As the year wraps up, it's time to send one of the most impactful emails: the Year In Review. It’s your chance to reconnect with your audience, share your highlights, and celebrate the community that supported you.
Using a template gives you a head start, providing a structure to tell your story beautifully and effectively.
<template>
Subject: Our [Year] Sales Wrap-Up: A Thank You to Our Community
Hi [Customer Name],
As we close out [Year], we want to share a look back at what we accomplished together. Your support was the driving force behind our sales this year, and we're excited to show you the impact you made.
This year, our community helped [Number of Products Sold] products find new homes. Our best-selling item was the [Best-Selling Product Name], which quickly became a favorite. We also welcomed [Number of New Customers] new customers to the [Company Name] family—it’s a testament to the community we’re building.
None of this would be possible without you. Thank you for choosing to support our business and for being a part of our journey in [Year]. We're already working on [Brief Teaser for Next Year, e.g., a new product line, a new collection] and can't wait to share it with you.
Warmly,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Your feedback shaped our [Year]. Here’s how.
Hi [Customer Name],
As we reflect on [Year], we want to highlight the most important part of our growth: your voice. Your feedback is the compass that guides us, and this year, you pointed us in some exciting new directions.
We received over [Number of Feedback Submissions] pieces of feedback, and a recurring theme was [Common Feedback Theme, e.g., a desire for a new feature, a change in the user interface]. You asked, and we listened. Based on your input, we implemented [Specific Change or Feature Implemented].
Your insights don't just lead to small tweaks—they inspire meaningful shifts in how we build. Thank you for taking the time to share your thoughts with us in [Year]. We're already planning for [Next Year] and would love to hear what you want to see from us next.
Best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: A look back at [Year]’s product updates
Hi [Customer Name],
As [Year] comes to a close, we’re taking a moment to look back at the product milestones we reached together. Your creativity and engagement inspire everything we build, and we want to share the highlights with you.
This year, we launched [New Feature Name], a tool designed to [Briefly describe the feature’s purpose, e.g., help you design more intuitively]. It quickly became a key part of the workflow for many of you. We also saw our community embrace the [Most-Used Feature], using it to create over [Key Product Metric, e.g., 1 million emails].
These updates were all built to help you [State the core benefit, e.g., create beautiful things with ease]. Thank you for being on this journey with us. We’re already working on what’s next for [Next Year] and can’t wait to show you.
Cheers,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: A look behind the scenes of our [Year]
Hi [Customer Name],
As we reflect on [Year], we want to pull back the curtain and celebrate the people who made it all happen. Our team is the heart of [Company Name], and their dedication is what fuels our mission to support you.
This year, our team grew by [Number of New Hires], bringing fresh perspectives to help us [Mention a specific goal, e.g., build better tools for you]. One of our proudest moments was [Describe a key team achievement, e.g., launching our new support hub, completing a major redesign], a collective effort that brought our entire team together.
Behind every update and email is a group of people committed to your success. Thank you for being a part of our community and for allowing us to do the work we love. We’re already collaborating on what’s next for [Next Year] and can’t wait to share it with you.
All the best,
[Your Name]
[Your Position]
[Company Name]
</template>
<template>
Subject: Our [Year] Financials: How Your Support Fueled Our Growth
Hi [Customer Name],
As we close the books on [Year], we believe in sharing our financial journey with you. Your trust is the foundation of our business, and this is a look at how you helped us grow.
This year, we reached [Total Revenue or Growth Percentage] in revenue, a milestone that reflects our shared commitment. A significant portion of our earnings, [Percentage or Amount], was reinvested directly into [Specific Area of Reinvestment, e.g., improving our platform, expanding our server capacity] to enhance your experience.
Your support allows us to remain independent and focused on building what matters most. Looking ahead to [Next Year], we’re allocating resources to [Future Financial Goal or Project, e.g., developing a new analytics suite, hiring more support staff].
Thank you for being an essential part of our story. We’re excited to continue building with you.
Warmly,
[Your Name]
[Your Position]
[Company Name]
</template>
To bring these Year In Review templates to life, Flodesk offers intuitive email marketing tools designed for small businesses. We help you grow and monetize your email list without needing any coding or design experience. You can create, send, and automate emails that engage your audience and drive revenue, all in a straightforward way.
Our platform includes a simple email builder, effective automations, and well-designed forms, giving you the necessary tools for your email marketing without the usual complexity. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send high-converting emails that look good and get results.
Your Year In Review is more than an email; it’s a chance to connect with your audience and celebrate what you’ve built together. These templates provide a straightforward foundation to tell your story effectively and beautifully.
When you’re ready to send your own, sign up for Flodesk and start designing emails your audience will love to open.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
