Let's talk about leveling up your retail email game. We're breaking down five essential templates that every retail brand can use to connect with customers.
Why start with a template? It simply makes the process faster and helps you send beautifully designed emails, every single time.
<template>
Subject: Welcome to [*Brand Name*]
Hi [*Customer Name*],
Welcome. We’re glad you’re here. As part of our community, you’ll get first access to new collections, special promotions, and stories behind our brand.
To get you started, here’s a thank you for joining us. Use the code below for [*10% off*] your first purchase.
[*WELCOME10*]
Ready to find something you’ll love? Explore our latest arrivals.
[*Shop Now Button*]
Best,
[*Your Name*]
[*Your Title*]
[*Brand Name*]
</template>
<template>
Subject: Still thinking it over?
Hi [*Customer Name*],
We noticed you left a few things in your cart. We’ve saved them for you in case you want to take another look.
[*Image and link to abandoned items*]
If you’re ready to make them yours, your cart is waiting. Just click the button below to pick up right where you left off.
[*Return to Cart Button*]
Best,
[*Your Name*]
[*Your Title*]
[*Brand Name*]
</template>
<template>
Subject: Introducing the new [*Product Name*]
Hi [*Customer Name*],
It’s here. We’re excited to introduce the new [*Product Name*], a collection we’ve been working on for months.
We designed it for [*describe the ideal customer or use case*], focusing on [*mention a key feature or benefit*]. Each piece is crafted with [*mention a material or unique quality*].
[*Image of the new product*]
Be one of the first to explore the new collection.
[*Shop the Collection Button*]
Best,
[*Your Name*]
[*Your Title*]
[*Brand Name*]
</template>
<template>
Subject: It’s on: [*Discount Amount*] off everything
Hi [*Customer Name*],
Our [*Season*] sale has officially begun. For a limited time, take [*Discount Amount*] off [*specific items or collections, e.g., sitewide*].
This is the perfect opportunity to get those pieces you’ve had your eye on. The sale ends [*End Date*], so don’t wait.
[*Shop the Sale Button*]
Best,
[*Your Name*]
[*Your Title*]
[*Brand Name*]
</template>
<template>
Subject: Your [*Brand Name*] order is confirmed
Hi [*Customer Name*],
Thanks for your order. We’ve received it and are getting it ready for shipment. We’ll send another email with tracking information as soon as it’s on its way.
Order Summary
Order Number: [*Order Number*]
[*List of items ordered with images, names, and prices*]
Shipping to:
[*Customer’s Shipping Address*]
If you have any questions or need to make a change, reply to this email and we’ll help you out.
Best,
[*Your Name*]
[*Your Title*]
[*Brand Name*]
</template>
To bring these five retail email templates to life, Flodesk provides intuitive email marketing tools designed for small businesses. We help you grow and monetize your email list, with no coding or design skills required. Our platform lets you create, send, and automate emails that engage your audience and drive revenue.
Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send effective, high-converting emails. With an intuitive email builder, powerful automations, and beautiful forms, we give you everything you need for your email marketing—without the complexity.
These templates provide a solid foundation for your retail email strategy, helping you connect with customers at every point in their journey. Use them to create consistent, on-brand communication that resonates with your audience.
Our platform is built to help you implement these strategies with ease. Sign up for Flodesk and start sending emails your customers will look forward to opening.
