The new year brings a unique energy—a chance to connect with your audience in a fresh way. It's an ideal moment to land in their inboxes with an offer that feels both timely and exciting.
To make it easy, we're breaking down five different types of New Year sales email templates you can use.
Having a template to work from takes the guesswork out of what to write, giving you a clear path to a beautiful and effective email.
<template>
Subject: The countdown is on: [*Your Offer*] ends soon!
Hi [*First Name*],
The final hours of our New Year offer are ticking away. This is your last chance to get [*discount percentage*] off [*your product/service*].
This special pricing was our way of celebrating the start of [*Year*], but it all ends at midnight on [*Date*]. Once the countdown is over, this deal will be gone.
If you're ready to [*achieve a specific goal related to your product*], now is the time. Use the button below to claim your offer before it disappears.
[*CTA Button: Claim My Offer Now*]
All the best,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Your [*Year*] goals start here
Hi [*First Name*],
A new year is the perfect time to set fresh intentions. If one of your goals for [*Year*] is to [*describe the user's goal, e.g., grow your business, learn a new skill*], we want to help you make it happen.
We've designed [*your product/service*] to help you [*state the key benefit related to their goal*]. To help you get started on your resolution, we're offering [*describe your offer, e.g., 20% off, a free guide*].
This is your year. Use the button below to get started.
[*CTA Button: Start My Year*]
Cheers to you,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: Surprise! A New Year Flash Sale is on now
Hi [*First Name*],
To kick off the new year, we're holding a surprise flash sale.
For the next [*number of hours, e.g., 24 hours*] only, you can get [*discount percentage*] off [*your product/service*]. This offer is short and sweet, and it won't be extended.
If you've been waiting for the right moment to [*achieve a specific goal*], this is it. Use the button below to claim your discount before time runs out.
[*CTA Button: Shop the Sale*]
This offer ends at [*Time*] on [*Date*].
Cheers,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: An exclusive offer to start [*Year*]
Hi [*First Name*],
As a valued member of our community, we wanted to give you something special to start the new year. This offer is just for you.
To say thank you for being with us, we're giving you an exclusive discount of [*discount percentage*] off [*your product/service*]. This isn't a public sale—it's a private offer for our subscribers.
If you're ready to [*achieve a specific goal*], use the button below to claim your discount.
[*CTA Button: Unlock My Offer*]
Enjoy,
[*Your Name*]
[*Your Company Name*]
</template>
<template>
Subject: A limited-time offer on [*Your Product*]
Hi [*First Name*],
We're starting the year with a special, limited-time deal on [*your product/service*].
From now until [*End Date*], you can get [*describe your offer, e.g., 25% off, a special bundle*]. This is a great opportunity to [*state the key benefit*] and start the year with the tools you need.
This offer won't last long. Use the button below to claim it before it's gone.
[*CTA Button: Get the Deal*]
Best,
[*Your Name*]
[*Your Company Name*]
</template>
These five New Year sales email templates are a great starting point, and Flodesk provides the tools to send them beautifully. We offer intuitive email marketing for small businesses, designed to help you grow and monetize your email list. You can create, send, and automate emails that connect with your audience and drive revenue, all without needing any coding or design experience.
Our platform is built around an intuitive email builder, powerful automations, and well-designed forms. We give you everything you need for effective email marketing, minus the usual complexity. Whether you're just starting out or are an experienced marketer, Flodesk helps you send emails that look good and convert, in a straightforward way.
These templates provide a clear framework for your New Year's promotions. Now you have what you need to connect with your audience and start the year with momentum.
When you're ready to send emails that look as good as your brand feels, you can get started with Flodesk. Sign up to begin designing.
