Tips
Email Templates

5 Great Preferred Vendor Email Templates To Copy & Paste

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Sharing your go-to vendors with your audience is a fantastic way to build community and provide genuine value. It shows you've got great taste and you're willing to share the love.

Starting with a template takes the guesswork out of writing these emails, helping you get your recommendations out beautifully and quickly.

Tips for writing Preferred Vendor Emails

  • Be specific about the why. Don't just list names. Share a quick story about how a vendor came through for you or a client. Specific examples are far more compelling and build genuine trust.
  • Organize by category. If you're sharing more than a couple of vendors, group them by their specialty—like 'Photography' or 'Copywriting'. This makes your list easy to scan and helps your audience find exactly what they need.
  • Be transparent about relationships. If you get a commission from a referral, just say so. A simple, upfront note about affiliate links keeps things honest, and your audience will appreciate your transparency.
  • Make it easy to connect. Include a direct link to each vendor's website, portfolio, or contact page. The goal is to make the introduction seamless, so your reader doesn't have to go searching.

Types of Preferred Vendor Email Templates we will cover

  1. Introduction Email Template
  2. Product Launch Email Template
  3. Discount Offer Email Template
  4. Feedback Request Email Template
  5. Partnership Proposal Email Template

5 Preferred Vendor Email Templates

1) Introduction Email Template

<template>

Subject: An introduction to [Vendor Name]

Hi [Recipient Name],

I'm writing to introduce you to [Vendor Name], a [Vendor's Profession or Specialty] whose work I think you'll appreciate. I've had the pleasure of working with them on [Project or Context] and was consistently impressed by their [Specific Quality or Skill].

I thought of you because of your work on [Recipient's Project or Goal]. [Vendor Name]'s expertise in [Relevant Skill] could be a great match for what you're building. [Add a brief, specific example of their work or a positive experience, e.g., "They recently helped a client of mine and the results were fantastic."]

You can find their portfolio and contact information on their website: [Link to Vendor's Website]. I've also cc'd them on this email to make the connection seamless.

I hope this proves to be a valuable connection.

All the best,

[Your Name]

[Your Title]

[Your Company]

</template>

2) Product Launch Email Template

<template>

Subject: Introducing [Product Name] from [Vendor Name]

Hi [Recipient Name],

I wanted to share something new from [Vendor Name], a creator whose work I admire. They just launched [Product Name], and I think it might be just what you're looking for.

It's a [Product Category or Description] designed to help you [Achieve a Specific Goal or Solve a Problem]. I was particularly impressed with [Specific Feature or Benefit] and immediately thought of how it could support your work with [Recipient's Project or Interest].

You can see all the details and learn more about it here: [Link to Product Page].

[Optional: Add a note about affiliate links if applicable, e.g., "Full disclosure: I'm an affiliate for their products and may receive a commission if you make a purchase through my link."]

Hope you find this useful.

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

3) Discount Offer Email Template

<template>

Subject: A special offer from [Vendor Name]

Hi [Recipient Name],

I'm excited to share a special offer from [Vendor Name], a [Vendor's Profession or Specialty] whose work I consistently recommend.

Because you're part of my community, [Vendor Name] is offering an exclusive [Discount Percentage or Amount] off their [Product or Service]. I've personally used their [Product or Service] for [Specific Use Case] and found it incredibly helpful for [Achieving a Specific Goal]. This is a great opportunity to get access to their work at a better price.

To claim your discount, use the code [Discount Code] at checkout or follow this link: [Link to Offer Page]. The offer is valid until [Expiration Date].

[Optional: Add a note about affiliate links if applicable, e.g., "Just so you know, I may receive a commission if you make a purchase through my link."]

I hope this helps you with [Recipient's Goal or Project].

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

4) Feedback Request Email Template

<template>

Subject: How was your experience with [Vendor Name]?

Hi [Recipient Name],

A little while ago, I introduced you to [Vendor Name] for your [Project or Context]. I'm checking in to see how things went.

Your experience is important, and your feedback helps me make better recommendations for our community in the future. I'd appreciate it if you could share your thoughts on working with them, especially regarding [Specific Area for Feedback].

I've put together a quick form to make it easy. You can share your feedback here: [Link to Survey or Feedback Form].

Thank you for your time and insight.

All the best,

[Your Name]

[Your Title]

[Your Company]

</template>

5) Partnership Proposal Email Template

<template>

Subject: Partnership idea: [Your Company Name] + [Vendor Name]

Hi [Recipient Name],

I've been following [Vendor Name]'s work for a while and have been consistently impressed with your [Specific Quality, e.g., design aesthetic, approach to marketing]. My name is [Your Name], and I'm the [Your Title] at [Your Company]. We help [Your Target Audience] achieve [Your Core Value Proposition].

I'm writing because I see a strong alignment between our brands and believe a partnership could bring significant value to both of our communities. I have an idea for a collaboration on [Specific Partnership Idea, e.g., a joint webinar, a co-branded template, a content swap] that I think would resonate with both our audiences.

Our audience of [Your Audience Description] would benefit from your expertise in [Vendor's Area of Expertise], and I believe your audience would appreciate learning about [Your Area of Expertise].

If this sounds interesting, I'd be happy to jump on a brief call next week to discuss it further. Does [Suggest a specific day or time frame] work for you?

Looking forward to the possibility of working together.

Best,

[Your Name]

[Your Title]

[Your Company]

</template>

What about using Flodesk?

Flodesk

Armed with these preferred vendor email templates, you need a platform that makes sending them as simple as writing them. Flodesk provides intuitive email marketing tools designed for small businesses, helping you expand and monetize your email list without the hassle. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and generate revenue.

Join a community of over 100,000 businesses that trust Flodesk to send effective, well-designed emails. Our platform gives you access to an intuitive email builder, robust automations, and elegant forms. It’s everything you need for successful email marketing, all in one place and built for simplicity.

Wrapping up

These templates provide a solid foundation for your vendor communications. Flodesk gives you the tools to bring them to life and send them with confidence.

Start creating and sending emails that look as good as your work. Sign up for Flodesk to get started.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.