Hubspot Email Marketing offers tools for creating, personalizing, and optimizing marketing emails. Their pricing details can be found here. Features include AI-generated content, customizable templates, automation workflows, and integration with CRM systems. They also provide analytics and A/B testing tools, along with AI writing assistance and messaging insights.
Reasons for considering Hubspot Email Marketing alternatives
Hubspot Email Marketing can be expensive for small businesses.
Users report that the platform's analytics are not as detailed as competitors.
Customization options for email templates are limited.
Customer support response times can be slow.
A quick look
Here are the top 5 alternatives to Hubspot Email Marketing:
Flodesk
Campayn
MailPoet
Blueshift
Delivra
Best alternatives to Hubspot Email Marketing
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.
Pros of using Flodesk
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
High Converting Ecommerce Blocks: Flodesk offers beautiful sales pages and online payment options, making it easy to turn any link into a sales funnel.
Cons of using Flodesk
No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy. For more details, visit Flodesk.
Not for All Enterprises: Flodesk does not offer API and web hooks, limiting its utility for enterprises that need to trigger automations from complex business logic. For more information, check out Flodesk.
Pricing
Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.
Reviews
Flodesk reviews highlight the platform's exceptional ease of use and stunning design capabilities, earning it a stellar rating of 4.4 out of 5 stars. Users rave about its beautiful templates, intuitive interface, and powerful automation features, making it a top choice for email marketing.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Campayn
Campayn provides email marketing solutions that include tools for designing emails, managing contact lists, and analyzing campaign performance. The service aims to make email marketing easy and affordable for users.
Campayn's offerings include access to responsive email templates, detailed email analytics, and automated workflows for sending personalized emails based on triggers. Users can also import contacts from various sources, including CSV files and email services like Gmail and Yahoo.
Pros of using Campayn
Easy import of contact lists: Campayn allows users to import contact lists from various sources, including CSV files and email services like Gmail and Yahoo.
Detailed email analytics: The platform provides detailed email analytics to help users improve their campaigns.
Responsive email templates: Campayn offers access to dozens of free, responsive email templates for designing emails.
Cons of using Campayn
Limited Customization Options: While Campayn offers responsive email templates, users may find the customization options somewhat limited compared to other platforms. This can be a drawback for businesses looking for highly tailored email designs.
Basic Automation Features: Campayn provides automated workflows, but the automation capabilities are relatively basic. Advanced users might find the lack of complex automation options restrictive for more sophisticated email marketing strategies.
Pricing
Campayn offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $12.66 per month
10,000 Subscribers: $69 per month
Reviews
Campayn reviews reveal that users appreciate its ease of use and detailed analytics, but some find the customization options limited and the automation features basic. Overall, it holds a solid rating of 4.3 out of 5 stars based on 147 reviews.
"Email Designing Tool" - Yash S. (Rating: 4.0/5)
"Must to have tool for email automation" - Sankalp S. (Rating: 4.5/5)
3. MailPoet
MailPoet is an email marketing plugin for WordPress that allows users to send emails, create newsletters, and manage subscribers directly from their WordPress dashboard. It offers features like automated onboarding emails, blog post notifications, customizable templates, and high deliverability rates.
Pros of using MailPoet
Seamless integration with WordPress: MailPoet works directly within the WordPress dashboard, making it convenient for users.
High email deliverability rates: Ensures that emails reach the intended recipients' inboxes.
User-friendly interface with drag-and-drop features: Simplifies the process of designing and sending emails.
Cons of using MailPoet
Limited Advanced Features: While MailPoet offers a range of features suitable for basic to intermediate email marketing needs, it may lack some advanced functionalities that more sophisticated email marketing platforms provide. This could be a limitation for users with more complex marketing requirements.
Dependency on WordPress: MailPoet is designed exclusively for WordPress, which means it cannot be used with other content management systems. This dependency limits its usability for users who manage multiple websites on different platforms.
Pricing
MailPoet offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $16 per month
10,000 Subscribers: $80 per month
Reviews
MailPoet reviews highlight its seamless integration with WordPress and user-friendly interface, but some users find the lack of advanced features and dependency on WordPress frustrating.
"MailPoet is a solid choice for WordPress users, offering seamless integration and ease of use." - Jane S. (Rating: 4/5)
"While MailPoet has some useful features, it can be a bit clunky and slow at times." - Mark T. (Rating: 2.5/5)
4. Blueshift
Blueshift offers a platform that unifies customer data and marketing channels using AI. Their services include a Customer Engagement Platform (CEP), Customer Data Platform (CDP), and AI-driven tools for predictive, generative, and agentic AI, supporting cross-channel marketing like email, SMS, push notifications, and in-app messages.
