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5 Great Preferred Vendor Email Templates To Copy & Paste

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Building a list of preferred vendors is a great way to support other businesses you admire and offer genuine value to your audience. It’s about connecting your community with trusted resources.

When it comes to sharing these recommendations, using an email template can make all the difference. It helps you craft a clear and thoughtful message without having to start from a blank page.

Tips for Writing Preferred Vendor Emails

  • Get personal. Start by sharing your own experience. Explain why you trust these businesses and how they’ve helped you. A genuine story is always more impactful than a generic endorsement.
  • Explain the “why” for each vendor. Don’t just drop a name and a link. Add a short blurb for each recommendation explaining what they do best and who they’re a good fit for. This gives your audience the context they need to make a good decision.
  • Make it easy to scan. No one wants to read a wall of text. Use clear headings, short paragraphs, and plenty of white space to create a visually appealing email that’s easy to digest. Your subscribers should be able to quickly find the vendors that are relevant to them.
  • Be transparent. If you have an affiliate relationship with a vendor, be open about it. A simple disclosure shows you respect your audience and builds trust. It’s about being helpful, not salesy.

Types of Preferred Vendor Email Templates We Will Cover

  1. Introduction Email Template
  2. Product Launch Email Template
  3. Discount Offer Email Template
  4. Feedback Request Email Template
  5. Partnership Proposal Email Template

5 Preferred Vendor Email Templates

1) Introduction Email Template

<template>

Subject: A few resources we think you'll love

Hi [Recipient Name],

We believe in the power of community and supporting fellow creators, so we wanted to share a few of our trusted partners with you. These are businesses we've worked with personally and can vouch for their quality and commitment.

[Vendor Name 1]

[Add a short, personal description of what this vendor does and why you recommend them. Explain how they've helped you or your business.]

[Vendor Name 2]

[Add a short, personal description of what this vendor does and why you recommend them. Explain how they've helped you or your business.]

[Vendor Name 3]

[Add a short, personal description of what this vendor does and why you recommend them. Explain how they've helped you or your business.]

We hope you find these recommendations helpful as you grow your business.

All the best,

[Your Name]

[Your Company Name]

</template>

2) Product Launch Email Template

<template>

Subject: Introducing [Product Name] from our friends at [Vendor Name]

Hi [Recipient Name],

We're excited to share something new from [Vendor Name], a partner we trust to create beautiful and effective tools for creators like you. They've just launched [Product Name], and we think you'll find it incredibly useful.

[Product Name] is designed to [explain the main purpose or benefit of the product]. We've had a chance to see it in action, and what stands out is its [mention a specific feature or quality, e.g., intuitive design, powerful automation]. It helps you [describe the problem it solves or the value it provides].

If you're looking to [achieve a specific goal, e.g., streamline your workflow, enhance your marketing], this could be the tool you've been waiting for. You can learn more and see it for yourself here: [Link to Product Page]

We only recommend products we believe in, and this is one of them.

Cheers,

[Your Name]

[Your Company Name]

</template>

3) Discount Offer Email Template

<template>

Subject: An exclusive discount from our friends at [Vendor Name]

Hi [Recipient Name],

We've partnered with [Vendor Name], a business we admire, to bring you an exclusive discount. They specialize in [briefly describe what the vendor does], and we think you'll appreciate their focus on [mention a quality, e.g., design, simplicity].

For a limited time, you can get [describe the discount, e.g., 20% off your first year]. If you're looking to [mention a relevant goal, e.g., upgrade your branding, organize your projects], this is a great opportunity to get started.

Claim your discount here: [Link to Offer Page]

We only recommend tools we believe in and hope you find this one helpful.

All the best,

[Your Name]

[Your Company Name]

</template>

4) Feedback Request Email Template

<template>

Subject: How was your experience with [Vendor Name]?

Hi [Recipient Name],

A little while ago, we recommended [Vendor Name] for [mention the service or product, e.g., their branding services]. We only suggest partners we believe in, and your experience is important to us.

If you had a chance to work with them, we would appreciate it if you could share your thoughts. Your feedback helps us ensure our recommendations are genuinely valuable to our community.

A few sentences about what you liked or what could be improved would be very helpful. Thank you for helping us keep our recommendations relevant and trustworthy.

Best,

[Your Name]

[Your Company Name]

</template>

5) Partnership Proposal Email Template

<template>

Subject: Exploring a partnership with [Company Name]

Hi [Recipient Name],

I've been following [Company Name] for a while and admire your work in [mention their industry or a specific project]. At Flodesk, we're focused on helping creators design emails people love to open, and I see a lot of overlap in our audiences and commitment to quality design.

I'm writing to explore a potential partnership between our companies. We believe a collaboration could bring significant value to both of our communities by combining our strengths.

We envision a partnership where we could [describe the proposed collaboration, e.g., co-host a webinar, create a joint content piece, or offer an exclusive bundle]. We think your audience would appreciate [mention a specific benefit for their audience], and our community would benefit from learning about [mention what their company offers].

Would you be open to a brief call next week to discuss this further? Let me know what time works for you.

Best,

[Your Name]

[Your Position]

Flodesk

</template>

What About Using Flodesk?

Flodesk

Now that you have these five preferred vendor email templates, you need a platform to send them from. Flodesk provides intuitive email marketing tools for small businesses, designed to help you expand and monetize your email list. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and generate revenue.

Thousands of businesses use Flodesk to send beautiful, effective emails in a simple way. Whether you're just starting out or are an experienced marketer, our platform is built for you. With the world’s most intuitive email builder, powerful automations, and well-designed forms, Flodesk gives you everything you need for your email marketing, minus the complexity.

Wrapping Up

Building a network of trusted vendors is about creating genuine connections, and these templates provide a solid foundation for those conversations. Use them as a starting point to communicate clearly with your partners and your audience.

When you're ready to put these templates into action, Flodesk provides the intuitive platform to do so. Sign up at Flodesk to start sending emails that look as good as your work.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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