Staring at a blank page trying to write a cold email can be tough. That's where having a good template comes in handy, giving you a starting point so you're not building from scratch every time.
Using a template provides a proven structure, which lets you focus on personalizing your message to connect with your recipient. Here are five different types of cold email templates to help you get your message across effectively.
<template>
Subject: Idea for [Their Goal]
Hi [Prospect's Name],
I was just looking at [Prospect's Company Name] and noticed [mention a specific project, article, or company initiative]. It seems like a key focus for you is [their goal, e.g., improving user engagement or growing your audience].
Many teams struggle to create emails that look great and convert without spending hours on design. We built our platform to solve that, giving you tools to build on-brand emails that just work.
Based on your work, I think our [specific feature, e.g., intuitive email builder or template library] could help your team at [Prospect's Company Name] save time while creating campaigns that capture your brand's aesthetic.
Are you open to a 15-minute chat next week to see if it’s a good fit?
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website Link]
</template>
<template>
Subject: Introduction from [Mutual Connection's Name]
Hi [Recipient's Name],
I'm reaching out because our mutual connection, [Mutual Connection's Name], suggested we connect. I was recently speaking with them about [shared interest or industry], and they mentioned your work in [their field or specific project].
I've been following your work at [Recipient's Company] and was particularly interested in your recent [article, talk, or project]. Your perspective on [specific detail] was really insightful.
Given our shared interest in [topic], I thought it would be great to connect. Would you be open to a brief chat sometime in the coming weeks? I'm keen to learn more about your experience.
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website Link]
</template>
<template>
Subject: Introducing: [Product/Feature Name]
Hi [Recipient's Name],
We've been working on something new to help you [achieve a specific goal, e.g., grow your list], and we're excited to share it with you today.
We're launching [Product/Feature Name], a new tool designed to help you [solve a specific problem, e.g., create beautiful forms that convert]. We built this because we saw how much time creators spend trying to [describe the struggle, e.g., make their opt-in forms match their brand].
With [Product/Feature Name], you can now [key benefit 1] and [key benefit 2] in just a few clicks. It’s designed to be intuitive and visually focused, so you can get back to what you do best.
Ready to give it a try? You can explore the new feature inside your account now.
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website Link]
</template>
<template>
Subject: You're invited: [Event Name]
Hi [Recipient's Name],
We're hosting an online [webinar/workshop] we think you’ll find valuable, and we’d love for you to be there.
It’s called [Event Name], and it’s happening on [Date] at [Time]. We’re bringing together a few voices in the [industry/field] to talk about [event topic]. The goal is to give you clear, actionable ideas to help you [achieve a specific goal, e.g., grow your business with email].
You can learn more about the speakers and save your spot by registering here: [Link to Registration Page].
Hope to see you there.
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website Link]
</template>
<template>
Subject: Partnership idea: [Your Company Name] + [Their Company Name]
Hi [Recipient's Name],
I've been following [Their Company Name] and admire how you're helping [describe their audience, e.g., creative entrepreneurs] achieve [a specific goal, e.g., build their brand]. Your commitment to [mention a shared value, e.g., beautiful design or authentic marketing] really stands out.
At Flodesk, we're focused on helping small businesses create emails that look great and feel personal. We believe our audiences have a lot in common, and a partnership could be a natural fit.
I have an idea for how we could collaborate to bring value to both of our communities, such as [propose a specific collaboration, e.g., a joint webinar, co-created content, or an affiliate program]. I believe that by working together, we can help our audiences [mention a shared outcome, e.g., grow their businesses more effectively].
Are you open to a quick chat next week to explore if this is a good fit?
Best,
[Your Name]
[Your Title]
[Your Company Name]
[Your Website Link]
</template>
These cold email templates give you a solid foundation, and Flodesk provides the platform to bring them to life. We built our tools for small businesses, focusing on an intuitive experience that lets you design and send emails without any coding or design background. Our goal is to help you grow your email list and use it to generate revenue, all in a straightforward way.
With our email builder, powerful automations, and visually appealing forms, you have everything you need for effective email marketing. Over 100,000 businesses use Flodesk to send emails that connect with their audience and convert. We give you the tools for sophisticated email marketing, minus the usual complexity.
Cold emailing is much less intimidating when you have a proven template to guide you. These examples provide a starting point, but the right platform is what turns a good template into a successful campaign.
Flodesk gives you the tools to create on-brand emails that people actually want to open. If you're ready to build and send emails without the steep learning curve, sign up and start creating.
