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Nonprofit Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for nonprofits that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective nonprofit emails.

What should go into nonprofit emails?

A good nonprofit email is clear, concise, and emotionally engaging, focusing on the mission and impact of the organization. It should include a compelling call to action, personalized content, and visually appealing design elements that resonate with the audience.

  • Compelling Subject Line: Grab attention with phrases like "Make a Difference Today" or "Join Us in Changing Lives."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear Jane."
  • Mission Statement: Clearly state your nonprofit's mission and the impact of your work. For example, "Your support helps us provide clean water to communities in need."
  • Engaging Story: Share a heartfelt story or testimonial that illustrates the difference your organization is making. Phrases like "Thanks to your generosity, Maria now has access to education" can be effective.
  • Call to Action: Encourage immediate action with clear instructions, such as "Donate Now" or "Join Our Volunteer Team."
  • Visual Appeal: Use high-quality images and a clean layout to make the email visually appealing and easy to read.

Let's jump into it and explore 10 email examples of good nonprofit emails!

10 nonprofit email examples

1) Charity Water

Charity Water

Charity Water is a nonprofit organization dedicated to bringing clean and safe drinking water to people in developing countries. The email titled "Good News: We’re switching things up" is effective due to its clear subject line, positive messaging, and visually appealing design, making it easy for recipients to understand the message and take action.

2) Compassion

Compassion

Compassion's email, titled "Good news! We CAN stop child poverty," effectively captures attention with its clear and optimistic subject line. Its inclusion of visually appealing design elements and a straightforward message makes it a strong example of how to engage and empower recipients to take action against child poverty.

3) SKIMS

SKIMS

SKIMS, founded by Kim Kardashian, specializes in shapewear, loungewear, and underwear. The email featuring Olivia Munn is effective for nonprofits because it showcases a clean, visually appealing design and empowers users with options to save, compare, and share the content, fostering engagement and community participation.

4) Methodical Coffee

Methodical Coffee

Methodical Coffee's email campaign, "New 'All In Blend' raises money for breast cancer awareness," stands out as a nonprofit email because it promotes a new coffee blend specifically created to support a charitable cause. The email empowers users by inviting them to participate in a meaningful initiative, combining simplicity in design with a clear and impactful message.

5) Smiley Movement

Smiley Movement

Smiley Movement is an organization dedicated to celebrating and promoting the impactful work of charities around the world. Their email, "Celebrating charities far and wide," effectively captures attention with its clean design and empowering message, encouraging recipients to engage with and support various charitable causes.

6) Asphalt Green

Asphalt Green

Asphalt Green, a nonprofit organization, focuses on promoting health and fitness through sports and activities. Their email, "⚡2 DAYS LEFT: Don't Miss Our Training Sale!" stands out due to its clear subject line and urgency, encouraging immediate action while maintaining a clean and visually appealing design.

7) Athletic Brewing

Athletic Brewing

Athletic Brewing is known for producing non-alcoholic craft beers and promoting an active, healthy lifestyle. Their email, "Hit the trails with us 🥾🌲," is effective as a nonprofit email because it encourages recipients to engage in outdoor activities, fostering a sense of community and empowerment through a simple, inviting message and clean design.

8) Heaps Normal

Heaps Normal

Heaps Normal's email, "Say G'day to the Cheeky IPA," features a clean and visually appealing design that captures attention immediately. Its straightforward message and inviting tone make it a strong example of how to engage recipients and encourage participation in a meaningful initiative.

9) Kampgrounds of America

Kampgrounds of America

Kampgrounds of America (KOA) is an organization that operates campgrounds and engages in charitable activities, such as sending kids with cancer to summer camp. The email titled "Help Us Send Kids With Cancer to Summer Camp" stands out with its clean, organized layout, clear subject line, and compelling call-to-action, making it easy for recipients to understand the message and take action.

10) Tributary

Tributary

Tributary is an organization that donates branding services, as highlighted in their email titled "We're donating a branding intensive! 🎁". This email stands out for its clear value proposition, clean design, and user empowerment features like easy sharing options and interactive elements, making it an excellent example of effective nonprofit communication.

Why you should use Flodesk to help create your emails

With Flodesk, creating impactful nonprofit emails is straightforward and empowering. Our intuitive platform allows you to design visually appealing emails effortlessly, ensuring your message resonates and drives action. Simplify your email campaigns and engage your audience with ease using Flodesk.

Wrapping up

Flodesk

Flodesk makes it easy to create impactful nonprofit emails that resonate with your audience. With our intuitive platform, you can design visually appealing emails effortlessly, ensuring your message drives action and engagement.

Our tools are designed for both beginners and experts, allowing you to create, send, and automate emails without any coding or design skills. Trusted by over 100,000 businesses, Flodesk offers the world's most intuitive email builder, powerful automations, and beautiful forms, giving you everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails with ease.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.