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Introduction Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for introductions that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective introduction emails.

What should go into introduction emails?

A good introduction email is concise and engaging, immediately capturing the recipient's attention while clearly stating the purpose. It should include a personalized greeting, a brief introduction of who you are, and a compelling reason for the recipient to continue reading.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], I hope this email finds you well."
  • Introduction: Briefly introduce yourself and your company. For instance, "I'm [Your Name] from [Company], and we specialize in [industry/service]."
  • Purpose: Clearly state the reason for your email. An example could be, "I'm reaching out to share how our new product can help streamline your workflow."
  • Value Proposition: Highlight the benefits or unique features of what you're offering. Use phrases like, "Our solution offers [specific benefit], which can help you [specific outcome]."
  • Call to Action: Encourage the recipient to take the next step. For example, "Would you be available for a quick call next week to discuss this further?"
  • Closing: End with a friendly and professional sign-off. "Looking forward to your response. Best regards, [Your Name]."

Let's jump into it and explore 10 email examples of good introduction emails!

10 introduction email examples

1) New York Magazine

New York Magazine

New York Magazine is a renowned publication that covers news, culture, and lifestyle, now introducing a new app to its audience. This introduction email is effective due to its clear subject line, straightforward call to action, and clean, user-friendly design that encourages engagement and interaction.

2) Brightland

Brightland

Brightland, known for its high-quality olive oils and vinegars, introduces the Holiday Splendor Gift Set in a clear and timely email. The straightforward subject line and focused call to action make it an effective introduction, while the clean design ensures the message is both engaging and easy to understand.

3) 1906 New Highs

1906 New Highs

1906 New Highs introduces its Pain AM/PM product with a clean and straightforward email design that immediately captures attention. The simplicity and clear call to action make it an effective introduction, ensuring users understand the product's benefits and feel empowered to take the next step.

4) SKIMS

SKIMS

SKIMS, founded by Kim Kardashian, specializes in shapewear, loungewear, and underwear, and is known for its minimalist, modern aesthetic. The introduction email for the North Face x SKIMS collaboration stands out due to its clear subject line, strong branding, and compelling call to action, making it an exemplary model for effective email marketing.

5) Fal

Fal

Fal is a company that specializes in digital tools and products, as showcased in their email introducing FLUX Tools by BFL. This email is effective due to its clear subject line, user-friendly design, and straightforward call to action, making it easy for recipients to understand the new tools and feel empowered to explore them further.

6) Bombas

Bombas

Bombas, known for its comfortable socks and mission-driven approach of donating an item for every item purchased, introduces the Wicked x Bombas collaboration in a clear and engaging email. The straightforward subject line and clean design make it easy for recipients to understand the new offering and feel motivated to explore further.

7) Thomas & Vine

Thomas & Vine

Thomas & Vine introduces their newest brand, Vance Footwear, with a clear and engaging email that captures attention immediately. The straightforward subject line and clean design make it easy for recipients to understand the new offering and feel motivated to explore further.

8) Designmodo

Designmodo

Designmodo specializes in creating email templates that focus on design and user experience. Their introduction email for new templates is a prime example of simplicity and aesthetic appeal, empowering users with tools to enhance their email marketing efforts.

9) GAF

GAF

GAF, a leading company in roofing materials, introduces their new Timberline® UHDZ™ Shingles in a clear and engaging email. The straightforward subject line and clean design make it easy for recipients to understand the new product offering and feel motivated to explore further.

10) Stuffed Cookies

Stuffed Cookies

Stuffed Cookies introduces their new product, Teddy Frightfetti, with a clear and engaging email that captures attention immediately. The straightforward subject line and clean design make it easy for recipients to understand the new offering and feel motivated to explore further.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning introduction emails that captivate your audience from the first glance. Our intuitive design tools and beautiful templates empower you to craft emails that are not only visually appealing but also highly effective in delivering your message.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.