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Partnership Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for partnerships that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective partnership emails.

What should go into partnership emails?

A good partnership email is clear, concise, and tailored to the recipient, highlighting mutual benefits and a call to action. It should stand out by being personalized and demonstrating a genuine interest in collaboration.

  • Subject Line: Craft a compelling subject line that grabs attention. For example, "Unlock New Opportunities Together" or "Let's Collaborate for Success."
  • Introduction: Start with a warm greeting and a brief introduction. Mention who you are and why you are reaching out. For instance, "Hi [Name], I'm [Your Name] from [Your Company], and I'm excited to discuss a potential partnership."
  • Value Proposition: Clearly state the benefits of the partnership. Use phrases like "Together, we can achieve..." or "By partnering, we can offer our customers..."
  • Call to Action: Encourage the recipient to take the next step. Examples include "Let's schedule a call to discuss this further" or "Looking forward to your thoughts on this exciting opportunity."
  • Closing: End with a friendly and professional closing. Use phrases like "Best regards" or "Looking forward to your response."

Let's jump into it and explore 10 email examples of good partnership emails!

10 partnership email examples

1) Little Beast

Little Beast

Little Beast, known for its innovative and stylish collections, recently launched an email campaign titled "Our New NBA Collection Just Dropped." This partnership email is effective because it captures attention with a clear, engaging subject line and a visually appealing design that aligns with simplicity and user empowerment, making it easy for recipients to explore the new collection.

2) Fitbit

Fitbit

Fitbit's partnership email with Peloton showcases a seamless blend of fitness and technology, offering users an enhanced workout experience. The email's clean design and clear messaging align with simplicity and user empowerment, making it easy for recipients to understand the benefits of this collaboration and take action.

3) ASICS

ASICS

ASICS, a renowned sportswear brand, effectively uses its email titled "Sign up for our free marathon training program today" to communicate partnership opportunities to customers. The email's clear subject line and straightforward design make it easy for recipients to understand the benefits of joining the program, empowering them to take action and engage with the brand.

4) SKIMS

SKIMS

SKIMS, founded by Kim Kardashian, is a brand specializing in shapewear, loungewear, and underwear, known for its minimalist and modern design. The partnership email "Introducing The North Face x SKIMS" stands out by merging the unique strengths of both brands, creating a compelling collaboration that appeals to a diverse audience.

5) Craighill

Craighill

Craighill, a company known for its meticulously crafted everyday objects, has effectively captured attention with its email titled "Craighill x Actual Source is Live." The email's clean design and clear messaging align with simplicity and user empowerment, making it easy for recipients to explore the new collaboration and understand its unique value.

6) Strava

Strava

Strava is a social fitness network that allows users to track their cycling and running exercises using GPS data, offering features like activity tracking, performance analytics, and community challenges. The partnership email "Log 45 miles, enter to win $450" is a great example of engaging users with a clear call to action and a visually appealing design that motivates participation and highlights the benefits of staying active.

7) Bandit

Bandit

Bandit's partnership email, featuring a visually appealing design, effectively captures attention with its clean and straightforward layout. The email empowers users by clearly presenting the benefits of the collaboration, making it easy for recipients to understand and engage with the content.

8) Mini Rodini

Mini Rodini

Mini Rodini, a brand known for its stylish and sustainable children's apparel, has partnered with Besesaka to create a unique collection. The email titled "Sneak Peek Mini Rodini x Besesaka" stands out by showcasing a co-branded effort, highlighting the collaboration and making it easy for recipients to explore the new collection through a clean and user-friendly design.

9) Peloton

Peloton

Peloton, a company known for its interactive fitness products and services, effectively captures attention with its email titled "Claim your benefit via YMCA of Metro Chicago." The email's clear subject line, clean design, and responsive layout make it easy for recipients to understand the benefits and take action, aligning with simplicity and user empowerment.

10) Drift

Drift

Drift, known for its modern car air fresheners and collaborations with notable personalities, effectively captures attention with its email titled "Want More of Andre Drummond’s Drift Collab?" This partnership email stands out by leveraging a high-profile collaboration, presenting a clean and minimal design, and empowering users with clear calls to action, making it easy for recipients to engage and take action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning partnership emails that captivate your audience. Our intuitive platform empowers you to create visually appealing and effective emails, ensuring your message is clear and engaging.

Wrapping up

Flodesk

Flodesk makes it easy to design stunning partnership emails that captivate your audience. With our intuitive platform, you can create visually appealing and effective emails without needing any coding or design skills. This ensures your message is clear and engaging, helping you grow and monetize your email list effortlessly.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. Our email builder, powerful automations, and beautiful forms provide everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that drive results.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.