Writing a recommendation email from scratch can be a real head-scratcher.
That's why we've put together five different templates to cover your bases, no matter the situation.
Using a template gives you a solid framework, so you can focus on crafting a genuine and helpful message.
<template>
Subject: A recommendation for you
Hi [Customer Name],
Based on your interest in [Previous Product or Category], we picked something out we think you’ll appreciate.
It’s our [Product Name]. Many people who use [Previous Product] also find it helps them [achieve a specific goal or benefit]. It’s designed to [explain a key feature or design philosophy], making it simple to [accomplish a task].
You can see it in action and learn more here: [Link to Product Page]
Hope you find this helpful.
All the best,
[Your Name]
[Your Title]
</template>
<template>
Subject: Here’s something we thought you'd find useful
Hi [Customer Name],
Since you enjoyed our piece on [Previous Content Topic], we wanted to share another resource that might help you [achieve a specific goal].
It’s our latest article, “[Content Title].” It walks you through [briefly describe the content's purpose] and offers practical steps for [what the user can do with the information].
You can read the full piece here: [Link to Content]
Hope you enjoy it.
All the best,
[Your Name]
[Your Title]
</template>
<template>
Subject: An offer created for you
Hi [Customer Name],
We noticed you’ve been exploring [Product/Feature Category] and wanted to put together an offer just for you.
Because you’ve shown interest in [specific action, e.g., designing landing pages], we’re offering you [describe the offer, e.g., 20% off your next purchase]. This will help you [achieve a specific goal].
You can claim your offer here: [Link to Offer Page]
We hope this helps you create something beautiful.
Best,
[Your Name]
[Your Title]
</template>
<template>
Subject: Take your [e.g., email marketing] to the next level
Hi [Customer Name],
We’ve noticed you’re doing great things with your [Current Plan Name] plan. As your business grows, your needs might be changing, too.
That’s why we’re suggesting the [Upgraded Plan Name]. It gives you access to [mention a key feature, e.g., advanced automations] so you can [explain the benefit, e.g., create more sophisticated customer journeys]. It’s designed to help you scale without the extra work.
You can see all the features and make the switch here: [Link to Upgrade Page]
We’re here if you have any questions.
Best,
[Your Name]
[Your Title]
</template>
<template>
Subject: A perfect pair for your [Existing Product/Service]
Hi [Customer Name],
We noticed you’re using [Existing Product/Service] and thought of something that could work beautifully with it.
Meet [Complementary Product Name]. It’s designed to integrate with what you’re already doing, helping you [explain the combined benefit, e.g., sell your digital products directly from your emails]. Many creators use them together to [describe a specific outcome, e.g., streamline their sales process].
You can see how it works and get started here: [Link to Product Page]
We hope this helps.
Best,
[Your Name]
[Your Title]
</template>
While these five recommendation templates provide a great starting point, Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow and monetize your email list. You can create, send, and automate emails that engage your audience and drive revenue—no coding or design skills required.
Our platform gives you access to a straightforward email builder, powerful automations, and well-designed forms, providing everything you need for your email marketing without the complexity. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way.
With an easy to use email builder, flexible automations, and customizable forms, Flodesk brings everything together in one simple platform so you can focus on reflecting on the year and planning what comes next.
These templates offer a framework for crafting effective recommendation emails. They are designed to help you communicate with clarity and build stronger connections with your audience.
Flodesk provides the tools to bring these strategies to life, helping you design and send emails that resonate. Sign up to begin creating your own campaigns.
