Brand Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Brand that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing Brand emails.

What should go into brand emails?

A good Brand email is visually appealing and clearly communicates the brand's message while engaging the reader with personalized content. The most important unique aspects include a strong visual identity and a clear call-to-action that aligns with the brand's goals.

• Eye-catching Subject Line: Use phrases like "Unlock Exclusive Access" or "Your Special Offer Inside" to grab attention and entice the reader to open the email.
• Personalized Greeting: Start with a friendly and personalized greeting such as "Hi [Name]," to make the reader feel valued and connected to the brand.
• Compelling Visuals: Incorporate high-quality images and brand colors to create a visually appealing layout that reflects the brand's identity.
• Clear Call-to-Action: Use direct and action-oriented phrases like "Shop Now" or "Learn More" to guide the reader towards the desired action.
• Engaging Content: Provide valuable and relevant information that resonates with the reader, such as "Discover our new collection" or "Join our community for exclusive perks."
• Footer with Contact Information: Include essential details like social media links, customer service contact, and an easy way to unsubscribe to build trust and transparency.

Let's jump into it and explore 10 email examples of good Brand emails!

10 brand email examples

1) M&S

M&S, a renowned UK-based retailer, showcases its new sports brands through a clean and professional email design. This email stands out as a good Brand email due to its simplicity, clear call-to-action, and visually engaging layout that empowers users to make informed purchasing decisions.

2) Soft Services

Soft Services' email, titled "Now serving: warm gestures and grand gifts for those near and dear," exemplifies a good Brand email through its clean design and clear call-to-action. The visually appealing layout and straightforward messaging empower users to engage with the brand effortlessly.

3) Lego

Lego's email, titled "Branch out with a new floral set, LEGO® Fan," effectively communicates the brand's message through a visually appealing and nature-inspired theme. This email stands out as a good Brand email due to its clear subject line, engaging visuals, and straightforward call-to-action, making it easy for customers to connect with the brand and explore new products.

4) Bandit

Bandit's email, titled "New Member Benefits," stands out as a Brand email due to its clean design and clear call-to-action. The visually appealing layout and straightforward messaging empower users to engage with the brand effortlessly, making it easy for new members to understand and appreciate the benefits offered.

5) Thomas & Vine

Thomas & Vine is a footwear brand known for its stylish and high-quality designs, recently introducing a new line called Vance Footwear. The email announcing Vance Footwear is effective due to its clear subject line, visually appealing layout, and straightforward call-to-action, making it easy for users to engage with the new brand effortlessly.

6) Corniche®

Corniche®'s email, titled "See La Grande Corniche in a New Light with First-Ever Luminous Features," stands out due to its clean design and clear call-to-action. The visually appealing layout and straightforward messaging empower users to engage with the brand effortlessly, making it easy to appreciate the new luminous features.

7) Better Brand

Better Brand's email, titled "3 Tips to Embrace Self-Care," effectively captures attention with its clean design and clear call-to-action. The visually appealing layout and straightforward messaging empower users to engage with the brand effortlessly, making it easy to appreciate the self-care tips provided.

8) Loeffler Randall

Loeffler Randall is a fashion brand known for its stylish footwear, handbags, and accessories, often characterized by a modern, feminine aesthetic. The email titled "Your Welcome Code Expires Soon" is a good example of a Brand email due to its clear subject line that creates urgency and its likely clean, visually appealing design that empowers users to take action on the promotional offer.

9) Altitude Sports

Altitude Sports is an online retailer that sends marketing emails about new brands or products, such as "Satisfy." The email titled "NEW BRAND | Satisfy" features a clean, organized layout with clear navigation tabs, prominent call-to-action buttons, and visually accessible social sharing options, making it easy for users to engage with the content effortlessly.

10) Formula Fig

Formula Fig's email, titled "We're celebrating women-led brands with a gift for you," exemplifies a great Brand email through its clean design and clear call-to-action. The visually appealing layout and straightforward messaging empower users to engage with the brand effortlessly, making it easy to appreciate the celebration of women-led brands.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Brand emails that captivate your audience. Our intuitive platform empowers you to design beautiful, personalized emails with ease, ensuring your brand's message is both clear and engaging.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Sign up for Flodesk today and start creating stunning emails that captivate your audience. Join Flodesk now.