Following up with potential car buyers is a critical step in turning a test drive into a sale. It’s your opportunity to build on that initial connection and stay on their radar.
Using a template streamlines the process, ensuring you send a clear and effective message every time. We’ve gathered five essential follow-up email templates to help you do just that.
<template>
Subject: Following up on your visit to [*Dealership Name*]
Hi [*Customer Name*],
It was a pleasure meeting you earlier today. I enjoyed showing you the [*Year, Make, Model*] and our conversation about [*mention a specific topic from your conversation*].
To help with your research, here is the [*brochure, video, or review*] we discussed. I also wanted to point out a feature I forgot to mention: [*a specific feature you didn't mention*].
Let me know if any questions come up. Are you available for a quick call tomorrow to discuss the next steps?
All the best,
[*Your Name*]
[*Your Position*]
[*Dealership Name*]
[*Your Phone Number*]
</template>
<template>
Subject: Confirming your test drive for the [*Year, Make, Model*]
Hi [*Customer Name*],
This is a reminder about your test drive appointment for the [*Year, Make, Model*] scheduled for [*Date*] at [*Time*].
We have the car ready for you at [*Dealership Name*]. Please remember to bring your driver's license.
If you need to reschedule or have any questions before you arrive, just reply to this email. We look forward to seeing you.
Best,
[*Your Name*]
[*Your Position*]
[*Dealership Name*]
[*Your Phone Number*]
</template>
<template>
Subject: Celebrating one year with your [*Make, Model*]!
Hi [*Customer Name*],
It’s hard to believe it’s already been a year since you drove home in your [*Year, Make, Model*]. We hope you’ve been enjoying the ride.
We wanted to check in and see how you’re finding the car. If you’re thinking about routine maintenance, our service team is here to help keep it in top condition. We also have some information on your vehicle's current trade-in value if you're curious.
Let us know if there is anything you need. We’re here to help.
Best regards,
[*Your Name*]
[*Your Position*]
[*Dealership Name*]
[*Your Phone Number*]
</template>
<template>
Subject: It's time for your [*Make, Model*]'s scheduled maintenance
Hi [*Customer Name*],
According to our records, your [*Year, Make, Model*] is due for its [*mention specific service, e.g., oil change, tire rotation*]. Keeping up with routine maintenance is the best way to ensure your vehicle performs reliably and safely.
Our certified technicians are ready to help. You can book your service appointment online at your convenience: [*Link to Service Booking Page*]. If you'd rather speak with someone, just give our service department a call at [*Service Department Phone Number*].
We look forward to seeing you soon.
Best,
[*Your Name*]
[*Your Position*]
[*Dealership Name*]
[*Your Phone Number*]
</template>
<template>
Subject: An exclusive offer on the [*Year, Make, Model*]
Hi [*Customer Name*],
I'm reaching out because you recently expressed interest in the [*Year, Make, Model*]. A special promotion just became available, and I wanted to make sure you were aware of it.
For a limited time, we can offer you [*describe the specific offer, e.g., a $500 discount, 0% APR for 36 months, an additional $1,000 on your trade-in*]. This is not a widely advertised deal and is only valid until [*End Date*].
If you would like to take advantage of this offer, let me know. Are you available to connect briefly this week to discuss it?
All the best,
[*Your Name*]
[*Your Position*]
[*Dealership Name*]
[*Your Phone Number*]
</template>
While these five auto sales follow-up templates provide a great starting point, you need a simple way to send and manage them. Flodesk offers intuitive email marketing tools built for small businesses, helping you grow your email list and turn it into revenue. You can create, send, and automate your communications without needing any coding or design skills.
Our platform is designed to be straightforward, giving you the tools to build emails that engage your audience. With an easy-to-use email builder, effective automations, and clean forms, Flodesk provides everything you need for your email marketing, minus the usual complexity. Join the many businesses who use our platform to send emails that connect with their customers.
Effective follow-up turns interest into sales, and having the right message is essential. These templates provide a clear path for every customer interaction.
Flodesk gives you the tools to send and manage these communications with ease. Sign up to start building emails that connect with your audience.
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