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Activation Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Activation that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Activation emails.

What should go into activation emails?

A good Activation email is clear, concise, and action-oriented, designed to guide the user through the initial steps of engaging with your product or service. It should include a compelling call-to-action, personalized content, and a sense of urgency to encourage immediate interaction.

  • Subject Line: Grab attention with a direct and engaging subject line. Examples: "Get Started with Your New Account" or "Welcome! Let's Activate Your Journey."
  • Personalized Greeting: Address the recipient by name to create a personal connection. Example: "Hi [Name], welcome to [Product/Service]!"
  • Clear Call-to-Action: Include a prominent button or link that directs the user to take the next step. Example: "Activate Your Account Now" or "Start Your First Project."
  • Value Proposition: Highlight the benefits of activating their account. Example: "Unlock exclusive features and start your journey with us today."
  • Visual Appeal: Use clean, attractive design elements to make the email visually appealing. Example: Incorporate brand colors, icons, and images that align with your brand identity.
  • Sense of Urgency: Encourage immediate action by creating a sense of urgency. Example: "Activate within the next 24 hours to get a special bonus!"

Let's jump into it and explore 10 email examples of good Activation emails!

10 activation email examples

1) Grammarly

Grammarly

Grammarly is a digital writing assistant that helps users improve their writing by checking for grammar, spelling, punctuation, clarity, engagement, and delivery mistakes in English texts. The activation email is effective because it features a clear subject line, recognizable sender, and actionable information, all presented in a clean, minimalistic design that empowers users to manage their subscription easily.

2) Lifesum

Lifesum

Lifesum is a health and wellness app that helps users improve their lifestyle through personalized nutrition and fitness plans. The activation email is effective because it features a welcoming subject line with an emoji, a clear call-to-action, and a clean design that immediately engages new users and provides them with a starter kit to begin their journey.

3) Humane

Humane

Humane is a company that focuses on secure and efficient delivery services. Their activation email, titled "Secure priority delivery," is effective because it features a concise subject line and a clean design, making it easy for new users to understand the importance of activating their account for secure deliveries.

4) Miro

Miro

Miro is a collaborative online whiteboard platform designed for teams to brainstorm, plan, and collaborate visually in real time. The activation email stands out because it immediately empowers users with quickstart resources, reducing friction in the onboarding process and increasing the likelihood of successful adoption.

5) Snagajob

Snagajob

Snagajob is a platform dedicated to connecting job seekers with hourly work opportunities, making the job search process more efficient and accessible. The activation email from Snagajob excels in its simplicity and user empowerment, featuring a welcoming subject line, a clear call-to-action, and a clean design that immediately engages new users and guides them towards getting hired.

6) Withings

Withings

Withings, a company known for its health-related technology products, excels in creating user-friendly and visually appealing activation emails. The "Let the countdown begin" email is a prime example, featuring a clear call-to-action and a clean design that guides users effortlessly through the activation process, empowering them to start their journey with ease.

7) Brooks Running

Brooks Running

Brooks Running is a company that specializes in high-performance running gear designed to enhance the running experience. The activation email is effective due to its clear invitation, clean design, and straightforward call-to-action, making it easy for users to engage and take the next step.

8) Stills

Stills

Stills is a company that provides users with exclusive access to premium content, and their activation email, titled "Congratulations, you've secured access," is a prime example of simplicity and user empowerment. The email's clean design and clear call-to-action make it easy for users to understand the next steps, ensuring a smooth and engaging onboarding experience.

9) Zapier

Zapier

Zapier is a powerful automation tool that connects your favorite apps, helping you automate workflows and save time. The activation email, titled "How to Share Zaps with Your Team," stands out with its clean design, clear call-to-action, and intuitive tabbed navigation, making it easy for users to understand and engage with the content.

10) Formula Fig

Formula Fig

Formula Fig is a brand that values well-designed, engaging communication, likely in the wellness, beauty, or lifestyle sector. The "Are you in the know?" activation email is effective due to its clean, modern design, clear call-to-action, and empowering message that invites recipients to stay informed and engaged.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning Activation emails that captivate your audience and drive engagement. Our intuitive platform empowers you to create visually appealing, personalized emails with ease, ensuring a seamless and effective onboarding experience for your users.

Wrapping up

Flodesk

Flodesk offers the most user-friendly email marketing tools for small businesses, making it easy to grow and monetize your email list. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a straightforward way. With the world’s most intuitive email builder, powerful automations, and attractive forms, Flodesk provides everything you need for effective email marketing—without the complexity.

In conclusion, creating effective Activation emails is crucial for engaging your audience and driving user interaction. Sign up for Flodesk today to start designing stunning emails that captivate and convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.