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Apparel Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Apparel that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing emails.

What should go into apparel emails?

A good apparel email is visually appealing and highlights the unique features of the clothing, such as fabric quality and design details. It should also include clear calls to action that encourage customers to explore and purchase the items.

  • Eye-catching Subject Line: Use phrases like "New Arrivals Just for You" or "Exclusive Sale on Summer Collection" to grab attention immediately.
  • High-Quality Images: Showcase the apparel with professional photos that highlight the texture, color, and fit. Words like "luxurious fabric" or "perfect fit" can enhance the visual appeal.
  • Engaging Copy: Write concise and compelling descriptions that focus on the benefits of the apparel. Phrases like "Feel the comfort" or "Stand out in style" can be effective.
  • Clear Call to Action: Include buttons or links with phrases like "Shop Now" or "Discover More" to guide the reader towards making a purchase.
  • Personalization: Use the recipient's name and tailor the content to their preferences. For example, "Hi [Name], we thought you'd love these new arrivals!"
  • Exclusive Offers: Mention any special discounts or limited-time offers to create a sense of urgency. Phrases like "Limited Time Offer" or "Exclusive Discount for You" work well.

Let's jump into it and check out 10 email examples of good apparel emails!

10 apparel email examples

1) Sporty & Rich

Sporty & Rich

Sporty & Rich is an apparel brand known for its clean and effective email designs. Their "In Focus: Terry Sets" email stands out for its simplicity and aesthetic appeal, making it easy for users to engage with the content and feel empowered to make a purchase.

2) New Balance

New Balance

New Balance's "Welcome to New Balance" email is a prime example of effective apparel email marketing. Its clear branding, responsive design, and straightforward messaging make it easy for users to engage and feel welcomed, setting a strong first impression that encourages further interaction with the brand.

3) Fjällräven

Fjällräven

Fjällräven's "Product in Focus: Vidda Pro Trousers" email is a great example of how to effectively showcase apparel to customers. The email's clean design and focus on the product's key features make it easy for users to understand the benefits and feel confident in making a purchase.

4) FLAN Labs

FLAN Labs

FLAN Labs' "SS24 Spicy Summer Sale" email stands out for its clean design and focus on seasonal promotions, making it easy for users to engage with the content. The email's straightforward layout and clear calls to action empower users to explore and take advantage of the summer sale effortlessly.

5) Curly Wolf

Curly Wolf

Curly Wolf's "Welcome - 20% Off Your Order" email is a prime example of effective email marketing. The email's simplicity, clear incentive, and user-friendly design make it easy for new subscribers to feel welcomed and empowered to make a purchase, showcasing the brand's commitment to engaging and converting customers efficiently.

6) Speedland

Speedland

Speedland's "The Best Trail Footwear on the Market" email excels in its clean design and focus on the product's unique features. The straightforward layout and clear imagery make it easy for users to understand the benefits and feel confident in making a purchase.

7) Oakley

Oakley

Oakley is a globally recognized brand known for its high-performance sports and lifestyle products, particularly eyewear such as sunglasses and goggles. The "DROP ALERT: Oakley X SATISFY" email is effective because it uses a clean, modular layout with high-quality imagery and clear calls to action, making it easy for users to engage with the content and feel empowered to explore the new product drop.

8) COLD CULTURE

COLD CULTURE

COLD CULTURE's "YOUR 10% OFF DISCOUNT AWAITS" email is a standout example of apparel email marketing. Its clean design and clear call to action make it easy for users to engage with the content and feel empowered to take advantage of the discount.

9) Rapha

Rapha

Rapha is a well-known cycling apparel and lifestyle brand. Their "Data Print revisited" email stands out for its clean design and focus on the product's unique features, making it easy for users to engage with the content and feel confident in making a purchase.

10) Peloton

Peloton

Peloton's "Crush the Spring, Own the Summer" email is a prime example of effective apparel email marketing. Its clean design, high-quality imagery, and clear calls to action make it easy for users to engage with the content and feel empowered to explore and purchase the featured products.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning apparel emails that captivate your audience. Our intuitive design tools and customizable templates empower you to highlight your products' unique features, ensuring your emails are both beautiful and effective.

Wrapping up

Flodesk

Flodesk offers the most user-friendly email marketing tools for small businesses, making it easy to grow and monetize your email list. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a straightforward way.

With the world’s most intuitive email builder, powerful automations, and aesthetically pleasing forms, Flodesk provides everything you need for effective email marketing—without the complexity. Our platform empowers you to highlight your products' unique features, ensuring your emails are both visually appealing and effective.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.