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Cross Sell Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for cross-sell that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective cross-sell emails.

What should go into cross sell emails?

A good cross-sell email is concise and personalized, highlighting complementary products that add value to the customer's previous purchase. It should include a clear call-to-action and compelling visuals to capture the recipient's attention.

  • Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Customer Name], we thought you might like these!"
  • Relevant Product Suggestions: Offer products that complement the customer's previous purchase. Use phrases like "Since you bought [Product], you might love these too!"
  • Clear Call-to-Action: Encourage immediate action with a strong CTA. Examples include "Shop Now" or "Add to Cart."
  • Compelling Visuals: Use high-quality images of the suggested products to make them more appealing. Visuals should be clean and aesthetically pleasing.
  • Exclusive Offers: Provide special discounts or offers to incentivize the purchase. Phrases like "Get 10% off your next purchase" can be effective.
  • Easy Navigation: Ensure that the email layout is simple and easy to navigate. Use clear sections and buttons to guide the recipient smoothly through the email.

Let's jump into it and check out 10 email examples of good cross-sell emails!

10 cross sell email examples

1) Miro

Miro

Miro is a collaborative online whiteboard platform designed to help teams work together on projects, regardless of location or time zone. This email is a good cross-sell example because it highlights features that enable seamless collaboration and productivity, appealing to users of related tools or services.

2) Pearly

Pearly

Pearly's email, titled "This Year’s Best-Selling Bundle," showcases a selection of top-selling products, making it an effective cross-sell email. The email's clean design and clear call-to-action empower users to explore complementary products effortlessly, enhancing their shopping experience.

3) Teachable

Teachable

Teachable is an online platform that enables users to create and sell online courses and digital products, providing tools for course creation, sales, and student management. This email is a good cross-sell example because it highlights a new feature that allows users to sell Teachable products directly from their WordPress site, making it easier for creators to promote and sell their offerings seamlessly.

4) Burrow

Burrow

Burrow, a company specializing in seating and furniture, excels with its cross-sell email by showcasing their best-selling seating on sale. The email's clean design, clear call-to-action, and focus on user-friendly navigation make it an effective tool for encouraging additional purchases.

5) Posh Peanut

Posh Peanut

Posh Peanut, a brand likely in the fashion or retail space, excels with its "Trending for Fall & Selling Fast" email by creating urgency and relevance through its subject line. The email's clean design, clear call-to-action, and focus on seasonal trends make it an effective tool for engaging customers and driving additional purchases.

6) Gantri

Gantri

Gantri, a company specializing in design-focused lighting products, showcases its best-selling wall lights in a clean and visually appealing email. The straightforward subject line and user-friendly layout empower recipients to easily explore and purchase complementary products, enhancing their overall shopping experience.

7) Volkswagen

Volkswagen

Volkswagen is a globally recognized automotive manufacturer known for producing reliable, innovative, and stylish vehicles. The email titled "Spotto! It’s the colourful new T-Cross" effectively cross-sells by introducing a new product to existing or potential customers, leveraging the brand’s relationship with its audience to promote the T-Cross and encouraging recipients to consider an additional or alternative purchase.

8) Musicbed

Musicbed

Musicbed provides curated music licensing for filmmakers, advertisers, and creatives, offering a platform to discover and license high-quality music. This email is a good example of a cross-sell because it promotes a collection of music releases from the artist CHPTRS, encouraging users to explore and potentially license additional tracks, thereby increasing engagement and sales across their catalog.

9) Janji

Janji

Janji, a brand likely focused on running or athletic gear, captures attention with its email titled "Four New Colors. One Best-Selling Bag." The email's clean design, straightforward subject line, and user-friendly layout make it easy for recipients to explore new product options, enhancing their shopping experience with simplicity and visual appeal.

10) Rael

Rael

Rael's email, titled "You're In! Up to 50% Off Best-Selling Cycle Care," effectively captures attention with its clean design and clear call-to-action. The email's focus on offering significant discounts on popular products makes it a compelling cross-sell example, encouraging customers to explore and purchase complementary items with ease.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning cross-sell emails that captivate your audience. Our intuitive platform empowers you to design personalized, high-converting emails with ease, ensuring your messages are both beautiful and effective.

Wrapping up

Flodesk

Flodesk makes it easy to create visually stunning cross-sell emails that captivate your audience. With our intuitive platform, you can design personalized, high-converting emails effortlessly, ensuring your messages are both beautiful and effective.

Our tools are designed for small businesses, helping you grow and monetize your email list without the need for coding or design skills. Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

In conclusion, using Flodesk can transform your email marketing strategy, making it easier to engage your audience and drive revenue. Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.