Feedback Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for feedback that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective feedback emails.

What should go into feedback emails?

A good feedback email is concise and specific, addressing the recipient's actions or behavior directly and constructively. It should also be personalized, making the recipient feel valued and understood.

• Subject Line: Keep it clear and to the point, such as "Your Recent Purchase - We Value Your Feedback" or "Help Us Improve - Share Your Thoughts."
• Greeting: Use the recipient's name to make the email feel personal and engaging. For example, "Hi [Name]," or "Dear [Name],".
• Purpose: Clearly state why you are reaching out. Phrases like "We'd love to hear your thoughts on your recent experience with us" or "Your feedback helps us improve" work well.
• Questions: Ask specific questions to guide the feedback. Examples include "What did you enjoy most about your experience?" or "How can we improve our service?"
• Closing: Thank the recipient for their time and feedback. Use phrases like "Thank you for helping us get better" or "We appreciate your input."
• Call to Action: Encourage a response with a clear call to action, such as "Click here to share your feedback" or "Reply to this email with your thoughts."

Let's jump into it and check out 10 email examples of good feedback emails!

10 feedback email examples

1) Best Day Brewing

Best Day Brewing, a company in the beverage industry, excels in creating engaging feedback emails. Their email, "Can We Ask You One Question? 🙏," is effective due to its direct and personal subject line, clean design, and single-question format, making it easy for recipients to respond and feel valued.

2) Miro

Miro is an online collaborative whiteboarding platform designed to help distributed teams work together effectively, brainstorm, plan, and manage projects visually. The feedback email titled "Your voice matters: What would you add to Miro" is effective because it directly engages users by valuing their input and fostering a sense of community involvement in the product's development.

3) Verso

Verso, a skincare brand, excels in creating feedback emails that are both engaging and visually appealing. Their email, "Do you want to join us on a skin journey?" effectively invites customers to share their experiences, making them feel valued and involved in the brand's journey.

4) Graza

Graza's feedback email, titled "WE'LL TRADE YA," stands out due to its direct and engaging subject line, which immediately captures the recipient's attention. The email's simplicity and focus on user involvement make it an effective tool for gathering valuable customer feedback.

5) TripAdvisor

TripAdvisor is a travel company that provides reviews and information about various travel destinations, helping users plan their trips effectively. The company did a good job with this email by using a direct and engaging subject line, "Did you go to Notteri?", which immediately captures the recipient's attention and encourages them to share their travel experiences, making the feedback process simple and empowering for the user.

6) Daily Drop

Daily Drop is a travel newsletter that prides itself on being the best in its category, offering curated content and travel tips. The email's clean design, clear call to action, and social sharing options make it an excellent tool for gathering user feedback while empowering recipients to engage and share their thoughts.

7) RIND Snacks

RIND Snacks, a brand known for its dried fruit snacks, effectively engages its customers with the feedback email titled "Still into us?". The email's direct subject line and clean design make it easy for recipients to respond, fostering a sense of involvement and appreciation.

8) Smoosh

Smoosh, a consumer-focused soap brand, engages its audience by inviting them to help decide their next soap scents, making customers feel valued and involved in the product development process. The email's clear subject line, simple design, and direct call to action exemplify how to effectively gather user input while maintaining a clean and user-friendly layout.

9) Virgin Atlantic

Virgin Atlantic's feedback email, titled "Tell us all about it," features a clean and user-focused design that invites recipients to share their experiences. The email's simplicity, clear call-to-action, and responsive layout make it easy for users to engage and provide valuable feedback, empowering them to feel heard and appreciated.

10) Typeform

Typeform is a platform that allows users to create interactive and engaging online forms, surveys, and quizzes. Their feedback email, "We’ve got a personalized form recommendation for you," stands out due to its personalized subject line and clean, user-friendly design, making it easy for recipients to engage and provide valuable feedback.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning feedback emails that captivate your audience. Our intuitive platform empowers you to create personalized, engaging emails that not only look great but also drive meaningful responses from your customers.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Sign up today and start creating stunning emails with ease. Join Flodesk now.