Double Opt-In Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Double Opt-In that have been sent to customers in the past from different companies. Seeing these examples will help you understand the best practices and design elements to consider before creating your own Double Opt-In emails.

What should go into double opt-in emails?

A good Double Opt-In email is clear and concise, ensuring the recipient understands the importance of confirming their subscription. It should include a strong call-to-action and a brief explanation of the benefits of opting in.

• Clear Subject Line: Use straightforward language like "Confirm Your Subscription" or "Please Verify Your Email" to grab attention and convey the email's purpose.
• Personalized Greeting: Address the recipient by their first name to create a personal connection, such as "Hi [Name], welcome to our community!"
• Brief Explanation: Explain why the recipient needs to confirm their subscription, using phrases like "To ensure you receive our updates, please confirm your email address."
• Strong Call-to-Action: Include a prominent button or link with action-oriented text like "Confirm Your Email" or "Yes, Subscribe Me!"
• Reassurance: Provide assurance about the benefits and privacy, such as "We respect your privacy and will only send you relevant updates."
• Contact Information: Offer a way to reach out for support, like "If you have any questions, feel free to reply to this email."

Let's jump into it and explore 10 email examples of good Double Opt-In emails!

10 double opt-in email examples

1) eBay

eBay is an online marketplace that connects buyers and sellers, facilitating e-commerce transactions through auctions and direct sales. This Double Opt-In email from eBay is effective because it is visually appealing, straightforward, and empowers users by clearly explaining the benefits of confirming their subscription, ensuring a seamless and user-friendly experience.

2) Expedia

Expedia is a travel company that provides online booking for vacation rentals, hotels, flights, and other travel-related services. This Double Opt-In email from Expedia is effective because it is visually appealing and straightforward, clearly explaining the benefits of confirming the subscription and ensuring a user-friendly experience.

3) GoodRx

GoodRx is a company that helps consumers find the lowest prescription drug prices and offers healthcare information, including cost-saving tips for medical and dental services. This Double Opt-In email from GoodRx is effective because it provides clear, valuable information about dental cleaning costs without insurance, empowering users to make informed decisions while maintaining a simple and aesthetically pleasing design.

4) Lululemon

Lululemon is a renowned athletic apparel retailer specializing in yoga, running, and training gear. This Double Opt-In email stands out due to its clean and simple design, which empowers users by clearly explaining the benefits of confirming their subscription, ensuring a seamless and user-friendly experience.

5) New York Magazine

New York Magazine is a prominent American biweekly magazine focused on life, culture, politics, and style, with a particular emphasis on New York City. The company did a good job with this email by maintaining a clean and modern design that clearly introduces their new app, empowering users with easy navigation options and social sharing buttons, all while ensuring the message is straightforward and visually appealing.

6) Schoolhouse

Schoolhouse is a brand that specializes in creating high-quality, timeless home goods and lighting. This Double Opt-In email is a great example because it features a clean and simple design that empowers users by clearly explaining the benefits of confirming their subscription, ensuring a seamless and user-friendly experience.

7) Graza

Graza is a brand known for its high-quality olive oils, designed to elevate everyday cooking. This Double Opt-In email is effective because it features a clean and simple design, clearly explaining the benefits of confirming the subscription, ensuring a seamless and user-friendly experience.

8) Sundays

Sundays is a pet food brand that offers high-quality, human-grade dog food. This Double Opt-In email is a good example because it features a clean and simple design, clearly explaining the benefits of confirming the subscription, ensuring a seamless and user-friendly experience.

9) ARMRA

ARMRA is a brand likely in the health, wellness, or supplement space, as inferred from the subject line referencing melatonin. This Double Opt-In email is effective due to its clear and engaging subject line, "MYTHBUSTER: See Melatonin In A New Light," and its clean, organized layout that includes easy navigation options and a strong call-to-action, ensuring a user-friendly experience.

10) Methodical Coffee

Methodical Coffee is a brand that offers a curated coffee experience, focusing on quality and craftsmanship. This Double Opt-In email is effective because it features a clean and simple design, clearly explaining the benefits of confirming the subscription, ensuring a seamless and user-friendly experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Double Opt-In emails that are both simple and effective. Our intuitive design tools empower you to craft personalized, user-friendly emails that clearly communicate the benefits of confirming subscriptions, ensuring a seamless experience for your audience.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that convert.