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Terms Of Service Emails: 10 Great Examples (& Other Tips)

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In this article, you'll find 10 email examples of Terms of Service notifications that have been sent to customers by various companies. Reviewing these examples can help you craft clear and effective Terms of Service emails, ensuring your message is both user-friendly and legally sound.

What should go into Terms Of Service emails?

A good Terms of Service email is concise and transparent, clearly outlining the key changes and their implications for the user. It should be written in plain language, avoiding legal jargon, to ensure that all recipients can easily understand the updates.

  • Clear Subject Line: Use phrases like "Important Update to Our Terms of Service" or "Changes to Your Account Terms" to grab attention and convey urgency.
  • Friendly Greeting: Start with a warm and personalized greeting, such as "Hi [User's Name]," to make the email feel more personal and engaging.
  • Summary of Changes: Provide a brief overview of the most significant changes, using bullet points or short paragraphs. For example, "We've updated our privacy policy to better protect your data."
  • Impact on User: Explain how the changes will affect the user, using straightforward language. Phrases like "What this means for you" can help clarify the impact.
  • Call to Action: Encourage users to review the full Terms of Service by including a link. Use action-oriented language like "Read the full terms here" or "Learn more about these changes."
  • Contact Information: Offer a way for users to get in touch if they have questions. For instance, "If you have any questions, feel free to reply to this email or contact our support team."

Let's jump into it and explore 10 email examples of good Terms of Service emails!

10 Terms Of Service Email Examples

1) Crunchbase

Crunchbase

Crunchbase is a platform that provides information about businesses, including data on investments, funding, and company details. The email is considered good because it effectively communicates important updates to the governing terms and data access terms, ensuring that recipients are well-informed about changes that may affect their use of Crunchbase services.

2) Airbnb

Airbnb

Airbnb is a platform that allows people to list, discover, and book accommodations around the world, ranging from apartments and homes to unique stays like castles and treehouses. The email is a good Terms of Service notification because it clearly and concisely communicates important updates, ensuring that recipients understand the changes being made in an easily readable and accessible format.

3) McDonald’s

McDonald’s

McDonald's is a global fast-food chain known for its hamburgers, fries, and other quick-service menu items. The email from McDonald's is effective for communicating updates to the Terms and Conditions because it is clear and straightforward, with a subject line that directly informs the recipient of the purpose of the email, ensuring that the message is not overlooked.

4) Figma

Figma

Figma, a leading design tool, sent an email titled "Updates to our terms for AI," which effectively communicates significant changes to their terms of service. This email stands out due to its clear subject line and concise content, ensuring that users are well-informed about the updates in an easily digestible format.

5) Blinkist

Blinkist

Blinkist is a service that condenses non-fiction books into easily digestible summaries, allowing users to quickly grasp key insights from a wide range of topics. The company did a good job with their email by clearly outlining updates to their privacy policy in a straightforward manner, ensuring that users are well-informed about how their data is handled.

6) VSCO

VSCO

VSCO is a photography and photo-editing app that allows users to capture, edit, and share their images. The email is a good Terms of Service notification because it clearly informs users about updates to the terms and community guidelines, ensuring the message is straightforward and easy to understand.

7) Sonder

Sonder

Sonder is a company that provides thoughtfully designed, fully furnished apartments for short-term stays. The email is effective because it clearly communicates important updates to the Terms of Service in a straightforward and easily understandable manner, ensuring that recipients are well-informed about the changes.

8) Acquire

Acquire

Acquire is a company that sent an email titled "What Our New Closing Fee Means For You," which clearly communicates updates about changes in closing fees. This email is a good example of a Terms of Service notification because it provides clarity and transparency, ensuring that recipients understand the new fee structure and its implications for them.

9) Todoist

Todoist

Todoist, a popular task management app, sent an email titled "Important legal updates effective June 17, 2023," which stands out due to its clean and organized design. The email features a clear and concise subject line, a well-structured layout, and a readable font, making it easy for recipients to quickly grasp the important updates.

10) Notion

Notion

Notion is a productivity software company that helps users organize their work and personal projects in one place. The email effectively communicates updates to its terms and conditions by using a clear subject line, concise content, and a well-structured layout, ensuring that recipients can easily understand the changes being made.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Terms of Service emails that are not only visually appealing but also incredibly user-friendly. Its intuitive design tools empower you to craft clear, concise, and engaging messages, ensuring your users are well-informed and appreciative of the seamless experience.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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