Customer Survey Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Customer Survey that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing survey emails.

What should go into customer survey emails?

A good Customer Survey email is concise and visually appealing, with a clear call to action that encourages recipients to participate. It should also personalize the message to make the customer feel valued and appreciated.

• Subject Line: Craft a compelling subject line that grabs attention. Examples include "We Value Your Feedback!" or "Help Us Improve Your Experience."
• Introduction: Start with a friendly greeting and a brief explanation of why their feedback is important. For instance, "Hi [Customer Name], we’re always looking to improve and would love to hear your thoughts."
• Call to Action: Clearly state what you want the recipient to do. Use phrases like "Take our quick survey" or "Share your feedback now."
• Incentive: Offer an incentive to encourage participation, such as a discount or entry into a prize draw. Example: "Complete the survey and get 10% off your next purchase!"
• Closing: End with a thank you and a reminder of the value of their feedback. For example, "Thank you for helping us serve you better!"

Let's jump into it and check out 10 email examples of good Customer Survey emails!

10 customer survey email examples

1) RIND Snacks

RIND Snacks, a brand in the food/snack industry, uses a customer survey email titled "Still into us?" to re-engage customers. This email is effective due to its direct and conversational subject line, clear call to action, and visually appealing design, making it easy for recipients to share their feedback and feel valued.

2) Statefarm

Statefarm's "Initial Claim Discussion Survey – 3 minutes" email is a prime example of an effective customer survey email. Its clear and concise subject line, straightforward call to action, and clean design make it easy for recipients to understand the purpose and participate, empowering them to provide valuable feedback with minimal effort.

3) Miro

Miro is an online collaborative whiteboarding platform designed to enable distributed teams to work effectively together, from brainstorming with digital sticky notes to planning and managing agile workflows. The "Join a Miro Research session and get a $50 gift card!" email is a great example of a customer survey email because it offers a clear incentive, making it easy for recipients to see the value in participating and providing their feedback.

4) Invision

Invision's "We Want to Hear from You" email stands out as a Customer Survey email due to its clean design and straightforward call to action, making it easy for recipients to provide their feedback. The email's simplicity and user-friendly layout empower users to engage without feeling overwhelmed, ensuring a seamless and effective survey experience.

5) SurveyMonkey

SurveyMonkey is a leading online survey development platform that enables individuals and organizations to create, distribute, and analyze surveys. The "Coronavirus resources for SurveyMonkey customers" email is effective due to its clear and professional design, timely and relevant content, and strong call to action, making it easy for recipients to access valuable resources during a challenging time.

6) Dropbox

Dropbox is a cloud storage service that allows users to store, share, and collaborate on files and documents online. The "Dropbox Support: tell us how we did" email is a great example of a Customer Survey email due to its clear communication, user-friendly design, and straightforward call to action, making it easy for recipients to provide their feedback and feel valued.

7) Netflix

Netflix, a leading streaming service, values customer feedback and engagement, as demonstrated by their "Netflix Values Your Opinion" email. This email is effective due to its clean and minimalistic design, clear subject line, and straightforward call to action, making it easy for recipients to understand the purpose and feel empowered to share their opinions.

8) MailChimp

MailChimp's "We Want to Hear from You" email is a prime example of a Customer Survey email due to its clean design and straightforward call to action. The simplicity and user-friendly layout empower recipients to engage without feeling overwhelmed, ensuring a seamless and effective survey experience.

9) Chewy

Chewy is a well-known online retailer specializing in pet food and pet-related products. The "Tell us what you think" email from Chewy stands out due to its clear and direct subject line, user-friendly call to action, and visually appealing design, making it easy for recipients to share their feedback and feel valued.

10) Squarespace

Squarespace is a company that provides website building and hosting services, known for its design-focused approach and user-friendly tools. The "Customer Support Survey Email Design from Squarespace" stands out due to its clean and simple design, clear call to action, and focus on user engagement, making it easy for recipients to provide valuable feedback.

Why you should use Flodesk to help create your emails

With Flodesk, creating visually stunning and effective customer survey emails is a breeze. Our intuitive design tools and customizable templates empower you to craft emails that not only look great but also drive engagement and feedback effortlessly.

Wrapping up

Flodesk makes it incredibly easy to create visually stunning and effective customer survey emails. With our intuitive design tools and customizable templates, you can craft emails that not only look great but also drive engagement and feedback effortlessly.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list with ease. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a straightforward way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.