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Customer Feedback Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Customer Feedback that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Customer Feedback emails.

What should go into customer feedback emails?

A good Customer Feedback email is concise and personalized, making the recipient feel valued and heard. It should include a clear call to action, encouraging the customer to share their thoughts and experiences.

  • Personalized Greeting: Start with a warm, personalized greeting using the customer's name. For example, "Hi [Customer Name], we hope you're enjoying your recent purchase!"
  • Purpose Statement: Clearly state the purpose of the email. For instance, "We'd love to hear your thoughts on our product/service to help us improve."
  • Specific Questions: Ask specific, targeted questions to get detailed feedback. Examples include, "What did you like most about our product?" or "How can we improve your experience?"
  • Call to Action: Include a clear and compelling call to action. Phrases like "Share your feedback now" or "Take our quick survey" work well.
  • Gratitude and Incentives: Express gratitude and, if possible, offer an incentive for their time. For example, "Thank you for your feedback! As a token of our appreciation, enjoy 10% off your next purchase."
  • Contact Information: Provide a way for customers to reach out if they have further comments or questions. "Feel free to reply to this email or contact our support team at [email address]."

Let's jump into it and explore 10 email examples of good Customer Feedback emails!

10 customer feedback email examples

1) RIND Snacks

RIND Snacks

RIND Snacks, a brand in the food/snack industry, excels in customer engagement with their "Still into us?" email. This email is a prime example of effective customer feedback communication due to its clear, direct subject line and a design that encourages user interaction, making it easy for customers to share their opinions and feel valued.

2) Miro

Miro

Miro, an online collaborative whiteboarding platform, effectively engages its users with a straightforward and enticing offer: "Join a Miro Research session and get a $50 gift card!" This email is a great example of customer feedback communication because it provides a clear incentive for participation, empowering users to contribute to product development while feeling valued and rewarded.

3) Invision

Invision

Invision's "We want to hear from you" email is a prime example of effective customer feedback communication. Its clean design and straightforward message make it easy for users to share their thoughts, empowering them to contribute to the product's development while feeling valued and heard.

4) Everlane

Everlane

Everlane's "Smiles Davis, share your thoughts!" email stands out as a Customer Feedback email due to its clean, modern design and direct call to action. The personalized greeting and clear invitation to provide feedback empower users to share their opinions effortlessly, aligning with Everlane's commitment to transparency and user engagement.

5) Dropbox

Dropbox

Dropbox is a cloud-based file storage and collaboration platform that allows users to store, share, and access files from anywhere. The "Dropbox Support: tell us how we did" email is effective because it directly asks users for feedback after a support interaction, demonstrating that Dropbox values customer input and is committed to improving its service. The email's clean, minimalistic design and straightforward call to action make it easy for users to respond, empowering them to shape the quality of service they receive.

6) MailChimp

MailChimp

MailChimp's "We want to hear from you" email stands out due to its clean design and straightforward message, making it easy for users to share their thoughts. The email empowers users by valuing their input and providing a simple, direct way to contribute to product improvements.

7) Netflix

Netflix

Netflix is a leading streaming service that offers a wide variety of TV shows, movies, and original content to millions of subscribers worldwide. The "Netflix Values Your Opinion" email is effective because it directly communicates the importance of user feedback, featuring a clean and user-friendly design that makes it easy for recipients to share their thoughts and feel valued.

8) Taylor Stitch

Taylor Stitch

Taylor Stitch is a brand dedicated to quality apparel and customer engagement, as shown by their proactive approach in seeking feedback from customers about recent purchases. Their email is a strong example of a Customer Feedback email because it is timely, relevant, and focused on gathering actionable insights from real customers, demonstrating the company's commitment to valuing customer opinions and improving their products and services.

9) Chewy

Chewy

Chewy is an online retailer specializing in pet food and pet-related products, known for its customer-centric service and wide selection of pet supplies. The "Tell us what you think" email from Chewy features a clean and straightforward layout with clear sections for the sender, subject, and headline, using a simple and professional color scheme likely in Chewy’s signature blue and white. The email includes a clear call-to-action with a "Save Email" button and prompts users to sign up to comment, encouraging engagement and making it easy for customers to share their opinions.

10) Square

Square

Square's "Customer left you positive feedback" email is a prime example of effective customer feedback communication. Its clean design and straightforward message make it easy for users to understand and appreciate the feedback, empowering them to feel valued and engaged with the brand.

Why you should use Flodesk to help create your emails

With Flodesk, creating effective Customer Feedback emails is a breeze. Our intuitive platform empowers you to design visually appealing emails that resonate with your audience, ensuring your message is both clear and engaging. Simplify your email creation process and connect with your customers effortlessly.

Wrapping up

Flodesk

Flodesk makes creating effective Customer Feedback emails a breeze. Our platform is designed to help small businesses grow and monetize their email lists effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that connect with your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.