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Product Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Product that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing Product emails.

What should go into product emails?

A good Product email is visually appealing and straightforward, focusing on the unique features and benefits of the product. It should engage the reader with clear, concise language and compelling visuals that highlight the product's value.

  • Attention-Grabbing Subject Line: Use phrases like "Discover the Future of [Product]" or "Unlock Exclusive Features Today" to entice the reader to open the email.
  • Engaging Opening: Start with a friendly greeting and a brief, compelling introduction. For example, "Hey [Name], ready to elevate your [Product] experience?"
  • Clear Value Proposition: Highlight the unique benefits of the product. Use phrases like "Experience unparalleled performance with our latest update" or "Transform your workflow with these new features."
  • Visual Appeal: Incorporate high-quality images or videos that showcase the product in action. Visuals should be clean and professional, enhancing the overall aesthetic of the email.
  • Call to Action: Include a clear and compelling call to action, such as "Try it now" or "Learn more," to guide the reader towards the next step.
  • Personalization: Tailor the content to the recipient's interests or previous interactions with the product. Use personalized phrases like "Based on your recent activity, we think you'll love these new features."

Let's jump into it and explore 10 email examples of good Product emails!

10 product email examples

1) New York Magazine

New York Magazine

New York Magazine is a renowned publication that covers news, culture, politics, lifestyle, and entertainment, focusing on both New York City and broader national topics. This product email effectively empowers users by providing clear instructions on maximizing their app experience, featuring a clean layout and actionable tips that enhance user engagement and satisfaction.

2) Vacation

Vacation

The Vacation product email showcases a signature scent duo with a clean and visually appealing layout, making it easy for users to understand the product offering at a glance. Its simplicity and focus on the product's unique features empower users to make informed decisions quickly.

3) Musicbed

Musicbed

Musicbed provides curated music for creative projects, offering high-quality, mood-driven selections to help creators find the perfect soundtrack. This email effectively showcases their product by featuring a seasonal theme with "moody tunes for the winter blues," making it visually appealing and easy to navigate, which helps communicate the product's value efficiently.

4) M&S

M&S

M&S, a renowned British multinational retailer, excels in delivering quality and style through its diverse range of products, including clothing, home goods, and food. This product email stands out with its clean, modern layout and focus on new sports brands, making it easy for users to engage with the content and explore the latest arrivals.

5) GoPro

GoPro

GoPro is a technology company known for its durable, compact action cameras that capture high-quality video and photos in extreme conditions. They did a good job with this email by effectively grabbing attention with a catchy subject line and visually engaging content, highlighting the new lenses and the unique shots they enable.

6) Polaroid

Polaroid

Polaroid's email, titled "Say hello to purple and vintage white," showcases their new product colors with a clean and visually appealing layout. The simplicity of the design and the focus on the product's unique features empower users to quickly understand and appreciate the new offerings.

7) ARMRA

ARMRA

ARMRA's email, titled "MYTHBUSTER: See Melatonin In A New Light," effectively captures attention with its clean and visually appealing layout, making it easy for users to understand the product offering at a glance. The simplicity and focus on the product's unique features empower users to make informed decisions quickly.

8) Sundays

Sundays

Sundays is a pet-related company that focuses on providing products for dogs, as highlighted in their email about CBD for dogs. This email stands out due to its clear subject line, simple and straightforward content, and visually appealing layout, making it easy for users to understand the product offering and make informed decisions quickly.

9) ASICS

ASICS

ASICS is a global sportswear company known for its high-quality running shoes, apparel, and accessories. The email titled "Sign up for our free marathon training program today" stands out with its clear, actionable subject line and visually appealing layout, making it easy for users to understand the value of the offer and take the next step.

10) Stripe

Stripe

Stripe is a technology company that provides a suite of payment processing solutions for businesses of all sizes, including online payments, subscription management, and global transactions. This product email stands out with its clean layout, clear communication of 45+ product updates, and actionable information, making it easy for users to stay informed and engaged.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Product emails that captivate your audience. Our intuitive platform empowers you to create clean, professional layouts with ease, ensuring your emails are both engaging and aesthetically pleasing.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.