5 Great Auto Sales Follow Up Email Templates To Copy & Paste

Following up with potential car buyers is a critical part of the sale. A great email keeps you top-of-mind and moves the conversation forward.

Using a template as your starting point makes the whole process easier, giving you a solid framework so you can write your follow-ups quickly and with confidence.

Tips for writing Auto Sales Follow Up Emails

• Go beyond their name.Mention the specific car they looked at and something you talked about in person. If they were excited about the sound system, send a link to its specs. This proves you're not just another salesperson sending a generic blast.
• Write a subject line that cuts through the noise.Forget "Checking in." Get right to it with something like, "That red SUV" or "A quick video of the Forester." It’s personal, direct, and much more likely to get opened.
• Always add value.Don't just ask if they're ready to buy. Send them something useful, like a link to a great review of the car, a comparison against a model they mentioned, or an alert that a new color just arrived. Make every email a helpful resource.
• Keep the next step simple.End with a clear, low-pressure call to action. Instead of a hard sell, make it an easy yes. Try, "Reply to this email with any questions" or "Want me to hold the keys for a test drive this Saturday?" It keeps the conversation going without being pushy.

Types of Auto Sales Follow Up Email Templates we will cover

1. Thank You Email Template
2. Test Drive Reminder Email Template
3. Purchase Anniversary Email Template
4. Service Reminder Email Template
5. Special Offer Email Template

5 Auto Sales Follow Up Email Templates

1) Thank You Email Template

<template>

Subject: Following up on the [Car Model and Year]

Hi [Customer Name],

It was great meeting you earlier today. Thanks for stopping by to take a look at the [Car Model and Year].

I remember you mentioned [Specific detail from conversation, e.g., the cargo space for your dog], so I thought you might find this [Relevant link or information, e.g., video on the car’s features] helpful.

Let me know if any questions come up as you think things over. I'm here to help.

Best,

[Your Name]

[Your Position]

[Dealership Name]

[Your Phone Number]

</template>

2) Test Drive Reminder Email Template

<template>

Subject: Your test drive confirmation for the [Car Model and Year]

Hi [Customer Name],

This is a quick reminder that you're scheduled for a test drive of the [Car Model and Year] on [Date] at [Time].

I have the car ready for you. I'm looking forward to getting you behind the wheel so you can see how it feels on the road.

If your plans change or you have any questions, please reply to this email. Otherwise, I'll see you then.

Best,

[Your Name]

[Your Position]

[Dealership Name]

[Your Phone Number]

</template>

3) Purchase Anniversary Email Template

<template>

Subject: Happy [Number]-Year Anniversary with your [Car Model]!

Hi [Customer Name],

It's been [Number] year(s) since you drove home in your [Car Model and Year], and we wanted to mark the occasion. We hope you've been enjoying every drive.

As a thank you for being a valued customer, we'd like to offer you a [Specific offer, e.g., complimentary car wash, 10% off your next service] on your next visit.

If you're thinking about your next vehicle or have any questions about your current one, feel free to reach out. We're always here to help.

Best,

[Your Name]

[Your Position]

[Dealership Name]

[Your Phone Number]

</template>

4) Service Reminder Email Template

<template>

Subject: Time for your [Car Model]'s scheduled service

Hi [Customer Name],

This is a reminder that your [Car Model and Year] is due for its scheduled maintenance. Regular service is key to keeping your vehicle in top condition.

Our records show you're approaching the [Mileage or Time Interval] service. We can take care of the [List of key services, e.g., oil change, tire rotation, and multi-point inspection] to keep everything running perfectly.

You can schedule your appointment easily through our online portal: [Link to scheduling page]. If you'd prefer, just give our service department a call at [Service Department Phone Number].

Let us know if you have any questions. We're here to help.

Best,

[Your Name]

[Your Position]

[Dealership Name]

[Your Phone Number]

</template>

5) Special Offer Email Template

<template>

Subject: A special offer on the [Car Model and Year]

Hi [Customer Name],

We're reaching out with a special offer we think you'll appreciate. For a limited time, we're offering [Specific offer, e.g., 0% financing for 48 months, $1,000 cash back] on the [Car Model and Year].

This is a great opportunity to get into the car you were looking at with an added incentive. This offer is valid until [Expiration Date], so we wanted to make sure you were aware.

If you'd like to take advantage of this, or if you have any questions, reply to this email or give me a call. I can get everything ready for you.

Best,

[Your Name]

[Your Position]

[Dealership Name]

[Your Phone Number]

</template>

What about using Flodesk?

Now that you have these templates, you need an effective way to send them. Flodesk is built to help small businesses like yours manage customer emails with ease. You don’t need a background in coding or design to create and automate follow-ups that keep the conversation going with potential buyers.

With an intuitive email builder, powerful automations, and effective forms, Flodesk gives you a complete toolkit for your email marketing. Over 100,000 businesses use our platform to send emails that look good and get results. We provide everything you need to engage your audience, all in one straightforward system.

Wrapping up

Effective follow-up is what turns a showroom visit into a sale. These templates give you a starting point to build relationships and keep your dealership top-of-mind.

Flodesk provides the tools to send these emails consistently and effectively. Sign up to start turning your leads into loyal customers.