Writing a recommendation email is a powerful way to support someone in your network. Whether it's for a former colleague, a student, or a business partner, a well-crafted message can make all the difference in their next step.
Using a template takes the pressure off. It provides a clear structure, letting you focus on personalizing your endorsement instead of staring at a blank page.
<template>
Subject: A recommendation for you
Hi [*Customer Name*],
Based on your interest in [*Previous Product or Category*], we thought you might like [*Product Name*]. It’s designed to help you [*achieve a specific goal, e.g., streamline your workflow, design beautiful emails*].
Many people who use [*Previous Product or Category*] also find [*Product Name*] helpful because it [*explain the connection or shared benefit*]. It can help you [*add a specific benefit, e.g., build your landing page in minutes*] with features like [*mention a key feature*].
You can learn more and see if it’s right for your business here: [*Link to Product Page*]
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: A new read for you, [*Customer Name*]
Hi [*Customer Name*],
Since you enjoyed our post on [*Previous Content Topic*], we thought you’d appreciate our latest guide: [*Content Title*].
It walks through [*a specific process, e.g., how to set up a welcome sequence*] and explains how you can use it to [*achieve a goal, e.g., nurture new subscribers*]. We focused on making it easy to follow so you can put it into action right away.
You can find the full guide here: [*Link to Content*]
Hope you find it helpful.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: A special offer for you, [*Customer Name*]
Hi [*Customer Name*],
We noticed you’ve been exploring [*Feature or Product Category*]. To help you [*achieve a specific goal*], we wanted to share a special offer with you.
For a limited time, you can get [*Discount, e.g., 20% off*] on [*Product/Plan Name*]. This will give you access to features like [*mention a key feature*], so you can [*explain the benefit, e.g., design stunning sales pages*].
Claim your offer and get started here: [*Link to Offer Page*]
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Ready to take the next step, [*Customer Name*]?
Hi [*Customer Name*],
We see you’re making great use of [*Current Plan/Product*]. To help you achieve your next goal, we thought you’d be interested in [*New Plan Name*].
It includes everything you currently have, plus new features designed to help you grow. With [*New Plan Name*], you can [*explain a key benefit, e.g., automate your marketing funnels*] using [*mention a key feature, e.g., our advanced Workflows*]. This upgrade gives you the tools to [*explain another benefit, e.g., sell your digital products or services*] seamlessly.
You can explore the new features and upgrade your account here: [*Link to Upgrade Page*]
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: A perfect pairing for [*Product Name*]
Hi [*Customer Name*],
We see you’re using [*Product Name*] to [*achieve a specific goal, e.g., design your emails*]. To help you get even more from your work, we wanted to suggest adding [*Complementary Product Name*].
It’s designed to work seamlessly with what you’re already doing, allowing you to [*explain the benefit, e.g., sell your digital products directly from your emails*]. It’s a simple way to [*add another benefit, e.g., create a new revenue stream*] with features like [*mention a key feature*].
You can see how it works and add it to your toolkit here: [*Link to Complementary Product Page*]
Best,
[*Your Name*]
[*Your Company Name*]
</template>
Now that you have these five recommendation email templates, Flodesk makes it simple to put them into action. We offer intuitive email marketing tools for small businesses, helping you grow and monetize your email list without the hassle. You can create, send, and automate emails that engage your audience and drive revenue—no coding or design skills required.
Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send emails that look good and convert. With our intuitive email builder, powerful automations, and beautiful forms, you get everything you need for your email marketing, all in a radically simple platform.
These templates provide a clear framework, empowering you to write impactful recommendations that open doors for your network.
When you’re ready to send your own emails, Flodesk gives you the tools to design them with ease. Sign up to get started.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
