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Gift Card Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Gift Cards that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing Gift Card emails.

What should go into gift card emails?

A good Gift Card email is visually appealing and straightforward, featuring a clear call-to-action and personalized elements that make the recipient feel special. It should also include eye-catching graphics and a simple, easy-to-navigate layout to ensure a seamless user experience.

  • Subject Line: Grab attention with phrases like "Surprise! A Gift Just for You" or "Your Special Gift Awaits."
  • Personalized Greeting: Use the recipient's name to create a personal touch, such as "Hi [Name], we've got something special for you!"
  • Visual Appeal: Incorporate high-quality images and vibrant colors to make the email visually engaging. For example, use images of the gift card or happy recipients.
  • Clear Call-to-Action: Include a prominent button with phrases like "Redeem Your Gift" or "Claim Your Gift Card Now" to guide the recipient on what to do next.
  • Details and Expiry: Clearly state the value of the gift card and any expiration dates. For instance, "Your $50 gift card is valid until [Date]."
  • Contact Information: Provide a way for recipients to get in touch if they have questions, such as "Need help? Contact us at [Email/Phone Number]."

Let's jump into it and check out 10 email examples of good Gift Card emails!

10 gift card email examples

1) GANT

GANT

GANT, a renowned brand, offers a compelling opportunity with their "Win a $750 GANT gift card" email. This email stands out due to its clear and enticing subject line, straightforward call-to-action, and the significant value of the gift card, making it easy for recipients to engage and feel empowered to participate.

2) Beysis

Beysis

Beysis, a brand known for its promotional emails, excels with its "No Time? Give Mum A Gift Card!" campaign. This email is effective due to its timely subject line, clear call-to-action, and multi-device support, making it easy for recipients to quickly purchase a gift card for Mother's Day or similar occasions.

3) Park Mobile

Park Mobile

Park Mobile's "Reminder: A Free Gift From ParkMobile 🚙" email is a prime example of effective customer engagement. The clear and enticing subject line, combined with a straightforward call-to-action and visually appealing design, makes it an excellent choice for sending gift cards to customers, ensuring they feel valued and empowered to take action.

4) Adùn

Adùn

Adùn's "pssst.. 10% OFF RN 🔥" email stands out due to its playful and urgent subject line, which immediately grabs attention. The email's clean design, clear branding, and straightforward call-to-action make it easy for recipients to understand and act on the offer, ensuring a seamless and engaging user experience.

5) Popsmith

Popsmith

Popsmith is a company that excels in creating engaging marketing and transactional emails. Their "Let them choose..." email is effective due to its clear subject line, visually appealing design, and empowering message that gives recipients the freedom to make a choice, ensuring a seamless and engaging user experience.

6) Gossamer

Gossamer

Gossamer's "So you forgot some gifts?" email is a standout example of a Gift Card email due to its clear and engaging subject line, which immediately captures attention. The email's visually appealing design and straightforward call-to-action make it easy for recipients to quickly understand and act on the offer, ensuring a seamless and empowering user experience.

7) Emotive

Emotive

Emotive's email, featuring the subject line "Smiles Davis: Want $100 and want more revenue this BFCM? Convert 300% more lost carts," is a prime example of effective email marketing. Its clear and engaging subject line, combined with a visually appealing design and straightforward call-to-action, makes it easy for recipients to understand and act on the offer, ensuring a seamless and empowering user experience.

8) Amazon

Amazon

Amazon, a globally recognized e-commerce giant, is known for its vast selection of products and fast shipping. The "Smiles Davis sent you an Amazon Gift Card!" email is a great example due to its clean design, clear call-to-action, and minimalistic layout, which makes it easy for recipients to redeem their gift cards quickly and confidently.

9) &Open

&Open

&Open's "Thanks for saying hi! Our team will be in touch soon" email is a great example of effective communication. The clean design, clear message, and straightforward call-to-action make it easy for recipients to understand and engage, ensuring a seamless and empowering user experience.

10) Art of Play

Art of Play

Art of Play is a brand that specializes in products and experiences that involve play, creativity, and gifts. Their "20% Off + Free Gifts - Today Only!" email stands out due to its clear and enticing subject line, straightforward call-to-action, and the significant value of the offer, making it easy for recipients to engage and feel empowered to take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning Gift Card emails that captivate your audience. Our intuitive platform empowers you to create visually appealing and personalized emails with ease, ensuring a seamless and engaging experience for your recipients.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.