Pros of using Blueshift
Unifies customer data and marketing channels: Blueshift integrates various data sources and marketing channels into a single platform.
Quick launch times: The platform enables rapid deployment of marketing campaigns, reducing the time from months to days.
Comprehensive support and onboarding: Blueshift offers extensive support and onboarding services to assist users in getting started.
Cons of using Blueshift
Complexity for Small Businesses: Blueshift's advanced features and comprehensive tools can be overwhelming for small businesses or those without dedicated marketing teams. The platform's robust capabilities may require a steep learning curve and significant time investment to fully utilize.
Higher Cost: Blueshift's pricing can be a barrier for smaller enterprises or startups. The platform's extensive features and AI-driven tools come at a premium, which might not be justifiable for businesses with limited budgets or simpler marketing needs.
Pricing
Blueshift offers pricing plans that cater to different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $1,250 per month for 1,000,000 emails
10,000 Subscribers: $1,250 per month for 1,000,000 emails
Reviews
Blueshift reviews highlight the platform's ability to unify customer data and automate personalized campaigns, earning it a solid 4.4 out of 5 stars. Users appreciate its AI-powered decisioning and seamless integrations, though some find the advanced features overwhelming and the cost prohibitive for smaller businesses.
"The platform's AI-driven insights have significantly improved our campaign performance and customer engagement." - Michael B. (Rating: 4.5/5)
"Blueshift offers a comprehensive suite of tools for personalized marketing, but the learning curve is steep." - Sarah K. (Rating: 3/5)
5. Delivra
Delivra provides tools for email and SMS marketing automation. The platform allows users to create, manage, and analyze marketing campaigns through features like drag-and-drop editors, visual workflow builders, and advanced data reporting.
Pros of using Delivra
User-friendly interface: Delivra offers a drag-and-drop functionality for ease of use.
Comprehensive automation: The platform simplifies complex processes with robust automation tools.
High customer satisfaction: Delivra boasts a long-standing history and positive user feedback.
Cons of using Delivra
Steep Learning Curve: Delivra's comprehensive features and robust automation tools can be overwhelming for new users. The platform's advanced capabilities may require significant time and effort to master, which can be a barrier for those without prior experience in email and SMS marketing automation.
Higher Cost for Advanced Features: While Delivra offers a range of powerful tools, accessing its more advanced features can be costly. This higher price point may not be justifiable for smaller businesses or startups with limited budgets, making it less accessible for those who need advanced functionalities but cannot afford the premium pricing.
Pricing
Delivra offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $29 per month
10,000 Subscribers: $29 per month
Reviews
Delivra reviews highlight the platform's user-friendly drag-and-drop editor and effective automation features, earning it high praise for ease of use and robust support. However, some users find the advanced features overwhelming and the cost for these features prohibitive.
"A Solid ESP for Automation and Emails. The platform offers decent features but could improve in user experience." - Max P. (Rating: 3.0/5)
"Delivra is an excellent tool for email marketing with powerful automation capabilities and great customer support." - Sarah L. (Rating: 4.5/5)
What to consider when selecting a Hubspot Email Marketing alternative?
When selecting an alternative to Hubspot Email Marketing, consider the following key factors:
Ease of Use: Look for platforms with intuitive drag-and-drop editors and user-friendly interfaces. This ensures that even those without technical skills can create professional email campaigns effortlessly.
Automation Capabilities: Choose a tool that offers robust automation features, such as automated workflows, personalized triggers, and follow-up actions. This helps streamline your marketing efforts and saves time.
Integration with CRM Systems: Ensure the platform integrates seamlessly with your existing CRM system. This allows for better data management, personalized targeting, and a unified view of customer interactions.
Analytics and Reporting: Opt for a solution that provides detailed analytics and reporting tools. This helps you measure campaign performance, understand engagement metrics, and make data-driven decisions to improve future campaigns.
Customization and Personalization: Select a platform that offers extensive customization options for email templates and allows for personalized content. This enhances engagement and ensures your emails reflect your brand's unique style.
Which one should you go with?
While all these alternatives offer unique features and benefits, Flodesk stands out for its simplicity and stunning design capabilities. If you're looking for an intuitive platform that makes creating beautiful, high-converting emails a breeze, Flodesk is a fantastic choice. Ultimately, the best option depends on your specific needs, but you can't go wrong with any of these top contenders.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
