5 Great Affiliate Welcome Email Templates To Copy & Paste

Making a great first impression on your new affiliates is key to a successful partnership. We're sharing five affiliate welcome email templates to help you start things off on the right foot.

Using a template gives you a proven structure to build from, so you can welcome new partners effectively without starting from scratch.

Tips for Writing Affiliate Welcome Emails

• Go beyond the first name. A little personalization goes a long way. If you can, reference their website or social media in your welcome. It shows you’ve actually looked at their application and are excited to partner with them specifically, not just another faceless affiliate.
• Give them their link immediately. This is the single most important thing your new affiliate needs. Put their unique tracking link front and center, making it easy to see and copy. Don't make them hunt for it. This empowers them to start promoting right away.
• Set clear expectations. Briefly cover the most important details: the commission rate, when and how they get paid, and any major dos and don'ts. This transparency builds trust from day one and helps avoid confusion down the road.
• Arm them with resources. Make it incredibly simple for them to succeed. Link to a resource hub or folder with brand assets, logos, product descriptions, and even some pre-written copy. When you make it easy for them to promote you, they're more likely to do it.

Types of Affiliate Welcome Email Templates We Will Cover

1. Introduction Email Template
2. Onboarding Email Template
3. Incentive Email Template
4. Program Details Email Template
5. Success Tips Email Template

5 Affiliate Welcome Email Templates

1) Introduction Email Template

<template>

Subject: You're in! Welcome to the [Your Company Name] Affiliate Program

Hi [Affiliate Name],

Welcome to the [Your Company Name] affiliate program. We've reviewed your application and believe your work on [Affiliate's Website/Social Media] is a great fit for our brand. We're excited to partner with you.

This first email is to give you what you need most: your unique affiliate link. You can start using it right away to earn commissions.

[Your Affiliate Link]

In the coming days, we'll send over more information to help you get started, including our brand assets, payment details, and best practices for promotion.

We're looking forward to a successful partnership.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

2) Onboarding Email Template

<template>

Subject: Your Guide to Getting Started with the [Your Company Name] Affiliate Program

Hi [Affiliate Name],

This email is your guide to getting started. We've put together everything you need to begin promoting [Your Company Name] and earning commissions.

To make things as simple as possible, we've created a resource hub just for our affiliates. In it, you'll find:

• Our brand assets, including logos and color palettes
• Pre-written copy and promotional materials
• High-quality product images and descriptions

You can access the resource hub here: [Link to Resource Hub]

We believe in transparency, so here are the key details of our program: your commission rate is [Commission Rate], and payments are sent via [Payment Method] on the [Payment Schedule, e.g., first of the month]. For a full breakdown of our terms, please see our program policy page: [Link to Program Policy].

Here is your unique affiliate link again for easy access:

[Your Affiliate Link]

We're here to help you succeed. If you have any questions, just reply to this email.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

3) Incentive Email Template

<template>

Subject: Earn a [Bonus Amount] bonus to get started

Hi [Affiliate Name],

To help you get your first commission, we're offering a special incentive. For the next [Number of Days, e.g., 30 days], you can earn a [Bonus Amount] bonus on top of your standard commission.

To qualify, simply refer [Number of Sales/Sign-ups] new customers using your unique affiliate link before [End Date].

Here is your affiliate link for easy access:

[Your Affiliate Link]

We find that affiliates who share [Specific Tip, e.g., their personal experience with our product] see the most success. You can find promotional materials and brand assets in our resource hub to help you: [Link to Resource Hub].

We're here to help you succeed.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

4) Program Details Email Template

<template>

Subject: Key Details of the [Your Company Name] Affiliate Program

Hi [Affiliate Name],

This email breaks down the specifics of our affiliate program, including commissions, payments, and guidelines. We believe in transparency and want you to have everything you need to know upfront.

Here’s how it works:

• Commission Rate: You'll earn [Commission Rate, e.g., 20% recurring] for each customer who signs up through your link.
• Cookie Duration: Our cookie tracking lasts for [Cookie Duration, e.g., 30 days].
• Payments: We send payments via [Payment Method] on the [Payment Schedule, e.g., 15th of each month]. There is a minimum payout balance of [Payout Threshold, e.g., $50].

You can track all your referrals and earnings in your affiliate dashboard here: [Link to Affiliate Dashboard].

For a full overview of our terms, please see our program policy page: [Link to Program Policy].

If you have any questions, just reply to this email.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

5) Success Tips Email Template

<template>

Subject: A Few Tips for Success as a [Your Company Name] Affiliate

Hi [Affiliate Name],

We want to see you succeed. We've seen what works for our top affiliates, and we wanted to share a few of those strategies with you as you get started.

The most effective promotions come from a place of authenticity. Share your own experience with [Your Product/Service] and explain how it helped you. Your audience trusts your perspective more than anyone else's.

Instead of just listing features, focus on the transformation. Show your audience how [Your Product/Service] can solve a specific problem they face, like [Example Problem, e.g., creating beautiful emails without any code].

Don't forget about the resources we've provided. Using our high-quality images and brand assets will make your content look professional and align with our aesthetic. You can find everything here: [Link to Resource Hub].

Here is your unique affiliate link to use in your promotions:

[Your Affiliate Link]

We're excited to see what you create. If you have any questions or want to brainstorm ideas, feel free to reach out.

Best,

[Your Name]

[Your Position]

[Your Company Name]

</template>

What About Using Flodesk?

Once you've chosen your affiliate welcome email templates, you'll need a platform to put them into action. Flodesk provides intuitive email marketing tools specifically for small businesses, helping you expand and monetize your email list. You can create, send, and automate emails that connect with your audience and drive revenue, all without needing any coding or design skills.

Flodesk gives you everything you need for effective email marketing, but without the steep learning curve. Our platform includes a simple email builder, powerful automations, and well-designed forms to capture new subscribers. We help businesses send emails that are both high-converting and visually appealing, making professional email marketing accessible to everyone.

Wrapping Up

A strong welcome is the first step in building a lasting affiliate partnership. These templates provide a clear framework to start that relationship effectively.

Ready to put these ideas into practice? Sign up for Flodesk to build and automate welcome emails that look as good as they perform.