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Announcement Emails: 10 Great Examples (& Other Tips)

Table of contents

In this article, we'll show you 10 email examples for announcements that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective announcement emails.

What should go into announcement emails?

A good announcement email is clear, concise, and grabs the reader's attention immediately. It should highlight the key message and include a compelling call to action that encourages engagement.

  • Subject Line: Craft a subject line that is direct and intriguing. Examples include "Exciting News Inside!" or "Big Update You Can't Miss."
  • Opening Greeting: Start with a warm and personalized greeting. For instance, "Hi [Name], we have some exciting news to share with you!"
  • Main Announcement: Clearly state the announcement in the first few lines. Use phrases like "We're thrilled to announce..." or "We're excited to introduce..."
  • Details and Benefits: Provide more information about the announcement and why it matters. Highlight the benefits with phrases like "This means you'll now be able to..." or "With this update, you can enjoy..."
  • Call to Action: Include a clear and compelling call to action. Examples include "Check it out now" or "Learn more about this update."
  • Closing and Signature: End with a friendly closing and your signature. For example, "Best regards, [Your Name]" or "Cheers, [Your Company]."

Let's jump into it and explore 10 email examples of good announcement emails!

10 announcement email examples

1) Designmodo

Designmodo

Designmodo specializes in creating high-quality, ready-to-use email templates, particularly for major marketing events like Black Friday and Cyber Monday. This announcement email is effective because it is timely, visually appealing, and provides users with immediate, professional solutions for their holiday campaigns, empowering them to quickly launch effective marketing efforts.

2) Cool Stuff

Cool Stuff

Cool Stuff is a brand that focuses on delivering innovative and user-friendly solutions, as highlighted in their announcement email titled "⚡️ Search just got 10x better." This email is a good example of an announcement email because it clearly communicates a significant improvement in their search feature, empowering users with enhanced functionality while maintaining a simple and aesthetically pleasing design.

3) Fellow

Fellow

Fellow's announcement email, titled "Our new product sucks...," is a prime example of how to grab attention with a bold and engaging subject line. The email's clear structure, user-friendly design, and options for saving and sharing make it an effective tool for communicating product updates to customers.

4) Aura Bora

Aura Bora

Aura Bora's announcement email, titled "welcome to Aura Bora land," stands out due to its inviting subject line and visually optimized design for both desktop and mobile formats. The email's clear structure and engaging content make it an effective tool for onboarding new subscribers, ensuring a memorable first interaction.

5) BLK & Bold

BLK & Bold

BLK & Bold is a company that positions itself as a leader in social change, focusing on community impact and leadership in social responsibility. Their announcement email, titled "BLK & Bold Welcomes Coach Prime: Our New Social Change Leader! 🌟," effectively communicates this mission with a clear and engaging subject line, a straightforward layout, and multiple interaction options, making it easy for users to engage with and share the content.

6) Fjällräven

Fjällräven

Fjällräven is a renowned outdoor brand known for its durable and functional gear, designed to withstand the toughest conditions. Their announcement email for the Vidda Pro Trousers is a standout due to its clear and concise messaging, visually appealing design, and the way it empowers users by highlighting the product's practical benefits and features.

7) MacRostie

MacRostie

MacRostie's announcement email, titled "Corporate Group Gifting Made Simple," effectively communicates its message with a clear and concise subject line, making it easy for recipients to understand the purpose immediately. The email's straightforward layout and visually appealing design empower users by simplifying the process of corporate group gifting, ensuring a seamless and engaging experience.

8) Vacation

Vacation

Vacation's announcement email, titled "Join the #WhipAndWin Challenge," is a visually engaging and straightforward example of how to capture attention and drive user participation. The email's clear call to action and appealing design make it easy for recipients to understand the challenge and feel motivated to join, showcasing the power of simplicity and user empowerment in email communication.

9) Plus-Plus USA

Plus-Plus USA

Plus-Plus USA is a company known for its innovative and engaging products. Their announcement email, titled "Did you know this about Isoscapes? 🤔," stands out with its clean layout, clear hierarchy, and interactive elements like save and share buttons, making it both visually appealing and user-friendly.

10) Boka

Boka

Boka's announcement email, featuring the headline "Nano-Hydroxyapatite Naturally Remineralizes Teeth," is a prime example of effective communication. Its clear and concise messaging, combined with a visually appealing design, empowers users by providing essential information in an easily digestible format, making it a standout in email marketing.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning announcement emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft visually appealing and effective emails with ease, ensuring your message stands out and engages your readers.

Wrapping up

Flodesk

Flodesk's intuitive design tools and customizable templates make it easy to create stunning announcement emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your readers and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our platform offers the world’s most intuitive email builder, powerful automations, and beautiful forms, giving you everything you need for brilliant email marketing—without the complexity.

In conclusion, using Flodesk can transform your email marketing efforts, making it easier than ever to connect with your audience. Sign up for Flodesk today and start creating emails that stand out.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.