Report Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for reports that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing report emails.

What should go into report emails?

A good report email is clear, concise, and visually appealing, ensuring that the recipient can easily understand the key points and data presented. It should include personalized elements and actionable insights to make the information relevant and useful to the reader.

• Subject Line: Craft a compelling subject line that clearly indicates the purpose of the email, such as "Monthly Sales Report: Key Insights and Trends."
• Introduction: Start with a brief introduction that sets the context and highlights the main points of the report. For example, "Here's your monthly sales report, summarizing the key performance metrics and trends."
• Visual Data: Use charts, graphs, and tables to present data in a visually engaging way. This helps the reader quickly grasp the information. Phrases like "As shown in the graph below..." can be useful.
• Key Insights: Highlight the most important findings and insights from the report. Use bullet points or bold text to make these stand out. For instance, "Key Takeaways: 1. Sales increased by 15% this month."
• Actionable Recommendations: Provide clear, actionable recommendations based on the data. This empowers the reader to take informed actions. An example phrase could be, "We recommend focusing on product X to boost sales further."
• Conclusion: End with a concise conclusion that summarizes the report and offers a call to action, such as "Thank you for reviewing this report. Please let us know if you have any questions or need further analysis."

Let's jump into it and explore 10 email examples of good report emails!

10 report email examples

1) Stripe

Stripe is a technology company that provides payment processing software and APIs for e-commerce websites and mobile applications. The Stripe report email is effective because it features a clear subject line, professional branding, and actionable content, empowering users with insights to evaluate their billing systems.

2) Skyscanner

Skyscanner, a global travel search engine, excels in delivering clear and user-friendly report emails. This email stands out for its effective communication, visually appealing design, and actionable travel insights, making it a valuable resource for travelers in the Middle East and North Africa.

3) Marine Layer

Marine Layer, a clothing and lifestyle brand, excels in creating emails that are both visually appealing and effective in communication. Their "Our Impact Report just dropped (!)" email is a prime example of how to engage customers with clear, concise information and a compelling subject line, making it an excellent choice for reporting important updates to customers.

4) The Sill

The Sill's email, "Signs You Need to Repot," stands out as a report email due to its clear and concise presentation of essential information, coupled with a visually appealing design. This email effectively empowers users by providing actionable insights on plant care, making it both informative and engaging.

5) Warby Parker

Warby Parker, known for its stylish and affordable eyewear, excels in creating impactful emails that resonate with their audience. Their "Our Impact Report has arrived!" email is a prime example of effective communication, featuring a clear subject line, clean design, and actionable content that empowers users with insights into the company's social and environmental contributions.

6) Rocket Money

Rocket Money provides users with monthly financial reports, helping them stay informed about their personal finances. The "Your March financial report" email is a great example of a report email due to its clear subject line, user-friendly design, and actionable insights, making it easy for users to understand their financial status and take informed actions.

7) Grammarly

Grammarly is a digital writing assistant that helps users improve their writing skills by providing real-time grammar, spelling, punctuation, and style suggestions. The "Your writing skills are growing 🌱" email is effective because it offers personalized progress updates, actionable insights, and a clean, modern design that keeps users engaged and motivated to improve their writing.

8) MailChimp

MailChimp is an email marketing service provider known for its user-friendly interface and robust analytics. The "2023 Mailchimp & Co Benchmark Report" email is a great example of a report email due to its clear presentation of data, actionable insights, and professional design, making it easy for recipients to quickly understand performance and take action.

9) Fontspring

Fontspring's "Font Trends: Our 2024 Design Trend Report" email stands out with its clean, modern design and clear presentation of font trends. The email effectively uses visual hierarchy and concise text to engage readers, making it easy to understand the latest design trends and apply them to their own projects.

10) Webflow

Webflow is a web design and development platform that allows users to design, build, and launch responsive websites visually, without needing to write code. The "2024 State of the Website Report, rich text enhancements, and website footers 🔚" email from Webflow stands out due to its clear subject line, organized layout, and multiple viewing options, making it easy for users to access and share valuable insights.

Why you should use Flodesk to help create your emails

With Flodesk, creating visually stunning and effective report emails is a breeze. Our intuitive design tools and customizable templates empower you to craft professional emails that captivate your audience and clearly convey your key insights. Simplify your email creation process and elevate your communication with Flodesk.

Wrapping up

Flodesk makes it easy to create visually stunning and effective report emails, just like the examples we've explored. With Flodesk, you can effortlessly grow and monetize your email list using intuitive tools designed for small businesses. No coding or design skills are required to create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. Our platform offers the world’s most intuitive email builder, powerful automations, and beautiful forms, giving you everything you need for brilliant email marketing—without the complexity.

Thank you for reading. Ready to elevate your email marketing? Sign up for Flodesk today.