Finding the right people to champion your brand is a big deal. But figuring out what to say to get them on board? That can be the tricky part.
Using a template gives you a proven starting point so you can reach out with confidence. We're breaking down five different types you can adapt for your own affiliate program.
<template>
Subject: You’re in! Welcome to the [Your Brand Name] Affiliate Program
Hi [Affiliate Name],
Welcome to the [Your Brand Name] affiliate program. We’re excited to partner with you.
To get you started, here is your unique affiliate link: [Your Affiliate Link]. You can begin using it right away.
As a reminder, you’ll earn a [Commission Rate]% commission on every sale made through your link, with a [Cookie Duration]-day cookie life. We’ve also put together a resource hub with brand assets, swipe copy, and images to help you create beautiful content for your audience. You can access everything here: [Link to Affiliate Resources].
We’re looking forward to seeing what we create together. If you have any questions, just reply to this email—we’re here to help.
Best,
[Your Name]
[Your Position]
[Your Brand Name]
</template>
<template>
Subject: A special offer for you from [Your Brand Name]
Hi [Affiliate Name],
We’ve been following your work and appreciate how you connect with your audience. Because we think your community would be a great fit for [Your Brand Name], we’ve put together an exclusive offer just for you.
We’d like to offer you a temporary commission increase to [Exclusive Commission Rate]%. We can also create a unique discount code for your audience to use, giving them [Discount Percentage/Amount] off their purchase.
This offer is a way for us to start a strong partnership and provide real value to your followers. If you’re interested, simply reply to this email, and we can get everything set up for you.
We’re looking forward to the possibility of working together.
Best,
[Your Name]
[Your Position]
[Your Brand Name]
</template>
<template>
Subject: An Invitation to Partner with [Your Brand Name]
Hi [Creator’s Name],
I’ve been following your work on [Platform, e.g., your blog, Instagram] and really admire how you [mention something specific you admire, e.g., explain complex topics with such clarity]. Your recent [mention specific content, e.g., post about email design] was particularly insightful.
The way you focus on [mention their core value, e.g., empowering small businesses, beautiful design] aligns perfectly with what we’re building at [Your Brand Name]. Because of this, I wanted to reach out personally to invite you to partner with us. We see this as a true collaboration, where we can [describe the partnership idea, e.g., co-create content, host a joint webinar] that brings genuine value to both of our communities.
This partnership would also include access to our affiliate program, which offers a [Commission Rate]% commission on all referrals. We believe this is a natural fit that will resonate with your audience.
If you’re open to exploring this, I’d be happy to connect for a brief call to discuss some ideas. You can book a time here: [Link to Calendar].
Looking forward to the possibility of working together.
Best,
[Your Name]
[Your Position]
[Your Brand Name]
</template>
<template>
Subject: An update from the [Your Brand Name] Affiliate Program
Hi [Affiliate Name],
We’re always looking for ways to improve our affiliate program and help you succeed. Today, we’re excited to share a new update.
We’ve just [Describe the specific update, e.g., added a new collection of creative assets, increased our commission rate, or launched a new product]. We believe this change will make it even easier for you to share [Your Brand Name] with your audience and increase your earnings.
You can find all the details and access the new resources here: [Link to Affiliate Dashboard/Resources].
As always, we’re here to support you. If you have any questions about this update, just let us know.
Best,
[Your Name]
[Your Position]
[Your Brand Name]
</template>
<template>
Subject: A special bonus for your performance with [Your Brand Name]
Hi [Affiliate Name],
We’ve noticed the great results you’ve been driving and wanted to reach out with a special opportunity to earn more.
To show our appreciation, we’re offering a performance bonus. If you generate [Number of Sales or Revenue Target] in sales between [Start Date] and [End Date], we’ll add a [Bonus Amount or Percentage] bonus to your next payout. We believe in rewarding our top partners, and this is our way of investing in our shared success.
You can track your progress toward this goal in your affiliate dashboard: [Link to Affiliate Dashboard].
We’re excited to see what you achieve. If you have any questions, feel free to reply to this email.
Best,
[Your Name]
[Your Position]
[Your Brand Name]
</template>
Now that you have these five affiliate recruitment email templates, you need a platform to send them from. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow your list and your revenue. You can create, send, and automate emails to engage your audience without needing any coding or design experience.
With a straightforward email builder, powerful automations, and well-designed forms, Flodesk gives you all the tools for your email marketing. Trusted by over 100,000 businesses, our platform helps both beginners and experts send emails that look good and drive conversions. We provide everything you need for effective email marketing, without the usual complexity.
These templates give you a solid foundation for reaching out to potential affiliates. Now, it's time to put them into action with an email platform that makes sending beautiful, effective emails simple.
Flodesk is built to help you manage your affiliate communications and grow your program with confidence. Start sending emails that your partners will want to open by signing up today.
