Personalized Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for personalized messages that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective personalized emails.

What should go into personalized emails?

A good personalized email is tailored to the recipient's specific interests and behaviors, making it feel like a one-on-one conversation rather than a generic message. The most important elements include using the recipient's name and referencing their past interactions with your brand.

• Subject Line: Capture attention with a personalized subject line, such as "John, here's a special offer just for you!"
• Greeting: Start with a warm, personalized greeting like "Hi Sarah," to make the recipient feel valued.
• Relevant Content: Include content that speaks directly to the recipient's interests or past behaviors. For example, "We noticed you enjoyed our summer collection, so we thought you'd love these new arrivals."
• Call to Action: Use a clear and personalized call to action, such as "Check out your exclusive discount, Emily!"
• Signature: End with a personalized sign-off, like "Best regards, [Your Name] from [Your Company]."
• Visual Appeal: Ensure the email is visually appealing with a clean layout and relevant images that resonate with the recipient's preferences.

Let's jump into it and explore 10 email examples of good personalized emails!

10 personalized email examples

1) KULFI

KULFI is a platform offering a wide range of categorized email templates designed to meet various marketing and communication needs. Its user-friendly interface, featuring tabbed navigation and accessible design, empowers users to quickly find and utilize templates that align with their specific campaign goals, making it an excellent tool for creating personalized emails.

2) New Balance

New Balance is a global athletic footwear and apparel brand known for its focus on quality, comfort, and performance. The "Welcome to New Balance" email is a great example of personalization, featuring a warm greeting, tailored recommendations, and a clean, visually appealing layout that guides new users through their next steps with the brand.

3) Lincoln

Lincoln, a luxury vehicle brand under the Ford Motor Company, specializes in premium automobiles. The email about the 2024 Lincoln Nautilus® SUV is a great example of personalization, emphasizing how the vehicle can be tailored to individual preferences, thus making each moment unique for the customer.

4) Shift Robotics

Shift Robotics focuses on innovative, personalized mobility solutions, as highlighted in their email titled "Tailored to You: The Future of Personalized Mobility." This email stands out due to its emphasis on personalization, suggesting that the content is specifically crafted to address the recipient's unique mobility needs or interests.

5) Everlywell

Everlywell offers at-home lab tests that empower individuals to take control of their health by providing easy access to important health insights. The "Get Help with Food-Related Symptoms" email effectively uses a clean layout and straightforward messaging to address specific health concerns, making it simple for users to understand and take action on their health needs.

6) Spotify

Spotify, a leading digital music streaming service, excels in creating personalized emails that resonate with users' musical tastes. The "Get your hands on Tate McRae tickets" email is a prime example, leveraging user data to offer concert tickets for artists they love, making the content highly relevant and engaging.

7) Visit Greenville SC

Visit Greenville SC is an organization dedicated to promoting travel and tourism in Greenville, South Carolina, encouraging visitors to explore the city's attractions. The "Follow the Path—Choose Your Greenville Adventure!" email is effective because it empowers recipients to personalize their experience by selecting their own adventure, making the content feel uniquely tailored to their interests.

8) Daily Drop

Daily Drop is a travel newsletter that provides valuable travel information, deals, and tips tailored to the interests of its subscribers. Its personalized approach, responsive design, and clean layout make it a standout example of how to engage and empower users through email.

9) Natalist

Natalist is a brand that provides products and resources for people on their journey to parenthood, focusing on fertility, pregnancy, and reproductive health. The "Guess what? It’s quiz time!" email stands out with its clean and modern layout, clear branding, and interactive elements like a quiz, making it both engaging and visually appealing.

10) Untamed

Untamed's email, "Personalise your cat's menu," is a prime example of effective personalization, offering recipients the ability to tailor their cat's food to specific needs. The clean layout, clear branding, and interactive elements empower users to take control of their pet's nutrition, making the email both engaging and user-focused.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create personalized emails that resonate with your audience. Our intuitive design tools and customizable templates empower you to craft visually stunning emails that speak directly to your recipients' interests and behaviors, ensuring each message feels unique and engaging.

Wrapping up

Flodesk's intuitive design tools and customizable templates make it easy to create personalized emails that resonate with your audience. Whether you're a beginner or an expert, Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly.

With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk provides everything you need for brilliant email marketing—without the complexity. Our powerful automations and beautiful forms ensure that your emails are not only visually stunning but also high-converting.

In conclusion, personalized emails are a powerful tool for engaging your audience and driving results. Sign up for Flodesk today to start creating beautiful, high-converting emails that resonate with your audience. Get started with Flodesk.