It happens—a customer's payment doesn't go through. Writing that email can feel awkward, but it's a crucial touchpoint for your business.
Using a template gives you a proven framework to handle these conversations with confidence and clarity.
<template>
Subject: Action Required: Your Card Was Declined
Hi [*Customer Name*],
We're writing to let you know that the credit card payment for your [*Product/Service Name*] subscription was declined.
To ensure your service continues without interruption, please update your payment information. You can do so by clicking the secure link below—it only takes a moment.
[Link to update billing information]
Often, this happens due to an expired card or a simple typo in the billing details. A quick check usually solves it.
We're here to help if you have any questions.
All the best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Action Needed: Your Payment Failed Due to Insufficient Funds
Hi [*Customer Name*],
We’re writing to let you know that the payment for your [*Product/Service Name*] subscription failed because of insufficient funds in the account.
To keep your service active, you can either add funds to your current payment method or switch to a different one. You can update your billing information securely by clicking the link below.
[Link to update billing information]
Once you've updated your details, we'll automatically try the payment again. No further action is needed on your part.
Let us know if you need any help.
Thanks,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Action Required: Your Payment Authorization Failed
Hi [*Customer Name*],
We’re writing to let you know that the payment for your [*Product/Service Name*] subscription could not be processed because the authorization was declined by your bank.
This type of issue often happens as a security precaution from the card issuer. The quickest way to resolve this is by contacting your bank to approve future payments from [*Your Company Name*].
Alternatively, you can update your billing information with a different card by clicking the secure link below.
[Link to update billing information]
Once this is sorted, we will automatically attempt the charge again to ensure your service continues without interruption.
Let us know if you need anything.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Action Required: Please Update Your Expired Card
Hi [*Customer Name*],
We tried to process the payment for your [*Product/Service Name*] subscription, but it looks like the card on file has expired.
To keep your account active, please take a moment to update your payment details. You can do so securely by clicking the link below—it’s a quick fix.
[Link to update billing information]
Once your information is updated, we'll automatically process the payment to ensure your service continues without interruption.
If you have any questions, we're here to help.
Best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Action Required: A Payment Processing Error Occurred
Hi [*Customer Name*],
We’re writing to let you know that we encountered a technical processing error while attempting to charge the card on file for your [*Product/Service Name*] subscription.
This isn't a typical decline—it's usually a temporary hiccup with the payment processor. To resolve this, please update your payment information by clicking the secure link below. You can try re-entering the same card details or add a new one.
[Link to update billing information]
Once your information is updated, we’ll automatically try the payment again to ensure your service continues without interruption.
If you have any questions, we're here to help.
Thanks,
[*Your Name*]
[*Your Company Name*]
</template>
While these payment failed templates provide a solid foundation, the right email marketing platform can streamline the entire process. At Flodesk, we provide intuitive tools designed for small businesses to help you build and monetize your email list. You can design, send, and automate your emails to connect with your audience and grow your revenue, all without needing to write a single line of code or have a background in design.
Our platform is built around a simple email builder, effective automations, and well-designed forms. We give you the tools you need for effective email marketing, minus the usual complexity. Trusted by thousands of businesses, Flodesk helps you send emails that look good and convert, making it simpler for beginners and experts alike to manage their email marketing.
Handling payment issues is a critical part of the customer journey. Using a clear and well-designed email maintains trust and keeps your business running smoothly.
Flodesk helps you manage these conversations with automations that look as good as they work. Sign up to see how our platform can help you connect with your audience.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
