Follow-Up Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for follow-up that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective follow-up emails.

What should go into follow-up emails?

A good follow-up email is concise and personalized, addressing the recipient's specific needs or actions. It should include a clear call to action, making it easy for the recipient to understand the next steps.

• Subject Line: Craft a compelling subject line that grabs attention. For example, "Quick Follow-Up on Our Last Conversation" or "Just Checking In."
• Personal Greeting: Address the recipient by name to create a personal connection. For instance, "Hi [Name], I hope you're doing well."
• Context Reminder: Briefly remind the recipient of your previous interaction. Use phrases like "Following up on our meeting last week" or "As discussed in our last email."
• Value Proposition: Highlight the benefits or value you offer. For example, "I wanted to share some additional resources that might help you" or "Here's how we can solve your problem."
• Clear Call to Action: Specify what you want the recipient to do next. Use direct language like "Please reply to this email to schedule a call" or "Click here to complete your registration."
• Polite Closing: End with a courteous sign-off. Examples include "Looking forward to your response" or "Thank you for your time."

Let's jump into it and explore 10 email examples of good follow-up emails!

10 follow-up email examples

1) TripAdvisor

TripAdvisor is a platform that provides users with travel-related content, including reviews, recommendations, and booking options. This follow-up email is effective because it uses a clear and engaging subject line, a personal greeting, and a concise reminder of the user's recent activity, making it easy for the recipient to take the next step.

2) Avanti West Coast

Avanti West Coast is a travel service provider that sends follow-up emails to prepare recipients for their upcoming journeys. This follow-up email is effective because it is categorized under "Behavioral" and "Follow-Up," indicating its role in reminding and preparing the recipient for their travel plans, making it a practical and user-focused communication.

3) Duolingo

Duolingo is a popular language-learning platform known for its gamified approach to teaching languages. This follow-up email is effective because its playful and direct subject line, "🔇 These reminders don’t seem to be working," captures attention and prompts re-engagement, making it a straightforward and user-centric communication.

4) Sundays

Sundays' "Checking in" email is a prime example of an effective follow-up communication. It stands out due to its clear categorization under "Behavioral" and "Follow-Up," designed to re-engage recipients by checking in after a previous interaction, making it a straightforward and user-focused email.

5) Frontman

Frontman, a company whose products have been featured in GQ and Esquire, effectively uses social proof in their follow-up email titled "GQ and Esquire love them: Our bestsellers." This email is successful because it highlights popular products, builds trust through reputable endorsements, and maintains a clean, user-friendly design that makes it easy for recipients to engage and share.

6) Section

Section's "You in three months" email is a standout follow-up communication designed to re-engage users by prompting curiosity with its intriguing subject line. The email's clean layout, straightforward content, and intuitive navigation make it easy for recipients to interact, fostering a sense of community and encouraging user engagement.

7) Iterable

Iterable is a marketing automation platform that helps businesses create, execute, and optimize cross-channel campaigns. This follow-up email is effective because it provides valuable content by sharing session recordings from the Activate Summit Europe, encouraging recipients to engage with the material and stay informed about industry trends.

8) On/Go

On/Go provides COVID-19 tests and their follow-up email, titled "Thank you for taking an On/Go COVID-19 Test," is a prime example of clear and user-focused communication. This email is categorized under "Behavioral" and "Follow-Up," indicating its role in confirming the user's action and likely offering next steps or additional information, which are essential for user empowerment and maintaining simplicity.

9) Station

Station's follow-up email, titled "See Your Station in Person," stands out with its clean and intuitive design, making it easy for recipients to engage. The email's layout is straightforward, focusing on user empowerment by providing clear next steps and maintaining aesthetic appeal through a minimalist approach.

10) Google

Google's follow-up email, titled "It's not too late to save on Father's Day gifts," is a prime example of effective communication. The email's clear and engaging subject line, combined with a straightforward message and clean design, makes it easy for recipients to understand the offer and take action, enhancing user experience and driving engagement.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning follow-up emails that captivate your audience. Our intuitive platform empowers you to design personalized, engaging emails with ease, ensuring your message stands out and drives action.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Thank you for reading our guide on follow-up emails. Ready to elevate your email marketing? Sign up for Flodesk today.