Talking about money is a crucial part of running your business. We're breaking down five essential pricing email templates to help you communicate your value with confidence and clarity.
Using a template gives you a proven starting point, so you can spend less time staring at a blank page and more time creating beautiful, effective emails.
<template>
Subject: A special offer on [Product/Service]
Hi [Customer Name],
We're offering you an exclusive discount on [Product/Service]. For a limited time, you can get [Discount Percentage]% off.
We created [Product/Service] to help you [achieve a specific goal or solve a problem]. This discount makes it even easier to get started, bringing the price to [New Price].
To claim your discount, simply click the link below. The offer is valid until [Expiration Date].
Get [Discount Percentage]% Off Now
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Upcoming changes to your [Plan Name] plan
Hi [Customer Name],
We're writing to let you know about an upcoming change to the price of your [Plan Name] plan. Starting on [Date], the new price will be [New Price] per [month/year].
This change will allow us to continue investing in [Product/Service] and bring you more of the features you've been asking for, like [mention a key feature or improvement] and [mention another key feature or improvement]. Our goal is to keep providing you with the best possible tools to [achieve a specific outcome].
You don’t need to take any action. This new price will be automatically reflected on your first billing date on or after [Date]. We appreciate your business and are committed to helping you succeed.
If you have any questions, you can find more details here: [Link to FAQ or more info].
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: It’s here: Meet [Product Name]
Hi [Customer Name],
We’re excited to introduce [Product Name], our new tool designed to help you [specific benefit or outcome]. We built it to solve [describe the problem it solves] with the simplicity and beautiful design you expect from us.
You can get started with [Product Name] today for [Price] per [month/year]. This gives you full access to all its features, including [mention a key feature] and [mention another key feature], so you can start creating right away.
Ready to see it in action? Explore [Product Name] and get started below.
We can't wait to see what you create.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Your limited-time offer for [Product/Service] is here
Hi [Customer Name],
For a short time, we're giving you access to [Product/Service] at a special price. We created this to help you [achieve a specific goal], and we want to make it as easy as possible for you to get started.
This offer brings the price to [Offer Price], but it’s only available until [End Date] at [End Time]. This is your chance to [mention a key benefit or outcome] and elevate your work.
Ready to jump in? Claim your offer below before it expires.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Your [Plan Name] subscription is renewing soon
Hi [Customer Name],
This is a reminder that your [Plan Name] subscription is scheduled to automatically renew on [Renewal Date].
Your plan will renew for [Renewal Price] per [month/year]. No action is needed to continue enjoying uninterrupted access to [Product/Service]. We hope you're finding it essential for [mention a key user goal, e.g., designing emails that grow your business].
If you need to make any changes or review your subscription details, you can do so in your account settings.
We appreciate you being a part of our community.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
With these five pricing email templates in hand, Flodesk gives you the most intuitive platform to put them into action. We help small businesses grow and monetize their email lists without needing any coding or design experience. You can create, send, and automate emails that connect with your audience and generate revenue.
Join the community of over 100,000 businesses who use Flodesk to send effective emails. Our platform is built for both beginners and experts, offering a radically simple way to achieve your goals. With the world’s most intuitive email builder, robust automations, and well-designed forms, Flodesk provides everything you need for your email marketing, minus the usual complexity.
Communicating your pricing clearly is essential for building trust with your customers, and these templates provide a solid foundation for those conversations. They give you a starting point to talk about money with confidence.
Now it's time to put them into practice with an email builder designed for simplicity and beautiful results. Sign up for Flodesk to start sending emails that look as good as your work.
