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Price Change Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Price Change that have been sent to customers in the past from different companies. Seeing these examples will help you understand the best practices and common strategies, making it easier for you to create your own effective Price Change emails.

What should go into price change emails?

A good Price Change email is clear and transparent, explaining the reasons for the change and how it benefits the customer. It should also provide a sense of urgency and offer support for any questions or concerns.

  • Clear Subject Line: Use phrases like "Important Update: Price Change Notification" to immediately inform the recipient of the email's purpose.
  • Personalized Greeting: Address the customer by their first name to create a more personal connection, such as "Hi [Customer Name],".
  • Reason for the Change: Explain why the price is changing in a straightforward manner. For example, "To continue providing you with the best service, we need to adjust our prices."
  • Details of the Change: Clearly state what the new price will be and when it will take effect. Use phrases like "Starting from [Date], the new price will be [New Price]."
  • Reassurance and Support: Offer reassurance and provide a way for customers to get in touch with any questions. For instance, "If you have any questions, feel free to reply to this email or contact our support team."
  • Call to Action: Encourage the customer to take any necessary actions, such as renewing their subscription or updating their payment information. Use direct language like "Click here to update your payment details."

Let's jump into it and take a look at 10 email examples of good Price Change emails!

10 price change email examples

1) TomboyX

TomboyX

TomboyX is a brand known for offering inclusive, comfortable underwear and apparel designed for all body types and gender expressions, with a focus on diversity, body positivity, and empowerment. This Price Change email is effective due to its clear subject line, straightforward messaging, and clean design, which together create a sense of urgency and make it easy for users to take immediate action.

2) BLK & Bold

BLK & Bold

BLK & Bold is a coffee and tea company dedicated to driving social change through strategic partnerships and impactful initiatives. This Price Change email stands out due to its clear subject line and straightforward messaging, which effectively communicate the necessary information while maintaining a clean and engaging design.

3) DoorDash

DoorDash

DoorDash is a food delivery service that partners with grocery stores and restaurants to deliver orders to customers. This email is effective for communicating a price change because it provides a clear, itemized summary of the final charges, ensuring transparency and clarity for the customer regarding any price changes or adjustments.

4) Stripe

Stripe

Stripe's Price Change email, titled "Stripe Billing: product updates and new pricing," stands out due to its clean and professional design, which ensures clarity and readability. The email effectively communicates essential updates and new pricing structures, empowering users to make informed decisions with straightforward and transparent information.

5) Projects Watches

Projects Watches

Projects Watches offers a unique collection of timepieces that blend modern design with artistic flair. This email effectively captures attention with its clear and engaging design, making it easy for users to understand the promotion and take immediate action.

6) Fly By Jing

Fly By Jing

Fly By Jing is a modern food brand known for its Sichuan-inspired sauces and seasonings that bring bold flavors to any dish. This Price Change email stands out due to its clean design and straightforward messaging, which clearly communicates the necessary information while maintaining an aesthetically pleasing and user-friendly layout.

7) Wave

Wave

Wave is a company that provides financial or business services, as inferred from their email about pricing changes. This Price Change email is effective due to its clear subject line, straightforward messaging, and clean design, which together ensure transparency and empower users to make informed decisions.

8) AllTrails

AllTrails

AllTrails is a service that provides guides and information for outdoor activities, primarily focused on hiking, biking, and exploring trails in national parks and other natural areas. This Price Change email is a good example because it uses a clear subject line to communicate a time-sensitive discount and employs a minimal, user-friendly design that emphasizes the main offer, making it easy for users to understand and act on the promotion.

9) Juvee

Juvee

Juvee is a brand that sends promotional emails, likely in the consumer goods or beverage space. The email titled "🚨 Your Last Day to Save 20% On Everything! 🚨" stands out with its use of urgency and scarcity in the subject line, eye-catching emojis, and a clean, structured design that includes clear call-to-action buttons and social sharing options, making it easy for users to engage and take immediate action.

10) Caraway

Caraway

Caraway is a brand that sends promotional emails, likely in the home goods or cookware space, as inferred from the context of a "Prime Day" sale. This Price Change email is effective due to its clear subject line, urgency ("FINAL HOURS"), and clean design, which together create a sense of urgency and make it easy for users to take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Price Change emails that are both visually appealing and highly effective. Our intuitive design tools and customizable templates empower you to craft clear, engaging messages that resonate with your audience, ensuring your communication is both professional and impactful.

Wrapping up

Flodesk

Flodesk's intuitive design tools and customizable templates make it easy to create stunning Price Change emails that resonate with your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your customers and drive revenue.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. Our email builder, powerful automations, and beautiful forms provide everything you need for effective email marketing—without the complexity.

In conclusion, creating effective Price Change emails is crucial for maintaining transparency and trust with your customers. Sign up for Flodesk today to start crafting your own impactful emails and elevate your email marketing strategy. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.