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10 Best Cart Abandon Email Examples and Tips

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In this article, you'll find 10 email examples for cart abandonment that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own.

What should go into cart abandon emails?

A good cart abandon email is personalized and includes a clear call-to-action, reminding the customer of the items they left behind while offering an incentive to complete the purchase. It should also create a sense of urgency and provide easy navigation back to the cart.

  • Personalized Greeting: Start with a friendly, personalized greeting like "Hey [Customer's Name], we noticed you left something behind!"
  • Reminder of Abandoned Items: Include images and descriptions of the items left in the cart, such as "Your stylish new shoes are still waiting for you!"
  • Clear Call-to-Action: Use a strong, direct call-to-action like "Complete Your Purchase Now" or "Get It Before It's Gone!"
  • Incentive to Return: Offer a discount or free shipping to entice the customer back, for example, "Use code SAVE10 for 10% off your order!"
  • Sense of Urgency: Create urgency with phrases like "Hurry, items in your cart are selling fast!" or "Limited stock available!"
  • Easy Navigation: Provide a direct link back to the cart, such as "Click here to return to your cart and complete your purchase."

Let's jump into it!

1. Pestie

Pestie's cart abandonment email, titled "Did a bug crash your order?", effectively captures attention with a playful subject line and a personalized approach. The email excels by clearly reminding customers of their abandoned items and offering a direct link to complete the purchase, making it easy for them to return and finalize their order.

2. Brew Tea Co

Brew Tea Co's cart abandonment email, titled "Your tea is right where you left it," stands out for its simplicity and effectiveness. The email excels by providing a clear reminder of the abandoned items and a straightforward call-to-action, making it easy for customers to return and complete their purchase.

3. New York Magazine

New York Magazine's cart abandonment email, titled "Just for You: 20% Off," effectively captures attention with a personalized discount offer. This approach not only reminds customers of their abandoned items but also provides a compelling incentive to complete their purchase, making it an excellent strategy for recovering lost sales.

4. Designmodo

Designmodo's cart abandonment email stands out for its visually appealing design and clear call-to-action. The email effectively captures attention with its sleek layout and provides an easy path for customers to return and complete their purchase.

5. Altitude Sports

Altitude Sports' email titled "Vallier—discover more" effectively captures attention with its sleek design and clear messaging. The company excels in engaging its audience by providing a visually appealing layout and a compelling call-to-action, encouraging recipients to explore the Vallier collection further.

6. Meow Meow Tweet

Meow Meow Tweet's cart abandonment email, titled "The cat's in your bag!", captures attention with its playful and engaging subject line. This approach not only grabs the recipient's interest but also encourages them to revisit their cart and complete their purchase.

7. SeaVees

SeaVees, a brand known for its stylish and comfortable footwear, excels with its cart abandonment email titled "Don't Miss Out on Your Perfect Pair of Boots." This email is effective because it directly addresses the recipient's interest in a specific product and creates a sense of urgency, encouraging them to complete their purchase.

8. Bite

Bite's cart abandonment email, titled "Hey! You left this behind," captures attention with a friendly and engaging subject line. The email excels by providing a clear reminder of the abandoned items and a straightforward call-to-action, making it easy for customers to return and complete their purchase.

9. Lamborghini

Lamborghini's cart abandonment email, titled "Can't Decide?", captures attention with its sleek and luxurious design, reflecting the brand's high-end image. The email excels with its bold typography and striking visuals, making it easy for recipients to remember their abandoned items and encouraging them to complete their purchase.

10. Moment

Moment's cart abandonment email, titled "Your Gear is Waiting," effectively captures attention with its clear and direct subject line. The email excels by providing a straightforward reminder of the abandoned items and a compelling call-to-action, making it easy for customers to return and complete their purchase.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning cart abandonment emails that captivate your customers and drive them back to complete their purchase. Its intuitive drag-and-drop interface empowers you to create personalized, visually appealing emails in minutes, ensuring your message stands out and resonates with your audience.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE