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10 Best Recommendations Email Examples and Tips

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In this article, you'll find 10 email examples of recommendations that have been sent to customers by various companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing recommendation emails.

What should go into recommendations emails?

A good recommendations email is personalized and visually engaging, offering tailored suggestions based on the recipient's preferences and past behavior. It should be clear, concise, and designed to drive action, making it easy for the reader to find and act on the recommendations.

  • Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Name], we've got some picks just for you!"
  • Relevant Recommendations: Highlight products or content that align with the recipient's interests, using phrases like "Based on your recent activity" or "You might love these."
  • Engaging Visuals: Use high-quality images and clean design to make the email visually appealing. Think "See it in action" or "Check out these looks."
  • Clear Call-to-Action: Include a strong and clear call-to-action, such as "Shop Now" or "Discover More," to encourage immediate engagement.
  • Social Proof: Add testimonials or reviews to build trust, using phrases like "Customers love this" or "Top-rated by users."
  • Easy Navigation: Ensure the email is easy to navigate with clear sections and links, making it simple for the reader to explore further.

Let's jump into it!

1. Meow Meow Tweet

Meow Meow Tweet is a company known for its eco-friendly personal care products. Their email, titled "The cat's in your bag!", is a good recommendations email because it features an engaging subject line, clear branding, and a strong call to action, making it both visually appealing and effective in driving customer engagement.

2. The Sill

The Sill's email, titled "Meet Our Athletes," stands out as a good recommendations email due to its personalized approach and visually appealing design. By showcasing specific plants that align with the recipient's interests and providing clear, engaging visuals, it effectively drives customer engagement and encourages action.

3. TodayTix

TodayTix's email, titled "Top shows for the whole family this summer ☀️," effectively provides recommendations by highlighting family-friendly entertainment options for the summer season. This targeted approach ensures that customers receive relevant and timely suggestions, enhancing their experience and increasing the likelihood of engagement and ticket purchases.

4. Moment

Moment's email, titled "Your Gear is Waiting," stands out as a recommendations email due to its compelling subject line and visually engaging design. By effectively showcasing personalized product suggestions, it captures the recipient's attention and encourages immediate action, making it a prime example of an effective recommendations email.

5. Misfits Market

Misfits Market's email, titled "Bobby Flay's Favorite Finds," effectively captures attention with its celebrity endorsement and visually appealing layout. By showcasing curated product recommendations from a well-known chef, the email not only engages recipients but also builds trust and credibility, making it a standout example of effective email marketing.

6. Strava

Strava's email, titled "Your Subscription Preview has ended," is a prime example of a well-crafted recommendations email. Its clear subject line and professional layout effectively engage users by prompting them to take action, making it a standout in email marketing.

7. Natalist

Natalist's email, titled "Guess What? It's Quiz Time," effectively engages recipients with an interactive quiz that aligns with their interests and needs. By incorporating a fun and personalized approach, the email not only captures attention but also drives engagement, making it a standout example of effective recommendations email marketing.

8. Zima Dental

Zima Dental's email, titled "Aligner Users: Expert Recommendations," offers personalized product suggestions tailored to the recipient's dental care needs. Its clear layout and engaging visuals make it easy for recipients to find and act on the recommendations, enhancing their overall experience.

9. Spotify

Spotify's email, titled "Personalized playlist recommendations, curated just for your taste," stands out with its clean layout and clear headings. The use of a standard sans-serif font, likely Arial or Helvetica, along with visually distinct call-to-action buttons, makes the email both engaging and easy to navigate, enhancing the overall user experience.

10. Sauna House

Sauna House's email, titled "What is Hot & Cold Relax," effectively captures attention with its engaging subject line and visually appealing design. By providing clear and personalized recommendations, it ensures recipients find relevant and enticing options, making it a standout example of effective email marketing.

Why you should use Flodesk to help create your emails

With Flodesk, crafting stunning recommendation emails is a breeze. Its intuitive design tools and beautiful templates empower you to create personalized, visually captivating emails that your audience will love. Elevate your email marketing effortlessly and watch your engagement soar!

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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