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Year End Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Year End that have been sent to customers in the past from different companies. Seeing these examples can help you create your own effective and visually appealing Year End emails with ease and confidence.

What should go into year end emails?

A good Year End email is visually engaging and personalized, reflecting the unique milestones and achievements of the past year. It should also include a clear call-to-action that encourages recipients to look forward to the upcoming year.

  • Engaging Subject Line: Capture attention with phrases like "Reflecting on a Year of Success" or "Cheers to New Beginnings!"
  • Personalized Greeting: Use the recipient's name and a warm, friendly tone to make the email feel more personal and inviting.
  • Year in Review: Highlight key achievements, milestones, or memorable moments from the past year. Phrases like "This year, we..." or "Looking back, we..." work well here.
  • Visual Appeal: Incorporate eye-catching images, infographics, or videos that summarize the year's highlights. Use phrases like "See our journey in pictures" or "Watch our year in review."
  • Clear Call-to-Action: Encourage recipients to take action, whether it's to visit your website, take advantage of a special offer, or stay tuned for what's coming next. Examples include "Join us for another great year" or "Don't miss out on our New Year specials."
  • Gratitude and Well Wishes: Express appreciation for the recipient's support and wish them well for the upcoming year. Phrases like "Thank you for being part of our journey" or "Wishing you a prosperous New Year" are effective.

Let's jump into it and explore 10 email examples of good Year End emails!

10 year end email examples

1) Doppler

Doppler

Doppler is a service that provides year-end summary emails, offering data-driven insights and performance metrics to its users. This email is a great Year End example because it effectively summarizes the year with clear, visually engaging highlights, empowering users with actionable insights and a straightforward, aesthetically pleasing design.

2) Lummi

Lummi

Lummi's "Wrapping up 2024 🖤" email stands out as a good Year End email due to its clear, visually engaging design that effectively summarizes the year's highlights. The email empowers users by providing a straightforward and aesthetically pleasing overview, making it easy to reflect on the past year and look forward to the future.

3) Customer.io

Customer.io

Customer.io's "You've sent 1,083,526 messages this year 🎊" email is a prime example of an effective Year End message, showcasing the platform's ability to deliver personalized, data-driven insights in a visually appealing format. This email not only highlights the user's achievements but also empowers them with a clear, celebratory design that makes reflecting on the past year both engaging and straightforward.

4) Peloton

Peloton

Peloton's "Smiles Davis, check out your 2024 milestones" email stands out as a Year End email due to its highly personalized content and clean, modern design. By celebrating individual achievements and using a visually appealing layout, it effectively motivates users to continue their fitness journey while reinforcing a sense of accomplishment.

5) Calm

Calm

Calm is a meditation and mindfulness app designed to help users reduce stress, improve sleep, and enhance overall well-being through guided meditations, sleep stories, breathing programs, and relaxing music. The company did a good job with this email by using a clear, time-sensitive offer and a clean, soothing design that aligns with their brand, effectively encouraging users to take advantage of the 50% discount before it expires.

6) The Washington Post

The Washington Post

The Washington Post's Year End email offers a compelling subscription deal, inviting users to get one year for $29. This email is a great example of a Year End message due to its clear, time-sensitive offer and clean, professional design, which effectively encourages users to take action before the deal expires.

7) Decathlon USA

Decathlon USA

Decathlon USA is a retailer known for offering a wide range of sporting goods and equipment. Their "End-of-year clearance" email is effective because it uses a clear, compelling subject line and a visually clean design to highlight the urgency and value of the clearance sale, making it easy for users to engage and take action.

8) Hitch

Hitch

Hitch's "Together, You Made This Year Matter" email stands out for its inclusive and empowering message, making recipients feel valued and part of a larger mission. The use of earth and nature emojis, along with a clear, concise subject line, creates a visually engaging and thematic approach that resonates with users.

9) Teachable

Teachable

Teachable is an online platform that enables individuals and businesses to create and sell online courses. Their "Are you on track to crush your end of year sales goals?" email stands out with its clear, goal-oriented subject line and visually engaging design, making it easy for users to stay motivated and focused on their sales targets.

10) Fitbit

Fitbit

Fitbit's "New Year Deals End Tomorrow" email is a compelling Year End message that effectively combines urgency with a clean, visually appealing design. The email's straightforward approach and clear call-to-action empower users to take advantage of the limited-time offer, making it easy to engage and act quickly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Year End emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging messages that reflect your brand's unique milestones and achievements, all while maintaining a clean and professional aesthetic.

Wrapping up

Flodesk

Flodesk makes it easy to create visually stunning Year End emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft personalized, engaging messages that reflect your brand's unique milestones and achievements, all while maintaining a clean and professional aesthetic.

Our platform offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly stand out.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.