In this article, we'll show you 10 email examples for banking that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't before you create your own banking emails.
A good banking email is clear, concise, and personalized, ensuring that the customer feels valued and informed. It should include essential information, such as account updates or promotional offers, while maintaining a professional tone.
Let's jump into it and explore 10 email examples of good banking emails!
Lyft is a transportation network company that connects passengers with drivers through a mobile app, offering services like on-demand rides, car rentals, and bike/scooter sharing. This email is a good example of a banking email because it clearly communicates a financial incentive with a straightforward subject line, uses simple language to explain the benefit, and includes a prominent call-to-action, making it easy for users to understand and act on the offer.
Butter & Crust's email exemplifies a well-crafted banking email by combining a clean, visually appealing design with clear, concise messaging. Its straightforward layout and prominent call-to-action empower users to engage effortlessly, making it an effective tool for customer communication.
Greenlight is a company that sends promotional and behavioral emails, likely related to banking or financial services. This email is effective for banking communication because it offers a clear financial incentive with a straightforward subject line, uses simple language to explain the benefit, and includes a prominent call-to-action, making it easy for users to understand and act on the offer.
Venmo's email stands out as a banking email due to its personalized approach, addressing the user by name and leveraging account history to offer an exclusive credit card application. The clean design, clear call to action, and integration of social sharing options make it user-friendly and engaging, ensuring recipients feel valued and empowered to take action.
Capital One is a financial services company known for its credit cards, banking, and lending products. This email effectively uses personalization by addressing the recipient by name and providing a clear call to action, making it easy for users to access their virtual card immediately. The clean design and focused message ensure that the main point stands out, empowering users to act quickly and confidently.
Credit Karma provides free credit scores, reports, and insights to help consumers manage their financial health. This email is a good banking example because it uses a clean design and clear messaging to inform users of their credit score progress, empowering them to take actionable steps towards financial improvement.
ClearScore provides users with access to their credit scores and reports, helping them understand and manage their financial health. This email is effective because it offers a personalized annual summary, uses a clean and professional design, and includes clear calls to action, making it easy for users to engage and stay informed about their financial progress.
Kiwi Wealth is a financial institution that encourages users to take small, consistent actions to achieve long-term financial goals. This email stands out in the banking sector due to its clean design, clear messaging, and focus on empowering users to make incremental progress in their financial journey.
Tarla is a brand that effectively captures attention with its Black Friday email, featuring a clear and urgent subject line, "IT'S BLACK FRIDAY at TARLA." The email's design is clean and visually appealing, with a straightforward call to action that encourages user engagement, making it a strong example of effective email communication.
Ando is a company that focuses on eco-friendly banking solutions, as highlighted in their email titled "Be Green About Your Taxes." This email stands out due to its clean design, clear messaging, and actionable steps that empower users to manage their taxes sustainably, making it an excellent example of effective banking communication.
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