Talking about money is a crucial part of your business, and your emails should reflect the value you provide with clarity and confidence.
To make it easier, we’re breaking down five essential pricing email templates. Referring to a template takes the guesswork out of what to say, letting you focus on your work.
<template>
Subject: A special offer on [*Product/Service*]
Hi [*Customer Name*],
We appreciate your interest in our [*Product/Service*]. To make it easier for you to get started, we’d like to offer you a special discount.
For a limited time, you can get [*Discount Percentage*]% off your purchase. This means you can begin using features like [*Feature 1*] and [*Feature 2*] for just [*Discounted Price*] instead of the usual [*Original Price*].
To claim your discount, simply click the link below. The discount will be applied automatically at checkout.
[*Link to Offer*]
This offer is valid until [*Expiry Date*]. If you have any questions, feel free to reply to this email. We're here to help.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: An update on your [*Product/Service*] pricing
Hi [*Customer Name*],
Thank you for being a loyal customer. We’re writing to let you know about an upcoming change to our pricing.
To continue investing in the platform and bringing you more value—like [*New Feature or Improvement*]—we're adjusting our prices. Starting on [*Effective Date*], the price of your [*Subscription Plan*] will be updated to [*New Price*] per [*Billing Cycle, e.g., month/year*].
This change will automatically apply to your next billing cycle. We’re committed to providing you with a powerful and beautiful platform, and this adjustment will help us do just that.
If you have any questions, please feel free to reply to this email. We're here to help.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Introducing [*New Product Name*]
Hi [*Customer Name*],
We’re excited to share something new we’ve been working on: [*New Product Name*]. We designed it to help you [*Key Benefit, e.g., build beautiful sales pages*] with the simplicity you expect from us.
[*New Product Name*] is now available for [*Price*] per [*Billing Cycle*]. This plan gives you access to everything you need to get started, including [*Feature 1*] and [*Feature 2*].
You can learn more and get started by clicking the link below.
[*Link to Product Page*]
We can’t wait to see what you create. If you have any questions, feel free to reply to this email.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Your limited-time offer for [*Product/Service*]
Hi [*Customer Name*],
For a short time, we're offering a special price on our [*Product/Service*]. This is a great opportunity to [*Key Benefit, e.g., elevate your email marketing*].
Until [*End Date*], you can get [*Product/Service*] for just [*Discounted Price*]. This offer is only available for a limited time, so now is the moment to get started.
Click the link below to claim your offer. The discount will be applied automatically at checkout.
[*Link to Offer*]
If you have any questions, just reply to this email. We're happy to help.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Your [*Product/Service*] subscription is renewing soon
Hi [*Customer Name*],
Just a heads-up that your subscription for [*Product/Service*] is set to renew on [*Renewal Date*] for [*Renewal Price*].
No action is required to continue your access. We’ll handle the renewal automatically so you can keep creating with features like [*Feature 1*] and [*Feature 2*].
If you’d like to manage your subscription details, you can do so from your account page:
[*Link to Account Management Page*]
We’re happy to have you here.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
Now that you have these pricing email templates, Flodesk provides the tools to send them with ease and style. We offer intuitive email marketing designed for small businesses, helping you grow your email list and monetize it effortlessly. Without needing any coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.
Our platform empowers both beginners and experts to send beautiful, high-converting emails in a simple way. With an intuitive email builder, powerful automations, and beautifully designed forms, Flodesk gives you everything required for effective email marketing, free from complexity.
Communicating your pricing clearly is essential for your business. Our templates provide a direct and professional starting point for these important conversations.
When you're ready to send them, Flodesk makes it simple. Sign up to start creating emails that look as good as your work.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
