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Airlines Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for airlines that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing airline emails.

What should go into airlines emails?

A good airline email is visually appealing and provides clear, concise information tailored to the traveler's needs. It should include unique elements like flight details, personalized offers, and loyalty program updates to engage and inform the recipient effectively.

  • Clear Subject Line: Grab attention with phrases like "Your Upcoming Flight Details" or "Exclusive Offer Just for You."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Hello, John!"
  • Flight Information: Include essential details like departure time, gate number, and any changes to the itinerary. For example, "Your flight to New York departs at 3:00 PM from Gate 12."
  • Special Offers: Highlight exclusive deals or upgrades available to the recipient, like "Upgrade to First Class for just $99!"
  • Loyalty Program Updates: Inform the recipient about their current points balance and how they can use it, such as "You have 5,000 miles ready to redeem!"
  • Call to Action: Encourage immediate action with phrases like "Check-in Now" or "Book Your Next Trip."

Let's jump into it and explore 10 email examples of good airline emails!

10 airlines email examples

1) Going

Going

Going, formerly known as Scott’s Cheap Flights, is an email service that notifies users about airline deals, such as opportunities to earn up to 90k bonus airline miles. This email is a good example because it is straightforward, visually appealing, and effectively communicates a valuable offer to travelers, empowering them to make informed decisions and maximize their rewards.

2) Asiana Airlines

Asiana Airlines

Asiana Airlines' email effectively communicates important information about mileage expiration status, ensuring that customers are well-informed and can take timely action. The email's clean design and clear messaging make it easy for recipients to understand their mileage status, empowering them to manage their rewards efficiently.

3) Earthfolk

Earthfolk

Earthfolk's email, titled "Is this the world's most sustainable city?", uses a friendly and eco-conscious approach to engage recipients. Its clear and concise subject line, combined with visually appealing elements, makes it an excellent example for airlines to communicate sustainability initiatives and eco-friendly travel options to their customers.

4) Southwest Airlines

Southwest Airlines

Southwest Airlines' email stands out due to its generous offer of up to 100,000 bonus points, which is a significant incentive for customer engagement and loyalty. The email's personalized subject line and visually appealing design make it easy for recipients to understand the offer and take action, empowering them to maximize their rewards efficiently.

5) Slickdeals

Slickdeals

Slickdeals is a platform that helps users find the best deals and discounts on various products and services. The company did a good job with this email by offering a clear and compelling incentive of up to 100,000 bonus points, making it easy for recipients to understand the value and take immediate action. The visually appealing design and personalized subject line further enhance user engagement and empowerment.

6) Delta

Delta

Delta's email, titled "Select Your Meal Before Your ATL Flight," is a prime example of how to engage customers by offering them the convenience of pre-selecting their in-flight meal. The clean design and clear call to action empower users to make choices that enhance their travel experience, while the visually appealing layout ensures the information is easily digestible.

7) Scott's Cheap Flights

Scott's Cheap Flights

Scott's Cheap Flights is a service that finds and shares cheap flight deals with subscribers, providing timely and relevant travel insights. This email effectively addresses the current issue of the pilot shortage and its impact on airfare, empowering users with valuable information to make informed travel decisions.

8) Air Canada

Air Canada

Air Canada is the largest airline in Canada, offering a comprehensive network of domestic and international flights. This email is a good example because it promotes the Elite Status loyalty program with clear messaging and a visually appealing layout, empowering users by outlining benefits and providing easy navigation options.

9) KLM

KLM

KLM's email, titled "A personal message from our CEO," stands out with its clear and concise subject line, making it immediately engaging. The email's design elements, though not visible in the provided HTML, are implied to be user-friendly and visually appealing, ensuring that the message is effectively communicated and easy to digest for recipients.

10) Aero

Aero

Aero's email, titled "London, Ibiza, Mykonos, Nice: the choice is yours," showcases a clean, modern layout with a focus on luxury destinations, empowering users to make their own travel choices. The email's clear subject line and likely use of high-quality imagery make it visually appealing and easy to navigate, enhancing the overall user experience.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning airline emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging messages that resonate with your travelers, ensuring a seamless and impactful communication experience.

Wrapping up

Flodesk

Flodesk's intuitive design tools and customizable templates make it easy to create visually stunning airline emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your travelers and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our email builder, powerful automations, and elegant forms provide everything you need for effective email marketing—without the complexity.

In conclusion, creating effective airline emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that truly resonate with your audience. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.