Ready to share your services with the world? An email is one of the most direct ways to reach potential clients and tell them what you're all about.
Knowing where to start can be the hardest part. Referring to a template provides a solid foundation, letting you focus on crafting your message instead of staring at a blank screen.
Go beyond just using their first name. Mention a recent project of theirs you admired or a specific challenge you see in their industry that you can solve. This shows you’ve done your research and aren't just sending a mass email. It proves you care about their business specifically.
It's tempting to list all your skills, but your potential client cares more about their own problems. Frame your services as a solution. Instead of "I offer web design services," try "I build websites that help businesses like yours get more customers." Shift the focus from what you do to what you can do for them.
A service is intangible until you see the results. Include a link to your portfolio, a brief case study, or a powerful testimonial. Let your past work speak for you and build trust right away. It’s the quickest way to show them you’re the real deal.
Don't overwhelm them with choices. Decide on the one single action you want them to take. Should they book a discovery call? View your packages? Reply to the email? Make your call-to-action obvious and easy to follow. One clear button or link is all you need.
<template>
Subject: It’s here: Meet [*Product Name*]
Hi [*Customer Name*],
We’ve been working on something new, and we’re excited to finally share it with you. Introducing [*Product Name*], our latest tool designed to help you [*achieve a specific goal or solve a problem*].
We created [*Product Name*] to address [*describe the specific challenge your customers face*]. It helps you [*briefly describe the main function*], making it simpler than ever to [*describe the desired outcome*].
With its [*mention a key feature, e.g., intuitive design or powerful automation*], you can now [*list 1-2 key benefits*]. We focused on creating a seamless experience so you can integrate it into your workflow immediately.
Ready to see how it works? Explore the new [*Product Name*] and see what you can create.
Learn More About [*Product Name*]
All the best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: A special offer on [*Service Name*]
Hi [*Customer Name*],
To show our appreciation, we’re offering you a special discount on our [*Service Name*]. This is our way of helping you take the next step toward [*mention a specific goal, e.g., growing your business*].
For a limited time, get [*Discount Percentage*]% off. Our [*Service Name*] is designed to [*describe the primary benefit or problem it solves*], and we believe it can make a real difference for you.
This offer is a great opportunity if you've been considering [*a specific action, e.g., upgrading your website or automating your marketing*]. The discount will be applied automatically when you click the link below.
Claim Your [*Discount Percentage*]% Discount
We hope you enjoy it.
Best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Ready for more? Upgrade to [*New Plan Name*]
Hi [*Customer Name*],
We’ve noticed you’re making great use of your [*Current Plan Name*] plan. To help you accomplish even more, we’d like to introduce you to the features available in our [*New Plan Name*].
By upgrading, you’ll unlock powerful tools like [*Key Feature 1*] and [*Key Feature 2*]. These are designed to help you [*describe the benefit, e.g., automate your workflows or reach a wider audience*], giving you more control and saving you time.
We created these features for users like you who are ready to take the next step. See everything that’s included and make the switch when you’re ready.
Explore the [*New Plan Name*] Plan
Cheers,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Try [*Service Name*] free for [*Number of Days*] days
Hi [*Customer Name*],
Curious about what [*Service Name*] can do for you? Now you can find out. We’re offering a free [*Number of Days*]-day trial so you can experience it firsthand, no strings attached.
Our goal with [*Service Name*] is to help you [*describe the core purpose, e.g., design beautiful emails that grow your business*]. During your trial, you’ll have full access to all our features, including [*Key Feature 1*] and [*Key Feature 2*].
This is your chance to see how simple it is to [*describe a key outcome, e.g., create professional-looking campaigns*] without any commitment. Ready to get started? Your trial is just a click away.
Enjoy exploring,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
<template>
Subject: Don’t miss out: [*Offer Description*] ends soon
Hi [*Customer Name*],
Just a quick note to let you know that our special offer on [*Service/Product Name*] is coming to an end. We wanted to make sure you didn’t miss it.
This is your final chance to get [*briefly describe the offer, e.g., 25% off your first year*]. We created this offer to help you [*mention a specific goal, e.g., elevate your marketing*] with tools that are both powerful and beautiful to use.
The offer expires on [*End Date*]. If you’ve been thinking about it, now is the time to act.
We hope this helps you achieve your goals.
All the best,
[*Your Name*]
[*Your Position*]
[*Company Name*]
</template>
While these five templates provide a solid foundation, you need the right platform to send emails that truly connect. That's where Flodesk comes in. We offer intuitive email marketing tools for small businesses, helping you grow and monetize your list with ease. You don’t need coding or design skills to create, send, and automate emails that engage your audience and drive revenue.
Trusted by thousands of businesses, Flodesk is designed to help both beginners and experts send high-converting emails in a radically simple way. We give you everything you need for brilliant email marketing—without the usual complexity. With the world’s most intuitive email builder, powerful automations, and beautiful forms, you have all the tools to build a successful strategy.
These templates provide a clear path for what to say when offering your services. The next step is sending emails that look as professional as the work you do.
Flodesk was built to help you do just that. Sign up and begin sending emails your clients will love to open.
