Loyalty Rewards Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Loyalty Rewards that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing Loyalty Rewards emails.

What should go into loyalty rewards emails?

A good Loyalty Rewards email is visually appealing and personalized, making the recipient feel valued and appreciated. It should include clear, enticing rewards and a straightforward call to action that encourages engagement.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we have a special reward just for you!"
• Clear Reward Description: Clearly state what the reward is and how it benefits the customer. Use phrases like "Enjoy 20% off your next purchase" or "Earn double points this weekend."
• Engaging Visuals: Use high-quality images and graphics to make the email visually appealing. This could include pictures of the rewards or happy customers enjoying their benefits.
• Simple Call to Action: Include a clear and compelling call to action, such as "Redeem Your Reward Now" or "Shop Now to Earn Points."
• Exclusive Offers: Highlight the exclusivity of the rewards to make the recipient feel special. Phrases like "Just for you" or "Exclusive member offer" work well here.
• Easy Redemption Instructions: Provide straightforward instructions on how to redeem the rewards. For example, "Use code REWARD20 at checkout" or "Click here to activate your offer."

Let's jump into it and explore 10 email examples of good Loyalty Rewards emails!

10 loyalty rewards email examples

1) Going

Going's Loyalty Rewards email, with the subject line "Earn up to 90k bonus airline miles," effectively captures attention with a clear and enticing reward. The email's design is visually appealing and straightforward, making it easy for users to understand the offer and take action to earn their bonus miles.

2) Krispy Kreme

Krispy Kreme is a beloved doughnut and coffeehouse chain known for its Original Glazed doughnuts and a variety of other sweet treats. The Krispy Kreme Loyalty Rewards email stands out due to its clear communication of rewards, visually appealing design, and straightforward call to action, making it easy for users to engage and feel valued.

3) Graza

Graza, a brand associated with high-quality olive oil, effectively uses its email titled "Good friends share olive oil 🫒" to communicate loyalty rewards by fostering a sense of community and encouraging sharing among customers. The email's simple and visually appealing design, combined with a clear message of loyalty and rewards, makes it an excellent example of how to engage and empower users.

4) Freaks of Nature

Freaks of Nature's Loyalty Rewards email, titled "We Like to Reward the Freaks," stands out due to its engaging and visually appealing design that captures attention immediately. The email effectively communicates the rewards and encourages user engagement through a straightforward and empowering message, making it easy for recipients to feel valued and take action.

5) Chipotle

Chipotle is a popular fast-casual restaurant chain known for its burritos, bowls, and commitment to using fresh, high-quality ingredients. The company's Loyalty Rewards email, titled "Here's a chance to earn 100 extra points," excels by clearly communicating the reward and providing a straightforward call to action, making it easy for users to engage and feel valued.

6) Leatherman

Leatherman's Loyalty Rewards email, titled "Tell everyone you know: Ratchet Driver tomorrow at 9am PT," is a standout example due to its clear communication and visually appealing design. The email's straightforward message and engaging visuals make it easy for users to understand the reward and feel motivated to take action.

7) Dr. Pepper

Dr. Pepper, a well-known soft drink company, uses its "Where ya been? 👀" email to effectively re-engage and reward loyal customers. The email's casual and friendly subject line grabs attention, while its straightforward design and clear message make it easy for users to feel valued and take action.

8) Delta

Delta's Loyalty Rewards email, titled "Coming Soon: New Experiences for SkyMiles Members," captures attention with its promise of upcoming benefits for loyal customers. The email's clean design and clear message make it easy for users to understand the new rewards, fostering a sense of anticipation and engagement.

9) Meow Meow Tweet

Meow Meow Tweet's Loyalty Rewards email, titled "Your 10% off is in here!," effectively captures attention with its clear and enticing offer. The email's clean and organized design, combined with a straightforward call to action, makes it easy for recipients to understand the reward and feel motivated to engage.

10) Starbucks

Starbucks is a globally recognized coffeehouse chain known for its specialty coffee drinks, teas, and light food offerings. The "All the yays. All September long." email stands out due to its clean, modern layout, high-quality images, and clear calls to action, making it easy for users to engage and feel valued.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Loyalty Rewards emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging emails that drive customer loyalty and boost engagement.

Wrapping up

Flodesk makes it easy to create visually stunning Loyalty Rewards emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft personalized, engaging emails that drive customer loyalty and boost engagement.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective Loyalty Rewards emails is crucial for maintaining customer engagement and driving repeat business. Sign up for Flodesk today to start crafting your own stunning emails and see the difference it can make for your business. Get started with Flodesk.