Tips

10 Best Loyalty Rewards Email Examples and Tips

Table of contents
Jump to:

In this article, you'll find 10 email examples for loyalty rewards that have been sent to customers from various companies. Seeing these examples can help you understand what works best and inspire you to create your own effective and visually appealing loyalty rewards emails.

What should go into loyalty rewards emails?

A good loyalty rewards email is visually engaging and clearly communicates the benefits of the rewards program, making the recipient feel valued and excited to participate. It should include personalized elements, a compelling call-to-action, and a clear explanation of how to earn and redeem rewards.

  • Personalized Greeting: Start with a warm, personalized greeting like "Hi [Name], we appreciate your loyalty!" to make the recipient feel special.
  • Clear Value Proposition: Highlight the benefits of the rewards program with phrases like "Earn points on every purchase" or "Exclusive discounts just for you."
  • Visual Appeal: Use eye-catching images and a clean layout to make the email aesthetically pleasing. Think vibrant colors and engaging graphics.
  • Easy-to-Follow Instructions: Provide simple steps on how to earn and redeem rewards, such as "Shop, Earn, Redeem" or "Collect points with every purchase."
  • Compelling Call-to-Action: Include a strong call-to-action like "Start Earning Now" or "Redeem Your Rewards Today" to encourage immediate engagement.
  • Exclusive Offers: Mention any special offers or bonuses for loyalty members, such as "Double points this weekend only!" or "Exclusive early access to sales."

Let's jump into it!

1. Going

The email titled "Earn up to 90K Bonus Airline Miles" is a compelling example of a loyalty rewards email. It effectively captures attention with a strong value proposition and clear instructions on how to earn and redeem the bonus miles, making it easy for recipients to understand and act on the offer.

2. Krispy Kreme

The Krispy Kreme Rewards email is a stellar example of a loyalty rewards email, featuring a vibrant design that immediately grabs attention and a clear call-to-action that encourages recipients to engage with the rewards program. Its straightforward layout and enticing visuals make it easy for customers to understand the benefits and take action, enhancing their overall experience with the brand.

3. Graza

The Graza email titled "Good Friends Share Olive Oil" is a fantastic example of a loyalty rewards email. Its engaging visuals and clear messaging make it easy for customers to understand the benefits of sharing and participating in the rewards program, fostering a sense of community and encouraging repeat business.

4. Freaks of Nature

The "Freaks of Nature" email stands out as a loyalty rewards email due to its bold and engaging design, which immediately captures the recipient's attention. Its clear and compelling call-to-action encourages customers to take advantage of the rewards program, making it easy for them to understand the benefits and feel valued by the brand.

5. Chipotle

Chipotle's email titled "Here's a Chance to Earn 100 Extra Points" effectively captures the recipient's attention with a clear and enticing offer. The company did a good job with this email by using a straightforward and visually appealing design that makes it easy for customers to understand the benefits and take immediate action, enhancing their engagement with the rewards program.

6. Leatherman

The Leatherman email titled "Tell Everyone You Know: Ratchet Driver Tomorrow at 9am PT" is a standout loyalty rewards email. Its engaging visuals and clear messaging make it easy for customers to understand the benefits of the offer, fostering a sense of excitement and encouraging immediate action.

7. Dr. Pepper

The Dr. Pepper email titled "Where Ya Been?" is a masterclass in re-engagement, using a friendly and conversational tone to draw recipients back into the fold. Its effective use of personalized messaging and a clear call-to-action makes it easy for customers to reconnect with the brand and take advantage of the rewards program, fostering loyalty and encouraging repeat business.

8. Delta

The Delta email titled "Coming Soon: New Experiences for SkyMiles Members" is a prime example of a loyalty rewards email. Its engaging visuals and clear messaging make it easy for customers to understand the upcoming benefits, fostering excitement and encouraging continued engagement with the SkyMiles program.

9. Meow Meow Tweet

The Meow Meow Tweet email titled "Your $10 Off is in Here" stands out with its playful and vibrant design, featuring whimsical illustrations and a friendly tone that immediately captures attention. The use of a bold, eye-catching font for the title and a clean, organized layout makes it easy for recipients to understand the offer and take action, enhancing their overall experience with the brand.

10. Starbucks

The Starbucks email titled "All the Yays All September Long" is a vibrant and engaging example of a loyalty rewards email. Its eye-catching design and clear messaging make it easy for customers to understand the benefits of the rewards program, fostering excitement and encouraging immediate participation.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning loyalty rewards emails that captivate your audience and drive engagement. Its intuitive drag-and-drop interface empowers you to create visually appealing emails with personalized touches, ensuring your customers feel valued and excited to participate in your rewards program.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE