it for you so you can pick up right where you left off.
Here's what you were looking at:
[Image of Item(s)]
[Item Name]
Ready to make it yours?
[Return to My Cart]
If you have any questions, just reply to this email. We're happy to help.
Best,
[Your Name]
[Your Title]
[Your Brand Name]
</template>
<template>
Subject: It’s here: The [Product Name] has arrived.
Hi [Customer Name],
The wait is over. Our new [Product Name] is officially here.
We designed the [Product Name] to [solve a specific problem or meet a specific need]. It features [mention 1-2 key features or materials] so you can [describe the main benefit or outcome for the customer].
Be one of the first to experience it. Explore the new [Product Name] and see what makes it special.
[Shop the New Collection]
Best,
[Your Name]
[Your Title]
[Your Brand Name]
</template>
<template>
Subject: Our [Season] Sale is On!
Hi [Customer Name],
It’s that time of year. Our [Season] sale has officially begun.
For a limited time, enjoy [25% off] our entire [Collection Name]. This is your chance to get those pieces you’ve been eyeing at a special price.
The sale ends on [End Date], so find your favorites before they’re gone.
[Shop the Sale]
Happy shopping,
[Your Name]
[Your Title]
[Your Brand Name]
</template>
<template>
Subject: Your [Your Brand Name] order is confirmed!
Hi [Customer Name],
Thank you for your order. We’ve received it and are getting it ready for shipment. We’ll send you another email as soon as it’s on its way.
Order Summary
Order #[Order Number]
[List of Items with Quantities and Prices]
Total: [Total Amount]
Your order will be shipped to:
[Customer Shipping Address]
You can view your full order details here:
[View My Order]
If you have any questions, just reply to this email. We're here to help.
Thanks again,
The [Your Brand Name] Team
</template>
While these five retail email templates provide a solid foundation, you need the right tool to send them. Flodesk is built to help small businesses do just that, offering intuitive tools to grow and monetize your email list. You can create, send, and automate emails that engage your audience without needing any coding or design skills.
Our platform gives you access to a simple email builder, effective automations, and clean forms—everything you need for your email marketing, without the complexity. Join the thousands of businesses that use Flodesk to send beautiful, high-converting emails in a refreshingly straightforward way.
These templates provide a reliable starting point for your retail email strategy. The next step is bringing your messages to life with a tool that makes sending beautiful emails simple.
Flodesk is designed to help you do just that, giving you the creative control to connect with customers and grow your business. Sign up for Flodesk to begin.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
